BRANDING & GRAPHIC STANDARDS · Logo Sizes: Promotional Printing Many departments and programs...
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BRANDING & GRAPHIC STANDARDS
Transcript of BRANDING & GRAPHIC STANDARDS · Logo Sizes: Promotional Printing Many departments and programs...
BR ANDING & GR APHIC STANDARDS
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C O N T E N T SB O I L E R PL AT E CO P Y
About San Diego Mesa College 04Vision & Mission 04Performance Indicators 04Values 04Mesa College Administration 04
LO G O U SAG E
Mesa College Logos 05Logo Sizes: Standard Printing 06Logo Sizes: Promotional Item Printing 07Exclusion Zone 08Department Signature Logos 09Incorrect Logo Usage 10
T Y P O G R A PH Y
Typography 11
OT H E R LO G OS
Other Mesa College Logos 15
M E SA CO L L E G E AT H L E T I C S “ M ”
Mesa College Athletics “M” Logo 12Logo Size: Standard Printing 13Exclusion Zone 14
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Boilerplate CopyABOUT SAN DIEGO MESA COLLEGE
Among the largest community colleges in California and the nation, San Diego Mesa College is a fully accredited, comprehensive two-year college serving 24,000 students and offering 196 associate degree and certificate programs. In January 2015, Mesa College was among 15 California community colleges selected as a pilot site to offer a four-year baccalaureate degree. With its premier fine art and music programs, robust language and humanities offerings, and rigorous math and science curricula, Mesa ranks as San Diego’s top transfer institution.
The college also serves as an important economic catalyst for the region. Its career workforce programs include the bachelor’s degree in Health Information Management, as well as associate degree and certificates in allied health fields, Geographic Information Systems (GIS), biopharmaceutical, multimedia, animal health technology, American Sign Language, hospitality, culinary art, fashion, architecture, interior design and more.
Situated on a beautiful, suburban 104-acre mesa in the geographic center of San Diego, the college’s small classes, outstanding faculty, and reputation for quality offer an unparalleled academic experience. As an HSI eligible institution, Mesa College is committed to becoming the leading college of success and equity, to the success of all students, including underrepresented students, and more than 2,400 veterans and their families. www.sdmesa.edu.
For more resources, please see the Office of Communications web page http://www.sdmesa.edu/about-mesa/office-of-communications/.
VISIONSan Diego Mesa College shall be a key force in our community to educate our students to shape the future.
PERFORMANCE INDICATORSEquity/Access, Engagement/Retention, Persistence, Success, Institutional Effectiveness
MESA COLLEGE ADMINISTRATIONDr. Pamela T. Luster, PresidentTim McGrath, J.D., Vice President/InstructionDr. Ashanti Hands, Vice President/Student ServicesRachelle Agatha, CPA, Vice President/Administrative Services
MISSIONTo inspire and enable student success in an environment that is strengthened by diversity, is responsive to our communities, and fosters scholarship, leadership and responsibility.
• Excellence• Integrity• Respect• Scholarship• Sustainability
VALUES• Access• Accountability• Diversity• Equity• Freedom of Expression
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Pantone Color 1235 goldC | 000 M | 032 Y | 095 K | 000
Pantone Color 287 blueC | 100 M | 087 Y | 019 K | 010
Pantone Color blackC | 000 M | 000 Y | 000 K | 100
Pantone Color whiteC | 000 M | 000 Y | 000 K | 000
PRIMARY LOGO | STACKED
SECONDARY LOGO | LINEAR
Mesa College Logos
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STACKED | MINIMUM SIZE LIMIT
Minimum size limitHeight: 0.625 in
Width: 2.23 in
Minimum size limitHeight: 0.378 in
Width: 3.67 in
LINEAR | MINIMUM SIZE LIMIT
Logo Sizes: Standard PrintingTo ensure the Mesa College logo reproduces clearly and is legible in all applications, do not reduce the size of the logo smaller than the minimum size limit.
Applications of the logo will determine the size and color to use. Always proof before sending for print or other final submission.
All approved logos can be downloaded from the Mesa College Office of Communications webpage.
http://www.sdmesa.edu/about-mesa/office-of-communications/
2.23 in
3.67 in
0.378 in
0.625 in
Your contacts are
Anabel Pulido [email protected] | 619-388-2356
Neeko David [email protected] | 619-388-2272
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STACKED | MINIMUM SIZE LIMIT
Minimum size limitHeight: 0.34 in
Width: 1.215 in
Promotional item examples:Pens | Key Chains | Sunglasses | etc.
