ContaCt: Michael Long, Executive Director | 312-280-0449 | michael@chicagoama.org | www.chicagoama.orgChicago Chapter of the American Marketing Association | 645 N Michigan Ave, Suite 800, Chicago, IL 60611

SponSorShip & Exhibitor proSpECtuSWednesday, october 17, 2012

VEnuE Six10610 South Michigan avenue Chicago, illinois 60605

SubMiSSion dEadlinE

Wednesday, october 3, 2012

BrandSmart is the Midwest’s leading forum on branding thought leadership. This full-day conference is attended by mid- and senior-level marketers looking to elevate their brands through best practices and application-packed insights delivered by the Chicago AMA, the largest chapter of the American Marketing Association.

2012 theme – owning the tectonic Shifts in Marketing Marketers constantly need to deal with rapidly changing disruptive forces while balancing

existing resources. How well marketers adapt to these forces—determines how successful their brand will be.

The Chicago AMA will serve up the biggest, baddest, and most disruptive forces of change at BrandSmart 2012 and enable marketers how to OWN them.

But, instead of just talking about them, we’re going to educate attendees how to use them; Attendees will receive a custom playbook that translates the themes presented into actionable strategies for their own brand. Based on how attendees characterize their organization, the playbook will provide them with segmented, unique insights to implement several innovations, which could feature your product or services solutions. The playbook will be a printed document with an accompanying dynamically updated digital version.

SponsorExperience Chicago AMA’s BrandSmart sponsorship program puts your company, products and services in

direct, personal contact with corporate branding and marketing practitioners. In addition to 10 hours of direct access to 300 high level marketers, you are assured maximum exposure through highly-targeted e-mail, direct mail, advertising, social media and website linkage that will reach over 10,000 Chicago marketers.

prE-EVEnt reach 10,000 Chicago marketers though our 2-month long event campaign: n integrated media channels n website promotion n direct mailing campaigns n partner communications n social media platforms n print brochure at thE EVEnt Engage with 300 high-level marketers in-person and face-to-face: n Sponsor tables placed in break & reception area (3+hours) n Interactive opportunities to engage the audience from the podium

poSt EVEnt Connect with 10,000 marketers again, and re-connect with attendees: n Feature your message in our recap that goes out through all our media channels

including email and social media n Integrate your brand and pov in the “Playbook” which will give attendees secrets to

implementing new tools no matter their size or budget. n Connect with attendees after getting a detailed attendee list including full contact

information and permission for one-email blast to the list.

rESErVationS be a part of brandSmart: Sponsorship slots are limited and are sold on a first come, first served basis.

Contact Michael Long, Chicago AMA Executive Director at michael@chicagoama.org or by phone at 312-280-0449 to reserve your spot today!

ContaCt: Michael Long, Executive Director | 312-280-0449 michael@chicagoama.org | www.chicagoama.org

Chicago Chapter of the American Marketing Association645 N Michigan Ave, Suite 800, Chicago, IL 60611

brandSmart 2012 Sponsorship packages

Silver Sponsor level $2,000

benefits Pre-event promotion

1 Full-conference registration

Logo featured on pre-event, at-event, and post-event communications

Logo featured on website with hyperlink

Material insert in conference attendee packet and/or promotional items

Gold Sponsor level $3,000

Exclusive activity benefitsCategory description Silver +

Lanyard Logo on Lanyards Exclusive Benefit as Described

Badge Holders Logo on Badge Holders 1 Full-conference registration (total of 2)

Morning Coffee Break Sponsor Break signage and mention by conference chair prior to break One-time use of conference attendee list

Afternoon Soda Break Sponsor Break signage and mention by conference chair prior to break Table-top exhibit space

Discount on additional registrations

platinum Sponsor level $4,000

Exclusive activity benefitsCategory description Gold +

Reception/Bar sponsor Mention by conference chair prior to break, signage at bar, and concierge at bar if desired

Exclusive Activity as described

Lunch Sponsor Mention by conference chair prior to break, signage at buffet, and concierge at lunch if desired

1 Full conference registration (total of 3)

Keynote sponsor Introduce keynote (as approved by conference chair) 30 - second company video or slide during “dead” times in theatre

Weave the People Sponsor Logo featured prominently in pre-conference networking marketing integration software

Registration Desk/Concierge Welcome signage at registration $ serve as concierge to greet attendees

Playbook Sponsor Full-page Back Cover of Playbook

diamond Sponsor level $5000

Exclusive activity benefitsCategory description platinum +

Host VIP Table at Lunch Invite up to 9 guests to a VIP table at lunch Exclusive package as described

Any two exclusives from above

Extras:

1/2 page ad in Playbook $250

Full page ad in Playbook $500

ContaCt: Michael Long, Executive Director | 312-280-0449 michael@chicagoama.org | www.chicagoama.org

Chicago Chapter of the American Marketing Association645 N Michigan Ave, Suite 800, Chicago, IL 60611