Question 3 : What kind of media institution might distribute your media product and why?

Lauren Wells

The production Process Producing my product could go through production, filming and editing phase which follows 6 main steps:

• THINK ABOUT PRODUCTS I WOULD LIKE MY PRODUCT TO BE SIMILAR TO & DO RESEARCH IN TO THE GENRE, AUDIENCE.

• RESEARCH CURRENT OPPOSITIONS AND PRODUCTS ALREADY PRODUCED, WHO ARE THEIR MAIN TARGET AUDIENCE, HOW ARE THEY SIMILAR TO MY MEDIA PRODUCT AND WHY/HOW ARE THEY SUCCESFUL? WHO ARE THEIR AUDIENCE, EDITING, SOUND, CHARACTERS ETC.

• PRODUCE A STORY BOARD OF WHAT I WOULD LIKE TO HAPPEN IN MY OPENING FILM SCENES AND HOW THEY WILL BE SHOT – EASIER DURING PRODUCTION PROCESS

• CONSTRUCTING & FILMING THE PRODUCT• EDITING AND PUTTING THE FILM TOGETHER • DISTRIBUTING THE PRODUCT TO EITHER A LARGE OR NICHE AUDIENCE – DEPENDING ON THE

TARGET AUDIENCE

PublishingRegarding my films target audience, being young and ‘indie’ my audience is very similar to films such as Paranormal Activity and The woman in black, which are distributed to be mainstream, rather than niche. Therefore, my product would be most likely distributed commercially to a wide audience, by distributing to similar film production lines such as Paramount pictures (paranormal activity) and Momentum pictures (The woman in black). Mainly their products are distributed to be mainstream and target a larger and wider audience as these films are known as world wide and very successful throughout the USA and UK especially.

Who would distribute? Paramount pictures distributed Paranormal Activity as well as ‘Grave encounters’ which is very similar. The target audience still applies to the young audience and by knowing the film well they are able to satisfy the audience. My product is largely similar to Paranormal activity, as it follows he conventions of the genre and targets a similar audience.

Advertising my product Films such as Paranormal Activity is largely advertised on television and repeated regularly as it has been such a popular sequel, it Is also very popular on social networking sites, radio, posters, transport (such as busses) regarding its target audience of a younger age. For my product the audience is mainstream, therefore these advertising strategies would be easy to apply to my product.

Distributing my productDistributing my product to a larger mainstream audience, would be more suitable to distribute my film to companies such as ODEON and Cineworld and other local cinemas. The change and emerge of web 2.0 will make it a lot easier to be distributed and advertised online from online advertising agencies that could be ‘add ons’ to websites and pages such as Youtube advertisements and Spotify pop ups.