Bridging Yesterday's PBX With Today's Technology Using "Plug ...
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Bridging Yesterday’s PBX With Today’s Technology Using “Plug N Play” Solutions
Let’s Talk About…
• The Best of Both Worlds – PSTN & VoIP• The SMB Market Opportunity • Solutions that Eliminate VoIP Adoption Barriers • Business Advantages and Cost Savings• Additional IP Applications for SMBs• What it Means to Service Providers and
Equipment Dealers
The SMB VoIP Opportunity Is BIG
• About 4.5M US business of 80 people or less.
• Employing 41M people (~36% US workforce).
• Approximately 10M trunks. (TAM circa $400M per month at current prices.).
• Will pay more per trunk than residential.
• Major opportunity for additional services.
Firms
0.00E+00
5.00E+05
1.00E+06
1.50E+06
2.00E+06
2.50E+06
3.00E+06
1 to 4 5 to 9 10 to19 20 to 39 40 to 79
Employees in the Company
Nu
mb
er o
f F
irm
s
Number of US Companies by Employees
2M
5 10 20 40 80
3M
1M
0
A largely untapped market by the VoIP service providers
VoIP Deployment – Why Is the SMB Lagging?
Lagging Advanced
Large Enterprise (has had VoIP deployed for years)
SMB (Untapped opportunity with
major revenue potential)
Residential (Principal target of the VSPs and growing)
Typical SMB Arrangement Issues That Need to Be Addressed
Existing PBX
Router
Internet
PSTN
LAN WAN
Unknown quality of connection, varies throughout the day
Need a simple way to connect to ANY
phone system
PBX use should be unchanged
There should be NO risk associated withmigrating to VOIP - no exceptions
Need to sell through traditional channels
Intelligent Call Router With QoS
Existing PBX
Router
PSTN
WAN
Cashmere unit connects in series with the existing analog
trunks
Uses existing gateway supplied by the VSP.
Does not change the
way employees
use the phone system
InternetLAN
Continuously measures network QOS and routes around any problems by using the PSTN
Easily installed by all VARs and Interconnects
A Hybrid PSTN + VoIP Solution Has Tremendous Appeal.
• Opens SMB market through risk elimination and ease of adoption.
• Unifies the PSTN and VoIP worlds for the SMB user.
• Delivers the savings of VoIP with the reliability of the PSTN… No QoS or E-911 Issues.
• Enables sophisticated CRM for even the smallest businesses.
• Empowers traditional telephony channels through ease of installation.
Routing to Other Service Providers
• Cashmere 12x8 and 6x4 have:
– 8 definable routes or service providers, (i.e., PSTN, VoIP, Cellular + 5 more).
– Dial plan translation, modify the number dialed based on the route taken.
• The “Cell Socket”, “Signal Reach” (and similar products) enable cell phones to be added to PSTN and/or VoIP as a way of placing or receiving calls.
Intelligent Call Routing to PSTN, Cellular and VoIP
CashmereCall
Router
PSTN
InternetTelephony
PBX orKTS
Cellular
VoIP
Intelligent Call Routing Increases Flexibility and Drives Down Costs.
Great Solution for Centrex Customers
CashmereCall
Router
Centrex
InternetTelephony
Cellular
VoIP
Use Cashmere’s dial plan translation and QOS measurement capabilities for a SIMPLE, AFFORDABLE migration to IP
9-775-1178 9-775-1178
775-1178#
1-203-775-1178
Router Configuration Screens
Cashmere Applications #1 – Call Logs
• Call Logs– Name, number, time, duration, rings to answer, …– IP-based so can be read locally or remotely, no need to
be physically close to the PBX.– Time is read from network time servers – super
accurate, never needs to be set manually.
• Analysis Package– Trunk usage– Money saved using
VoIP– Time spent talking
with particular people.
• Provides “pop-up” name and number to any wired or wireless PC, Win CE based PDAs.
• Alternate line monitoring facility shows current activity – inbound, outbound, name number, etc.
• IP-based, provides local or remote monitoring.
• Optional integration into Microsoft Outlook for “Client Record Pop-Up”.
Cashmere Applications #2 – Call Monitoring
Enabling Sophisticated SMB IP Applications
Basic Configuration Call Monitoring Call Accounting FUTURE APPS
Configure the System for each SMB
Basic Configuration PLUS…
Basic Configuration PLUS…
QoS Analysis for Service Providers
Inbound Caller ID Pop-Ups
Integration to Outlook, ACT, Amicus Attorney, etc.
Advanced Collection & Analysis Tools
“Do Not Call” Service for SMBs
Basic Call Log reports & sorting for accounting, monitoring & billing purposes
Call Filters, i.e, determines who sees network traffic information
Network Based, i.e., Service Provider, Trunk Usage, Cost Analysis
Applications all are Java based and will work on ANY operating system (Windows, Mac and Linux)
Route Calls from Caller ID
Web based via XML
The Cashmere Product Family
• Call routing of 4 trunks and 4 lines.• QoS measurement.• E-911 Compatible.• Call logs using network time client.• Web based administration.• Call Monitoring Server.• “Do Not Call” upgradeable.
• All of the Cashmere 4x4, plus• A 12 trunk by 8 lines OR 6 trunk
by 4 line switch.• Dial plan translation
• Migrate any input number to any output number
• Have this mapping be a function of the routing.
At Last! A True Business VoIP Solution
• SMBs want the bundle of equipment, service, applications, installation and support.– Equipment:
– VSP-specific Analog Telephone Adaptor (ATA).– NetFabric Cashmere Intelligent Call Router.
– Service:– Monthly Service Plan for VoIP Lines from VSP.– PSTN to backup if there are any issues with broadband
connection.
– Applications.– Call logs for all VoIP and PSTN calls.– Client record pop-up.– Future IP Applications.
– Installation and Support:– Reseller’s expertise to install and support the total system.
Major business package differentiators
Summary
• Intelligent Call Router products represent a completely new way of reliably delivering VoIP to the SMB.– Progressive approach that leverages existing phone system and is
truly “Plug n Play”.– No risk, any problems on the network side and the calls still come
and go.
• Addresses the most fundamental issues facing service providers:– Lack of VoIP Adoption: eliminates risk.– Churn: reliability and quality of calls is much improved.
• Opens the SMB market to traditional VAR and Interconnect Channels.– Easy to install and maintain.– IP Applications are additional source of revenue.