Branding, social media and your job search march 2017 actcc
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Transcript of Branding, social media and your job search march 2017 actcc
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Branding…Social Media …
The WorkForce Center… and YOU!
Sarah Rach-Sovich
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A house without
a foundation will stand, but for how
long?
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The “foundation” of your job search:Who you are…
What you represent… And what represents you…
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The process whereby people and their careers
are marked as brands
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Self-packaging
AssetsAppearance
KnowledgeableUniquely distinguishable
Memorable
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What do you want yourbrand to look like??
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What if I told you…
You already have a brand?!
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What happens on the internet, stays on the internet!
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Positive Nothing NegativeAccurate Nada Inaccurate
Appropriate ??? Eeeek!
Is it ugly? Now what?
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The bad news…
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The good news is..
While it is difficult to remove every stain…
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You can “clean up” your act!
• Play detective
• Start with content you created
• 3 tasks to start with…
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Remove “unflattering” photos
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Correct mistakes!
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Delete poststhat make
you seem…
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You can’t remove all the bad…but you can take control of your Google
results
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Proof!
Taking control of Google!!
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At minimum…Going forward…
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Social Media is…
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• About Me • Work & Education• Life Events • Post…wisely
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About Me
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Life Events
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Post…wisely!
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A word, or picture,
about privacy settings
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Because… I’m a mom and…
I - Inside Info
S - Show off your skillsA - Advanced searches Y - You can be recommended
S - Surpass real life connectionsO - Others won’t
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Seriously!!
Linkedin is
awesome too!
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Reminders
• Don’t forget the SOCIAL aspect of social media
• Find role models• Be positive!• Consistency is key
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WorkForce Center:303 22nd Ave West
Suite 107
The WFC is here to help!
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