Brigl & Bergmeister makes major investment · At the booth an interactive wall allowed customers to...

Learning beyond Professional

BordersPage 8

Winners of the Golden Label Award

2012Pages 3 - 5

NewPackaging Paper

presentedPage 2

brandnewsNovember 2012

New film press for B&B

Brigl & Bergmeistermakes major investmentBrigl & Bergmeister is investing

in a new Andritz film press for

its site in Vevče, Slovenia.

On 11 October 2012 Brigl & Berg-

meister commissioned Austrian

company Andritz to build a film

press for the PM5 at Papirnica

Vevče in Vevče (near Ljubljana).

Brigl & Bergmeister – one of the

world‘s leading producers of spe-

cial papers for labels and flexible

packaging – will thus increase an-

nual capacity at the Vevče site by

20,000 tonnes, to 110,000 tonnes

p.a. Moreover, by increasing and

improving the initial coat in the pa-

per machine, it will be possible to

enhance product quality even fur-

ther and offer new, innovative so-

lutions for the packaging industry.

This is Brigl & Bergmeister‘s se-

cond major investment since it

was acquired by paper trading

group Roxcel last year. The first

major investment was its acquisi-

tion of the ENAGES thermal ener-

gy recovery plant, which supplies

power to Brigl & Bergmeister‘s

site in Niklasdorf, Austria.

Sustainability

»Do you already know...?« The paper industry is by far the biggest pro-ducer and user of bioenergy. This is a considerable contribution to climate protection.

© Austropapier

short infoPackPro 3.5iAt present the trend is to-

wards sustainable pack-

aging materials;

with PackPro 3.5i, there-

fore, B&B stands a good

chance to become a major

player on the market.

News from the innovation pipeline

PackPro 3.5iIt is always possible to improve

things.

This is the story behind our “Pack-

Pro 3.5i” brand as well. The “i”

stands for “improved”.

This paper has a grammage of no

more than 40 g per square metre,

which makes PackPro 3.5 a

champion in the light-weight cate-

gory. This is demonstrated by the

variety of applications it allows, as

required again and again for pa-

ckaging in particular. Whether it is

a matter of PE extrusion laminati-

on, aluminium composites or just

sealing properties for further pro-

cessing, there seem to be almost

no limits.

As the paper comes into direct

contact with foodstuffs as well, all

these requirements are of course

guaranteed. The application focus

is on products such as:

n sugar sticks and sachets

n pharmaceutical packaging

made of composite materials

n innumerable flexpack applica-

tions.

So why »improved«?We have been able to make fur-

ther improvements in terms of

both gloss and smoothness. This

helped us gain access to impor-

tant brand article manufacturers

such as illy or Segafredo.

Wide acceptance on the mar-

kets has already confirmed the

product‘s great potential. By now,

we supply customers in nearly all

large EU countries with this paper

on a regular basis.

B&B launches its »Talking Zone« at Brau Beviale 2012

Let our customers talk!

short info

Facts32,810 trade visitors,

38 % from abroad

1,284 exhibitors from

50 nations

Brigl & Bergmeister presented its

updated label and flexible packa-

ging paper range at this year’s

Brau Beviale in Nuremberg. More

than 1,300 exhibitors and 33,000

visitors were present. Following

the strategic direction of one-

stop-solutions, B&B reinforced its

core values of constant quality,

security of supply and technical

support. All of this can be easily

summed up in two words: custo-

mer proximity.

As a result the traditional B&B

claim „let your labels talk“ was

transferred at the fairground into

„let our customers talk“ – namely

the B&B Talking Zone.

At the booth an interactive wall

allowed customers to voice their

opinion about B&B and its pa-

pers. In addition the full B&B

staff is equipped with state-of-

the-art communication tools to

support interaction with custo-

mers and not detract from the

essence of every exhibition – the

personal conversation. This was

highlighted by the Wednesday

evening „coming together“ at the

B&B Talking Zone.

„We are proud to be at the fore-

front of label and flexpack papers.

This event allows us once more

to show our passion for paper in

a modern setting. Allowing ideas

to float between customers and

B&B staff is vital to any business.

Our Talking Zone at the Brau

Beviale sets the perfect stage to

foster such creative interaction“,

says Michael Sablatnig, MD of the

Brigl & Bergmeister Group.