Minimum size limitHeight: 0.2 in
Width: 2 in
Custom Logos Clark | Account Executive 7889 Clairemont Mesa Boulevard San Diego, CA 92111 858.277.1886 [email protected] www.customlogos.com
Champion T-Shirts Ralph Votel 9879 Hibert St Ste D San Diego, CA 92131 858.566.3395 [email protected] www.companycasuals.com/champion/start.jsp
Brown & Bigelow: Promo items Penny Tushingham 3645 Ruffin Road Suite 101 San Diego, CA 92123 Office | 406.458.6110 Cell | 406.459.7110 [email protected] www.pennytpromos.com
LINEAR | MINIMUM SIZE LIMIT
CONTACTS FOR GIVEAWAYS
Logo Sizes: Promotional PrintingMany departments and programs purchase and distribute promotional items. The Office of Communications can assist with suggesting items and vendors.
Once you decide on the items you want to purchase; the Mesa College Office of Communications will assist in creating or adapting the appropriate logo, approved colors and file for submittal to your supplier or vendor.This assures the proper use and branding of the college logo, and saves you time.
To ensure the Mesa College logo reproduces clearly and is legible in all applications, do not reduce the size of the logo smaller than the minimum size limit.
Applications of the logo will determine the size and color to use. Always proof before sending for print or other final submission.
All approved logos can be obtained by contacting the Mesa College Office of Communications.
http://www.sdmesa.edu/about-mesa/office-of-communications/
Your contacts is Anabel Pulido [email protected] | 619-388-2356
1.215 in
2 in
0.2 in
0.34 in
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STACKED | MINIMUM SIZE LIMIT
Space around logoapproximately: 1/4” or 0.25
Space around logoapproximately: 1/4” or 0.25
LINEAR | MINIMUM SIZE LIMIT
Exclusion ZoneIn order to maximize its visual presence, the logo requires a surrounding area clear of any other graphic elements or text.
The Mesa College logo requires space around it so it does not lose focus or draw attention away from its importance. No other type, images, or miscellaneous graphics should interfere with the logo or its required space allowance.
No other elements (type, images, etc.) may be placed closer to the logo than 1/4” or 0.25 inches in any direction. More space is preferable. This also applies to any patterned image or photo.
0.25 in
0.25 in
0.25
in0.
25 in
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EXAMPLE OF STACKED DEPARTMENT LOGO
EXAMPLE OF LINEAR DEPARTMENT LOGO
Department SignaturesLogo adaptations for official Mesa College schools, programs, and departments (committees are not authorized to have signature logos) have been created. These may be downloaded from the Mesa College shared drive G:/shared/Mesa_Logos. Mac users should contact the Office of Communications.
No Mesa College department or program, including federal and state-funded programs, may create their own logo with the words San Diego Mesa College included in the image. The Office of Communications has created approved department/signature logos; contact us if you need one. Committees are not authorized to have logos.
If you cannot locate your department’s signature logo, please contact the Office of Communications.
Graphic “Line” element
Graphic “Line” element
Stacked Mesa College logo
Linear Mesa College logo
Department Name
Department Name
Your contacts are
Anabel Pulido [email protected] | 619-388-2356
Neeko David [email protected] | 619-388-2272
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Incorrect Logo UsageThe Mesa College logo cannot be modified in any way. The following manipulations and interpretations dilute the integrity of our graphic identity and are expressly prohibited.
Do not change the logo size proportion
Do not distort the logo
Do not place white logo on a light background
Do not place black logo on a dark background
Do not change type spacing of the logo
Do not place the logo on a angle
Do not place logo over a busy backgroud or image
Do not change logo colors
Do not change the font of the logo
San DiegoMesa College
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APPROVED FONTS
Optima Primary Font
Arial Secondary Font
Optima BoldABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!
Optima RegularABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!
Arial BoldABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!
Arial Bold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!
Arial RegularABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!
Arial Regular ItalicABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!
TypographyOptima is the primary font used for the official Mesa College and department signatures and titles. Arial font will be used for body copy and attention grabbing areas.
San Diego Mesa College will greatly benefit from seeing a familiar and consistently used typeface being accurately applied to all materials that represent it.
As a general design rule, do not use more than two different typefaces in one piece.
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PRIMARY LOGO APPROVED COLORS
Pantone Color 1235 goldC | 000 M | 032 Y | 095 K | 000
Pantone Color 289 blueC | 098 M | 084 Y | 045 K | 051
San Diego Mesa College Athletics “M” logo should only be used by our Athletics department or the Office of Communications.
