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How Ancillary Sales Can Optimize Revenues and Customer Experience
How Ancillary Sales Can Drive Revenues and Optimize Customer ExperienceSam K.Research AnalystConfidential
Why Me? Confidential
Research & Business Objectives Confidential
E-commerce is growing!
Key Performance Indicators
Detailed FindingsAncillary P&S are a Priority!How Much a Priority is it to Grow Revenues From Cross-Sell of Ancillary P&S?Confidential77% of respondents offer ancillaries through their online channels.
Performance Indicators81% are on or above target!How Has the Sales Revenue of your Ancillary Products Performed Against Targets outset for this Program Overall?Confidential
What Impact have your Ancillary P&S Sales had on the Following Areas?Confidential
What Strategies Will your Company Employ to Respond to Decreasing Margins in your Digital Channels?
Companies Test Their Ancillary P&S to Great Results!What Testing Methods, if any, Do You Use for Ancillary P&S?Confidential
But Challenges ExistConfidential
What Are your Biggest Challenges in Selling Ancillary P&S?Confidential
Why Do You Not Sell Ancillary P&S on your Website?Confidential
Where on your Website Do you Suggest Ancillary P&S?Confidential
The CEO or Middle Managers wont know the CX more than the customers themselves! Integrate online ancillaries in customer journey more directly.Companies need to more closely engage with CX.Confidential
Sam K.ResearcherThank you!Confidential