2

B&B · brandnews11·2012

Labels keep getting better at communicationAs far as label quality is concer-

ned, technical parameters such

as smoothness, gloss and whi-

teness have long ceased to be

the only things that count. The

stories told by labels become

tangible by what they show and

how they feel. The label materi-

al becomes part of the message

and strengthens or emphasises

the brand and the design. Wine-

growing areas are brought to life,

the landscape where the product

is grown can be perceived, as

can be the smell of the region, a

composition of fish, vegetables or

fruit. A salt-breeze with a sailing

ship displayed, a variety of ginger-

bread with strong holiday beers,

or Asian vitality combined with

wonderfully hoppy lager beers.

Label designers manage to trigger

these expectations within an area

of just a few square centimetres,

and technical implementation is

so impressive because there is

no weak spot that might distract

the beholder‘s attention from the

labels‘ message.

Entries for the 8th Golden La-

bel Award come from more

than 20 countries. Despite the

expected large number of fi-

nalists from German-speaking

countries, entries from Portu-

gal, Spain, France, the Nether-

lands, Romania and even from

India have made it through to

the final.

This makes the competition toug-

her and an even more internatio-

nal event.

short infoIn total 297 Labels have

been submitted for the Gol-

den Label Award.

Out of them the jury nomi-

nated 20 labels in the cate-

gories beer and beer mix-

tures, water and softdrinks;

wine, spirits and others;

technical performance as

well as best marketing idea.

The winners come from 8

different nations:

n Austria

n Germany

n The Netherlands

n Portugal

n Spain

n France

n India

n Romania (Public Prize)

Golden Label Award 2012


3

B&B · brandnews 11·2012


The decision has been madethe jury

DI SchwarzHeidelberg Druckmaschinen

Hofrat DI LinnertDie Graphische, Vienna

New jury members:

4


Golden Label Award 2012 | Category »Beer, beer mixes«

Gold: Gourmetbier - 1628 (Neumarkter Lammsbräu) Silver: Indus Pride (SAB Miller India) Bronze: Birrecco (Ferdinand Walcher & C.F. Rees) Merit: Bavaria Dark (Goetz & Müller)

Golden Label Award 2012 | Category »Mineral water, soft drinks«

Gold: L‘Eau Sans Souci (Goetz & Müller) Silver: Proviant Biolimonade (Töpfer Kulmbach) Bronze: Hello Kitty & Friends (IGP Imprimerie Georges Paris) Merit: Vöslauer Gastro Ausstattung (Ferdinand Walcher & C.F. Rees)

Golden Label Award 2012 | Category »Wine, spirits, confectionery, cans, jars, etc.«

Gold: The Madeira Collection (Marzek Group) Silver: Cardal (Miguel Freitas Design) Bronze: Gmeiner (Marzek Group) Merit: Apfelsecco (Vollherbst-Druck)


There is actually a “fan communi-

ty” for labels.

During the 4-week period speci-

fied, everyone who has an email

address could cast their vote

once a day for their favourite la-

bel. More than 3,000 votes were

cast for the winning label.

There were, however, many com-

peting labels that also received

thousands of votes from their

fans.

Yet only one label in this category

can win the Golden Label Award.

Passion for Labels using the example of e-voting

the jury

Anna LukaninaDepot WPF, Moscow

Dr. DeigendeschJung von Matt, Zurich

New jury members:

5


Golden Label Award 2012 | Category »Technical excellence«

Gold: Bodegas Los Frailes (Designstudio Ertel | Etiketten Carini) Silver: Cigar Band »Gurkha 125th Anniversary« (TSO Packaging Printers) Bronze: Ashton Mi Amor Reserva (Vrijdag Premium Printing) Merit: Schneider Weisse Limited Edition (Töpfer Kulmbach)

Golden Label Award 2012 | Category »Marketing«

Gold: Stiegl Hausbier (Marzek Group | Demner, Merlicek & Bergmann) Silver: Lunares (Savasa Impressores) Bronze: Kapuziner Kellerweizen (Kulmbacher Brauerei) Merit: Atlantik-Ale (Störtebeker Braumanufaktur)

Golden Label Award 2012 | Category »e-voting«

Gold: Allegria (Perla Harghitei)

Training seminars on the subject of label paper

The 10th B&B Label AcademySince 2007, we have offered

our customers 1 or 2 intensive

training seminars a year on the

subject of label paper.

These training seminars are boo-

ked mainly by large brewing and/

or food enterprises which want

to give their staff working in the

production facilities in various

countries an opportunity to learn

more about the technologically

complex interaction of “labels and

labelling”.

These seminars deal with techni-

cal parameters in particular – from

paper manufacturing and printing

processes through to various la-

belling methods and the removal

of labels from returned bottles

using lye. The theoretical presen-

tations are backed by detailed

practical demonstrations at our

laboratories.

