Brief Description of a Journey Macro Business to Software Solution

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Gordon Lovell-ReadGordon Lovell-ReadCIO, Siemens UKCIO, Siemens UK

November 2003November 2003

HP-Universe.pptHP-Universe.ppt

HP Universe Conference 12HP Universe Conference 12thth November 2003 Hamburg November 2003 Hamburg

Brief Description of a JourneyBrief Description of a Journey

Macro Business to Software SolutionMacro Business to Software Solution

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Drive Business TransformationDrive Business Transformation

Next Generation Information FlowsNext Generation Information Flows

Business Process Innovation and IntegrationBusiness Process Innovation and Integration

Integrated Enterprise Class ApplicationsIntegrated Enterprise Class Applications

Integrated I&C LandscapeIntegrated I&C Landscape

All in a completely secure end-end environmentAll in a completely secure end-end environment

My Role as a Group Level CIOMy Role as a Group Level CIO

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ScaleScale

ScopeScope

StabilityStability

Business Environment ChallengesBusiness Environment Challenges

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Scale: Worldwide, Siemens is:Scale: Worldwide, Siemens is:

66thth biggest employer (430,000+) biggest employer (430,000+)2121stst largest company largest company

Largest in electrical & electronics sector Largest in electrical & electronics sector Global, sophisticated matrix structureGlobal, sophisticated matrix structure

Scale: Europe, Siemens is:Scale: Europe, Siemens is:

88thth largest business in Europe largest business in Europe44thth largest company in Germany largest company in Germany

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Scope: Diverse end-end Supply ChainsScope: Diverse end-end Supply Chains

Power Generation Plants & TechnologyPower Generation Plants & TechnologyPower Distribution SolutionsPower Distribution Solutions

Traffic Control SystemsTraffic Control SystemsComplex Medical EquipmentComplex Medical Equipment

Automation Sub SystemsAutomation Sub SystemsComplex Material Handling SystemsComplex Material Handling Systems

Computers and related servicesComputers and related servicesTelecoms Equipment and SystemsTelecoms Equipment and Systems

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Scope: Diverse end-end Supply ChainsScope: Diverse end-end Supply Chains

Building Automation and Protection SystemsBuilding Automation and Protection SystemsMagnetsMagnets

In Vehicle technology / sub-assembliesIn Vehicle technology / sub-assembliesMobile PhonesMobile Phones

Trains and railway infrastructureTrains and railway infrastructureLight bulbs/illumination technologiesLight bulbs/illumination technologies

Utility Support solutionsUtility Support solutionsDomestic AppliancesDomestic Appliances

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Stability: Siemens is a ConglomerateStability: Siemens is a Conglomerate

We buy CompaniesWe buy CompaniesWe Sell CompaniesWe Sell Companies

The constant balance is how far we The constant balance is how far we integrate to get synergies without building integrate to get synergies without building

barriers to subsequent divestment!barriers to subsequent divestment!

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So, with all that going on…..So, with all that going on…..

How can a solution like Openview help?How can a solution like Openview help?

What is it’s “Boardroom Value” ?What is it’s “Boardroom Value” ?

Two examples ….Two examples ….

““Macro” and “Minor”Macro” and “Minor”

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Macro Example (Boardroom Value)Macro Example (Boardroom Value)

M&AM&A

US GAAPUS GAAP

Goodwill … true value or impairment?Goodwill … true value or impairment?

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• Multiple Help DesksMultiple Help Desks

• Lots of different disconnected toolsLots of different disconnected tools

• Varying levels of control of the infrastructureVarying levels of control of the infrastructure

• Couldn’t effectively measure/ monitor/ report on SLACouldn’t effectively measure/ monitor/ report on SLA

• Difficult to control and manage increases in scale and costsDifficult to control and manage increases in scale and costs

• Siemens Communications first adopter of “end to end Service Siemens Communications first adopter of “end to end Service Management & Delivery solution”Management & Delivery solution”

Minor Example (One Company in Siemens UKMinor Example (One Company in Siemens UK))The Issues………The Issues………

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• Rapid deploymentRapid deployment

• Proven quality approach to service deliveryProven quality approach to service delivery

• Enable effort to be prioritised in line with service impactEnable effort to be prioritised in line with service impact

• Enable critical services to be guaranteedEnable critical services to be guaranteed

• Make visible ‘QoS’ in real-timeMake visible ‘QoS’ in real-time

• Cost effectiveCost effective

Minor Example (One Company in Siemens UKMinor Example (One Company in Siemens UK))Our Vendor requirements………Our Vendor requirements………

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• Out-of-the-box functionality, quick implementationOut-of-the-box functionality, quick implementation

• Best technology in classBest technology in class

• Integration of operational toolset and service deskIntegration of operational toolset and service desk

• Strong ITIL complianceStrong ITIL compliance

• Proven methodology to implement key processes in 30 Proven methodology to implement key processes in 30 daysdays (APM)(APM)

• Will help engineer the adoption of best practice process Will help engineer the adoption of best practice process and organisational structuresand organisational structures

Minor Example (One Company in Siemens UKMinor Example (One Company in Siemens UK))Why did this Company choose the solution ?Why did this Company choose the solution ?

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At the start of a new partnershipAt the start of a new partnership

This is WIPThis is WIP

We view this as the start of a journeyWe view this as the start of a journey

Minor Example (One Company in Siemens UKMinor Example (One Company in Siemens UK))

Where are we …Where are we …

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SimplicitySimplicity

FlexibilityFlexibility

FunctionalityFunctionality

EBITEBIT

How will I be measuring the success?How will I be measuring the success?

Brief Description of a Journey Macro Business to Software Solution

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