Breaking barriers effective social messaging 05302013
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Transcript of Breaking barriers effective social messaging 05302013
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Effective Social Messaging
Blane WarreneSVP, Customer Communications
Learning the Culture of Your Online Voice and What Works Best for Your Business
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Webinar
Housekeeping
Tweet = During (and after) the webinar, please use #regedqanda for live discussion
Questions? Please use Questions box in the webinar panel
The webinar recording will be emailed to all attendees and registrants
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@blano’s Tag Cloud
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What We Will Discuss
Tell me how we maintain relevant content
So what is your social “voice”?
Putting digital to work in sales,service and operations
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But first…
What are the steps to effective social messaging?
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Complete View of Social Messaging
• Identity• Goals
• Content• Vision
Strategy Planning
VoiceTactics
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Who is the next generation?
Listening
FollowEngage
Social Media Blocking & Tackling
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Approaching the Platforms
Match the voice and content of you and your business to the platform(s)
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Strategy
Framework for Social Media Use
People Involved
Merge Listening w/ Engagement
Policies & Procedures
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1 Editorial CalendarPlanning
2 Engagement
Suggest themes, topics – not only generic content
Outcomes drive business – encourage them
3 Know Your Mediums
Not everyone is a writer…
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Extend Your CultureWhy do clients choose you?
Help your team explain that
Amplify your strengthsResearch? Service? Execution?
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TacticsEasy to use templates
Re-think web site content
Offline ideas
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Niche Focus
Network Influence
The unseen evaluation?
Differentiate from the Noise
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Ways to Leverage Social Media
Customer Service Education
Thought Leadership
Business Development
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Analytics are Your Friend
Why?Tools allow you to…– Interactive feedback – Clicks and Shares– Scoring tools– Flexible editorial plan
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Tools of Note
①Google Analytics, Clicky
②CTC, Eloqua, Marketo, MailChimp
③Hootsuite, SproutSocial
④Your customers, influencers & peers
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Integration is Key to Success
Social Listening
Leads
Sales Team
Campaign Ladder
Feedback
Customer Service
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Systematic Steps of Social Media
Train
Best Practice
Tech ToolsMonitor
Adapt
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"Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift."
-Jay Baer
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A Resource from Us
Ask us for our Compliance Kit
http://bit.ly/complykit
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Resources
Educational Podcast - http://bit.ly/regedsocial“The Social Media Minute” on iTunes
Breaking Barriers to Social Webinar Serieshttp://bit.ly/regedwebinars
Quick Start Guides on Social Mediahttp://www.reged.com/socialmedia.aspx
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Connect with Us on Social
Facebook – http://www.facebook.com/regedarkoviGoogle+ - http://bit.ly/regedgoogleLinkedIn - http://www.linkedin.com/company/regedPinterest - http://pinterest.com/regedarkovi/Twitter – http://www.twitter.com/regedYouTube – http://www.youtube.com/arkovibackups
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Q&APlease use the "Questions" section on the webinar panel
And we'll stay and monitor #regedqanda on Twitter