Grant BigleyTeam Leader

Brooke Blann

Emily Burke

Kelly Larson

The Researchers

Agenda1. Background

2. Research Question

3. Research Methods

4. Hypothesis

5. Conclusion

6. Recommendations

What is Breez?

Industry & Competitors

DifferentiationClick-to-carpool

Experience

Social Network

Communication

Community

Inexpensive

Research QuestionWhy would someone choose to use Breez, instead of using Uber or Lyft, or

independently organizing a carpool?

VS.

Target Demographic

Income Level

GenderGeography

In-Depth Interviews

Kelly’s HypothesisRequiring background checks for all users who plan to drive would make

consumers more likely to use the app.

Likelihood of Participating in Background Check

Findings

Gender Correlation

Findings

Emily’s Hypotheses

College students, between the ages of 18 and 25, will use a carpooling app if it allows them to easily coordinate gas payments based on route

College students, between the ages of 18 and 25, will carpool to large-scale events if the events are relatively far away

Findings

Difficulty of coordinating gas payments Convenience vs. Cost Efficiency

Findings

Likelihood to use an app that coordinates gas payments

Unimportant Important

Importance of cost efficiency when driving

Brooke’s HypothesisIf Breez can target individuals that are planning personalized events then that will

create more brand awareness.

FindingsAttendance at Peer Hosted

Events per MonthHow I Get to an Event

FindingsLikelihood of Carpooling to Small-Scale Events:

Carpooling & Attendance:

M = 4.90

M = 4.83

95% Confident that their is a positive correlation between assigning carpools and the attendance of the event than not

95% Confident that people are more likely to carpool than not

Carpooling Habits

Grant’s HypothesisIf Breez markets to routine carpoolers, then users will increase.

Employment Status

FindingsIf Breez markets to routine carpoolers, then users will increase.

1

4

6

3

10

26

Geography

FindingsIf Breez markets to routine carpoolers, then users will increase.

10 4 16 19 1

Conclusion

vsPeriodic Events Routine

Recommendations

Recommendations

Recommendations

Thank You