Branding, Social Media and Your Job Search
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Transcript of Branding, Social Media and Your Job Search
![Page 1: Branding, Social Media and Your Job Search](https://reader036.fdocuments.net/reader036/viewer/2022062522/58e850b71a28ab78478b4fdf/html5/thumbnails/1.jpg)
Branding, Social Media
& Your Job Search
Sarah Rach-Sovich
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Who hopes to…• Look for work for months, maybe
years?
• Find a job that you don’t really enjoy?
• Make a wage that doesn’t pay your bills?
• Be unemployed after college?
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A house without
a foundation will stand, but for how
long?
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• Personal branding• Google & You• Utilizing Social
Media
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The process whereby people and
their careers are marked as brands.
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Self-packaging
AssetsAppearance
KnowledgeUniquely distinguishable
Memorable
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Your Brand Is…
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That’s the bad news…What’s the good news?
While it is difficult to remove every stain…
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Clean Up Your Act
• Play detective
• Start with content you created
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Photos
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Grammar and spelling mistakes
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Take control of your Google results
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Proof!
Social Media!!
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Utilizing Social Media
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• About Section• Life Events• Groups • Post…wisely
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About Me Section
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Life Events
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Groups
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Post…wisely
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A word picture about
privacy settings
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Tips1. Photo & Headline2. Connect3. Recommendations & Endorsements4. Groups & Companies5. Find Jobs
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Do you know where people look first?
1. Photo
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& Headline
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2. Connect
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3. Recommendations
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& Endorsements
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4.
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4. Groups
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& Companies
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5. Find Jobs
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Reminders• Don’t forget the SOCIAL aspect of
social networking & social media
• Find role models• Be positive!• Consistency is key
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WorkForce Center
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