Besides technical requirements,

environmental issues keep being

discussed extensively. In big mul-

ticorporate enterprises in particu-

lar, this issue is given top priority;

it is therefore obvious that we,

too, address this subject. As in

the past, we also offer a visit to

our pulp supplier, Zellstoff Pöls

AG. From the onset, we at B&B

have been actively involved in the

environmental debate, and in this

area are also a pioneer in terms of

energy-conscious production and

environment-friendly products.

Evidence of our above-average

performance has been provided

by specific studies.

Due to bad examples occurring

in other parts of the world, wood

processing and pulp production

are to some extent still viewed

sceptically; it is therefore all the

more important to us to show that

all the raw materials we use are

guaranteed to come from sustai-

nable sources. For our seminar

attendants, a visit to the pulp fac-

Planting trees with ABInBev

Our most recent training seminar

was organised for ABInBev. For

the first time, attendants were pro-

vided – directly on site – not only

with information on pulp produc-

tion but also on forest manage-

ment. The Association of Styrian

Forest Owners (Steirischer Wald-

verband), which is accountable

for sustainable forests in the regi-

on, reported in great detail on the

stringent and environmentally re-

asonable requirements applicable

to Austrian forests. Of course, all

other European countries set very

clear rules regarding balanced en-

vironmental assessments as well.

In Austria, for instance, 15% more

trees are reforested than har-

vested. Unfortunately, damage

is also caused by storms – the

areas affected are then carefully

cleared and new trees planted. In

a forest area like this, we and our

seminar attendants were allowed,

instructed by an expert, to plant

the first new trees.

The attendants carried out this

sustainable open-air initiative en-

thusiastically and very success-

fully, apparently enjoying a little

exercise after 2 days of theoreti-

cal training. Even the rain could

not stop them. The trees planted

tory is always very informative and

a rewarding experience.

6


-Mitglied

Impress:

Editor – and responsible for the content:

Brigl & Bergmeister GmbH8712 Niklasdorf, Proleberstraße 10Tel: 03842-800-0www.brigl-bergmeister.com

Editorial Team:Horwath, Moser, Pachler

Layout: Print- und Webdesign Martin Jurkowitsch, 8712 Proleb Tel. [email protected]

Collage Cover: Gerlinde Gruber

Production:Druckerei Bachernegg Werk-VI-Straße 318605 Kapfenberg

short infoForest Management

In Austria 15% more trees

are reforested than har-

vested per year.

were mainly spruces, with an oc-

casional maple tree in between to

improve soil stability.

Incidentally, our seminar atten-

dants have expressed the wish to

come back and visit their trees, a

request we will be pleased to ac-

commodate. However, it will pro-

bably be their grandchildren who

will do the harvesting, which will

be possible in 60 years at the ear-

liest, as this is a tree‘s permissible

minimum age for being cut down.

7


Together we achieve new horizons

© B. Scherf8

Etikettenkonferenzbroschüre, 210 x 148 mm, CC-de46-AZ004 11/12

Jede vierte Flasche weltweitwurde von einer krones Anlage befüllt, etikettiert oder verpackt.

Als Systemlieferant für die Getränkeindus-trie statten wir unsere Kunden mit allem aus, was sie für ihre Produktion brauchen. Mit cleverer Technologie und engagiertem Know-how haben wir uns schon längst zum Weltmarktführer gemausert. Davon profitieren unsere Kunden ebenso wie unsere über 11.000 Mitarbeiter. www.krones.com

CC-de46-AZ004_08-12.indd 1 05.11.12 11:59

»Learning beyond

professional bor-

ders« that is the idea

behind the Tandem

Academy launched

by B&B and organi-

sed for the first time

in July 2012.

B&B + printers +

branded compa-

nies = a perfect

team

Today‘s customers want to be

swept away. For this to happen it

is necessary that all members of

the supply chain, from the manuf-

acturer of raw materials through

to the finished product, contribute

their respective know-how in the

best possible way.

At the recently established Tan-

dem Academy, organised in col-

laboration with Villacher Brewery,

the Marzek Printing House and

the label-paper manufacturer

Brigl & Bergmeister, participants

discussed what perfect collabora-

tion should be like, and how costs

and quality can be optimised

through an improved understan-

ding beyond the limits of one‘s

own processes. The participants’

feedback on this event was highly

positive.

A similar event with other custo-

mers is already being planned.

from left to right: Roland Palfy, Mag. Robert Pachler, Dr. Bettina

Rabitsch, Mag. Clemens Aigner, Braumeister Manuel Düregger,

Ing. Alexander Schneller-Scharau, Fritz Kaufmann

Learning beyond professional borders

Tandem Academy


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