Bringing Buzz to the World - building an enterprise social network as a community

Do not put content on the brand

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Do not put content on the brand signature area

Bringing Buzz to the World Building an Enterprise Social Network as a community

Louise McGregor 22 May 2013


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Orange RGB= 255,102,000

Light blue RGB= 180,195,225

Dark blue RGB= 000,000,102

Grey RGB= 150,150,150

ING colour balance

Guideline www.ing-presentations.intranet Who is ING?


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Guideline www.ing-presentations.intranet What did we build?

Buzz = brand + function

Right now it is sharepoint 2010

+ Newsgator

Flickr | JohnSeb


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Grey RGB= 150,150,150

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Guideline www.ing-presentations.intranet Why did we do this?

Break down the silos


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Guideline www.ing-presentations.intranet Challenges

Technical

Non-technical

Flickr | tony newell


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Guideline www.ing-presentations.intranet Very Simple Governance

Simple user agreement Anyone can start a community

1 2


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Guideline www.ing-presentations.intranet

Automatic clean up Report Button

Very Simple Governance

3 4


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Buzz has been live for one year, how many times has someone reported an issue? A more than 50

B 21 – 50

C 6 – 20

D 1 – 5

E never


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Guideline www.ing-presentations.intranet Development

User input

“in house” development

Infinite product backlog


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Country Representatives

Supporting Buzz

Buzz Support Community

Community Manager Training

Coaching for Business Value

Buzz Badges


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Guideline www.ing-presentations.intranet Communities of?

Activites/Events; HPTE 2012

Leadership; NickBuzz

Special; Crowd Savers

Social; ING London Beer Tasting Club

Service; My workplace

Expertise; Agile Development


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Guideline www.ing-presentations.intranet Special; Crowd Savers

•  New concept

•  Submit a brief for a task

•  Include cost saving

•  286 members

•  2-4 updates per week


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Grey RGB= 150,150,150

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Guideline www.ing-presentations.intranet Crowdsavers


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Guideline www.ing-presentations.intranet Adoption; The hardest question


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Guideline www.ing-presentations.intranet Building Adoption

Change is Good

(you go first)

Flickr | meerz


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Guideline www.ing-presentations.intranet Two Big Lessons

Flickr | Mark Philpott

Ignore Technology

Focus on the User


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Guideline www.ing-presentations.intranet Two Big Lessons

People are nice

Trust them.

Flickr | AndyWoo


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Grey RGB= 150,150,150

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Guideline www.ing-presentations.intranet What does success look like?

I don’t like Facebook.

I have never used Twitter.

But I couldn’t do without Buzz.


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Grey RGB= 150,150,150

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Flickr | ncanup


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Guideline www.ing-presentations.intranet Appendix 1; a Buzz profile

Added by individual

Drawn from company directory

Awarded for activity on Buzz

Automated suggestions


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Grey RGB= 150,150,150

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Guideline www.ing-presentations.intranet Appendix 2; the Buzz stream

My stream will show activity by people I follow and communities I am a member of.

You can add a person or a community by using the “@”, then your comment will land in their stream.

Add hashtags to make your posts more searchable.

You can ask a question or post a poll.

You can also mark answers to your questions as correct.

You can embed images and video, but for now only into community streams.


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Orange RGB= 255,102,000



Grey RGB= 150,150,150

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Guideline www.ing-presentations.intranet Appendix 3; Communities of?

Activites/Events; HPTE 2012

Leadership; NickBuzz

Special; Crowd Savers

Social; ING London Beer Tasting Club

Service; My workplace

Expertise; Agile Development


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Grey RGB= 150,150,150

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Guideline www.ing-presentations.intranet Service; My workplace

•  Answers questions on all desktop/ workplace tools

•  Also ask for feedback

•  410 members

•  Posts and responses daily

•  Questions answered by community or workplace team


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Grey RGB= 150,150,150

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Guideline www.ing-presentations.intranet Leadership; NickBuzz

•  CEO of ING Netherlands

•  1048 members

•  A blog post 1-2 per month, about issues company is facing

•  Blog posts get 20 comments, he does respond


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Grey RGB= 150,150,150

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Guideline www.ing-presentations.intranet Expertise; Agile Development

•  Agile is new for us, development teams like it!

•  608 members

•  About an update per day, usually a lot of responses per update


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Orange RGB= 255,102,000



Grey RGB= 150,150,150

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Guideline www.ing-presentations.intranet Activites/Events; HPTE 2012

•  Annual award given for projects and their impact on ING

•  Voting was held through Buzz

•  321 members

•  No further updates

•  Buzz won


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Orange RGB= 255,102,000



Grey RGB= 150,150,150

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Guideline www.ing-presentations.intranet Social; ING London Beer Tasting Club

•  Existing club

•  Now has international members (mostly Belgian)

•  40 members

•  2-4 updates per week

Bringing Buzz to the World - building an enterprise social network as a community

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Transcript of Bringing Buzz to the World - building an enterprise social network as a community