Mesa College Athletics “M” LogoThis logo was created in 2015 at the request of the Exercise Science, Health Education, Dance and Athletics Department to provide a unique look representing Mesa College competitive sports teams. The logo received immediate positive response and the Office of Communication has received requests to print on apparel and other merchandise.
To preserve its integrity and build branding and awareness of our athletics teams, the logo may not be modified in any way. If you would like to use this logo, you must contact the Office of Communications prior to printing for approval.
The use of this logo on any items for resale is strictly prohibited unless prior authorization is received. Please contact Anne Zacovic at 619-388-2285 and [email protected].
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MINIMUM SIZE LIMIT
Height: 0.625 in
Width: 2.23 in
Mesa College Athletics “M” Logo Size: Standard PrintingTo ensure the Mesa College Athletics “M” logo reproduces clearly and is legible in all applications, do not reduce the size of the logo smaller than the minimum size limit.
Applications of the logo will determine the size and color to use. Always proof before sending for print or other final submission.
All approved logos can be obtained by contacting the Mesa College Office of Communications.
http://www.sdmesa.edu/about-mesa/office-of-communications/
SD Mesa College Athletics “M” logo should only be used by our Athletics department or the Office of Communications. 0.9 in
0.625 in
Your contacts are
Anabel Pulido [email protected] | 619-388-2356
Neeko David [email protected] | 619-388-2272
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MINIMUM SIZE LIMIT
Space around logoapproximately: 1/4” or 0.2
Mesa College Athletics “M” Logo: Exclusion ZoneIn order to maximize its visual presence, the logo requires a surrounding area clear of any other graphic elements or text.
The Mesa College Athletics “M” logo requires space around it so it does not lose focus or draw attention away from its importance. No other type, images, or miscellaneous graphics should interfere with the logo or its required space allowance.
Keeping the letter “M” width all the way around the circumference of the logo in white space gives the logo the breathing room it needs to stand out.
No other elements (type, images, etc.) may be placed closer to the logo than 1/4” or 0.25 inches in any direction. More space is preferable. This also applies to any patterned image or photo.
0.2
in
0.2 in
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The “We are Mesa” Logo
This logo was created in 2011 as part of a branding and communications campaign supporting accreditation goals for the college. It was an instant hit on and off campus, winning Mesa a NCMPR Paragon Award for marketing and branding.
The “We are Mesa” logo has been adapted into college reports and presentations, and even the pole banners around campus. It is still popularly used in apparel and giveaways. While not an offi cial logo of the college, it is an approved design element for use in apparel and giveaways, etc.
The San Diego MesaCollege Seal
The offi cial San Diego Mesa College seal is restricted for use in offi cial administrative communications and documents emanating from the President’s Offi ce or the Offi ce of Communications. The seal is also used for offi cial and ceremonial functions such as Commencement, and may appear on approved plaques, certifi cates, etc.
The seal is not the college logo. It may not be used on stationery, brochures, publications, and apparel or giveaways. Use of the college seal must be approved by the Offi ce of Communications prior to printing.
The Mesa “Swash”
Until the adaption of the new college logo in 2011 and while not offi cial, the Mesa swash had been used for years as a marker for the college. The Mesa “Swash” should be removed and its use discontinued on brochures, web pages and other offi cial documents of the college.
While some athletic teams still use the “swash,” it is being phased out as competitive teams adopt the new Mesa “M” athletics logo. Any publications using the Mesa swash should be updated with the new logo on page 5.
The San Diego Community College District has very strict guidelines for its logo use.
As a general rule, college activities and events do not require the SDCCD logo on materials such as event posters, fl yers, etc. The exceptions are high level public events, and those which the trustees or Chancellor are in attendance, and materials that are distributed (mailed) to the general public.
Use and insertion of the District logo into any Mesa College documents, social media, web pages, publications or promotional materials are determined by the Offi ce of Communications. Further, this offi ce must review program agendas and materials prior to printing to ensure compliance with District protocol, guidelines and standards.
Please call 619-388-2759 to discuss your project.
Other Logos
No Mesa College department or program, including federal and state-funded programs, may create their own logo with the words San Diego Mesa College included in the image. The Offi ce of Communications has created approved department/signature logos (see page 9); contact us if you need one. Committees are not authorized to have logos.
Your contacts are
Anabel [email protected] | 619-388-2356
Neeko [email protected] | 619-388-2272
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