Brazil Culture & Business Etiquette Tamara Ninkovic, Anda Telman, Brendan Jones.
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Transcript of Brazil Culture & Business Etiquette Tamara Ninkovic, Anda Telman, Brendan Jones.
Brazil
Located in South America
Current population is over 200 million people
Official language is Portuguese
Latin American’s largest economy (7% GDP growth rate)
Basic Cultural Values
Hierarchical:
Strict organizational hierarchy and chain of command
Decisions made at the most senior levels
Power and authority is not diffused
Inequalities are accepted
Relationship-orientedSocial and family oriented
Acceptable and Unacceptable
Acceptable Unacceptable
• Formal attire• Give the Thumbs Up• Use Senor and Senora• Physical contact• Close proximity• Be introduced• Talk about:
• Family and children• Weather • Travel • Soccer
• Give the O.K. sign• Using pushy or aggressive
selling techniques• Initiate confrontation• Don’t talk about:
• Argentina• Politics• Religion• Poverty• Rainforest• Brazil’s class system
Inconvenient Business Time
Brazilian Carnival
Month of February
Christmas
New Years
July Summer Holiday
Entertaining and Gifts
Entertaining
Dining out (lunch and dinner)
Drinking alcohol is acceptable
Gifting
Not necessary during first meeting
Avoid black & purple
Personal gifts
Non-Task Sounding
Long courting process
Informal meetings
Proper business etiquette
Intermediaries help bridge the gap
Information Exchange
Communicate directly with top executives
Limited information given
Explanations are given first than negotiations
Means of Persuasion
Aggressive and often impatient
Openly emotional and passionate
Give reasonable feedback about offer
Terms of Agreement
In-depth understanding about person and contract
Don’t attempt to ‘rush-in’ or push signing
Presence of a local legal expert
During the signing
During gift exchange
References
Amorim, C. (2010). Brazil and The Middle East. Retrieved October 23, 2013, from The Cairo Review of Global Affairs: http://www.aucegypt.edu/gapp/cairoreview/pages/articleDetails.aspx?aid=64.
Ardichvili, A., Jondle, D., Wiley, J., Cornacchione, E., Li, J., & Thakadipuram, T. (2013). Building Ethical Business Cultures: BRIC by BRIC. Retrieved November 2, 2013, from The European Business Review: http://www.europeanbusinessreview.com/?p=8411
Argonaut. (2013). Doing Business in Brazil. Retrieved October 25, 2013, from Argonaut: https://www.argonautonline.com/doing_business_brazil
Brazil Sourcing. (2013). Business Meetings in Brazil. Retrieved November 1, 2013, from Brazil Sourcing: http://www.brazilsourcing.com/meetings.php
Brazil Startup Guide. (2013, September 15). Brazil Business Culture 101 - Hierarchy. Retrieved October 25, 2013, from Medium: https://medium.com/p/1f4fada2ab21
Central Intelligence Agency. (2013, August 22). The World Factbook - Brazil. Retrieved October 28, 2013, from Central Intelligence Agency: https://www.cia.gov/library/publications/the-world-factbook/geos/br.html
Culture Inc. (2013). Do's and Don't in Brazil. Retrieved October 27, 2013, from Culture Inc.: http://www.culture-inc.com/English/images/do's%20and%20dont's/brazilie.pdf
eDiplomat. (2013). Cultural Etiquette - Brazil. Retrieved October 26, 2013, from eDiplomat: http://www.ediplomat.com/np/cultural_etiquette/ce_br.htm
Etiquette Scholar. (2011). International Dining Etiquette - Brazil. Retrieved November 3, 2013, from Etiquette Scholar: http://www.etiquettescholar.com/dining_etiquette/table-etiquette/sa_table_manners/brazilian.html
Foreign Affairs and International Trade Canada. (2009, October 15). Cultural Information - Brazil. Retrieved October 25, 2013, from Centre for Intercultural Learning: http://www.intercultures.ca/cil-cai/ci-ic-eng.asp?iso=br#cn-2
Global Edge. (2013). Brazil: Culture. Retrieved October 27, 2013, from Global Edge: http://globaledge.msu.edu/countries/brazil/culture
IMA and UK Trade & Investment. (2013). Doing Business In Brazil. Retrieved October 27, 2013, from IMA and UK Trade & Investment: http://www.brazil.doingbusinessguide.co.uk/the-guide/business-etiquette/
IOR Advancing Global Talent. (2012). Cultural Insights: Brazil. Retrieved October 26, 2013, from IOR Advancing Global Talent: http://www.iorworld.com/brazil-cultural-insights---worldview---cultural-assumptions---communication-style---business-practices-pages-475.php
Kwintessential. (2013). Intercultural Management - Brazil. Retrieved October 26, 2013, from Kwintessential: http://www.kwintessential.co.uk/intercultural/management/brazil.html
Oliveira, L. (2004, July 29). International Gift Giving Etiquette - Brazil. Retrieved October 28, 2013, from 1 World Global Gifts: http://www.1worldglobalgifts.com/brazilgiftgivingetiquette.htm
Siddiqui, A. (2013). Business Negotiation in Brazil. Retrieved October 24, 2013, from http://www.slideshare.net/akeebsiddiqui/business-negotiation-in-brazil
The Hofstede Centre. (2013). 5D Model - Brazil. Retrieved October 25, 2013, from The Hofstede Centre: http://geert-hofstede.com/brazil.html