Bridie Commerford - Hello Hollywood. We’re all now firmly in the entertainment business

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HELLO HOLLYWOOD. BRIDIE COMMERFORD VICE PRESIDENT MARKETING & COMMUNICATIONS, ACCORHOTELS 1

Transcript of Bridie Commerford - Hello Hollywood. We’re all now firmly in the entertainment business

HELLO HOLLYWOOD. BRIDIE COMMERFORD

VICE PRESIDENT MARKETING & COMMUNICATIONS, ACCORHOTELS

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…IS DEAD

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‘People want time well lived things they can

remember, things they can share’

Sebastien BazinGlobal CEO AccorHotels

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IT’S A MOOD,AN ATTITUDE,

A NEW WAY OF LIVING

BEING OPINIONATED& CONNECTED

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WILLING TO CHANGETHE RULES

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EMBRACING DIFFERENCES

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LIVING CONTRADICTIONS4

IT’S ALL ABOUTF&B&…

NTERTAINMENT

ENTERTAINMENT

INSPIRING

DESIGN24/7

PLAYTIME

SPONTANEOUS & FRIENDLY

STAFF

IN THE AIR

MUSIC

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Yoga on a hill

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GUESTS AS PROTAGONISTS

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GUESTS ARE STORYTELLERS

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GUESTS ARE FRIENDS

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