brief tiger beer
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Transcript of brief tiger beer
BA (Hons.) GRAPHIC DESIGN LEVEL 06 Module Code OUGD303 Outcomes
Module Title FMP Doc. Code OUGD303
BRIEF TITLE TIGER BEER The Brief Background Raise awareness of Tiger as a premium beer by reinforcing its genuine Far Eastern heritage Concept/Proposition Limited edition packaging design. Focussing on the enjoyment of beer drinking with a far eastern style incorporated.
Tiger beer is Asia's most well known lagers and indeed exports. You generally find this stuff floating around Eat all you can Chinese restaurants and Balti eateries.
Target Audience Mandatory Requirements 21 to 30-year-old ʻearly majorityʼ Urban male beer drinkers
All images should be supported by a broad range of visual investigation in the form of design sheets and notebooks.
Tone of Voice Deliverables Light hearted, fun
Limited edition packaging design. Works across a range of other products.