brief 2.pdf
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Extended Practice Submission 22/06/15 Brief Two: Groovecity / Website Concept Context: Target Audience: Brief: Deliverables: //01 James Keefe: Groovecity are 5/6 piece, live 70’s retro party band based in the Midlands UK that play funk and soul music. They are available for events such as weddings, birthdays, functions. The design will need to appeal to potential customers as well as their fan-base. The tone of voice will need to be down to earth and friendly to reflect the nature of the music and band. To Design a logo and website concept for the band Groove City. Logo // Website Concept
Transcript of brief 2.pdf
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Extended Practice Submission 22/06/15Brief Two: Groovecity / Website Concept
Context:
Target Audience:
Brief:
Deliverables:
//01
James Keefe:
Groovecity are 5/6 piece, live 70s retro party band based in the Midlands UK that play funk and soul music. They are available for events such as weddings, birthdays, functions.
The design will need to appeal to potential customers as well as their fan-base. The tone of voice will need to be down to earth and friendly to reflect the nature of the music and band.
To Design a logo and website concept for the band Groove City.
Logo // Website Concept
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Extended Practice Submission 22/06/15Reference Imagery
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James Keefe:Brief Two: Groovecity / Website Concept
Research: The research that was conducted heavily influenced design decisions such as colour choices and layout. Interaction with websites informed the development of the design by creating an awareness for the user interface and trying to make the design simple and easy to use.
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Extended Practice Submission 22/06/15Logo Development
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James Keefe:Brief Two: Groovecity / Website Concept
Logo: Above is the final logo that has been used on the website. By process of elimination the design was stripped back to the Initials of the band with a connecting line to represent the seamless rhythms within the music.
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Extended Practice Submission 22/06/15Website Development
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James Keefe:Brief Two: Groovecity / Website Concept
Layout: A range of wire-frames were explored to accommodate the five page website and its content. The design consists of a homepage and four linking pages; about / gallery / media / contact.
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Extended Practice Submission 22/06/15Deliverables James Keefe:Brief Two: Groovecity / Website Concept
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Deliverables: Above is the final website concept. The design is the homepage with the logo in the navigation. The following pages are to the right in the order of the website navigation. The design reflects the fun and energetic nature of the band through the use of colours and simple, user friendly interface.
