“Flying solo, in formation”

Opportunities to become a

brandgym partner

September 2007June 2008

April 10, 2023 2

1. THE OPPORTUNITY

April 10, 2023 3

What's the opportunity?

Become a partner in a fast growing international brand coaching business that already has fee income of almost 2 million Euros

Help brand teams create an inspiring vision and action plans to turn it into growth

Run your own business, be your own boss, with complete freedom to manage your own life, at the same time as ...

... benefitting from the brandgym's reputation, client list, intellectual capital and partner network (5 of us for now and plans to be 10)

Create your own “best-in-class” project teams using your own contacts and ours: the “Dreamworks” approach

April 10, 2023 4

Network not Factory

2 Founders

30-40 Juniors

Bigconsultancy p.l.c. the brandgym network

4-5 Directors

April 10, 2023 5

Our manifesto

Our ambition is to become the world's number 1 name in brand strategy

We will be famous for having the biggest ideas, not the biggest agency

We’ll have 6 books published by end 08 and will continue continue to launch new titles, including use of new media such as DVD, blogs and podcasts, and further building our presence on TV, in the press and at conferences

We’ll expand our network of partners from 5 to 10, attracting, nurturing and developing the best brand thinkers who will add new intellectual property to the brandgym

We’ll be the "Dreamworks of branding", creating tailor-made teams of leading-edge, best-in-class experts for each project instead of building a "factory of consultants”: a fast, flexible and forward-thinking approach

We’re coaches building long term relationships with brandgym members one at a time, not consultants doing hit-and-run projects for clients. brandgym membership will be something that is valued, enjoyed and talked about

By building our reputation we will create opportunities for our partners to work less and earn more than they did in corporate life. We will be free to fully explore our personal passions and creative outlets and spend quality time with our families

April 10, 2023 6

Who are we looking for? "Needles in the haystack"!

Min 15 years experience of leading major brand vision and positioning projects

Worked in a top agency/consultancy and ideally also as a client

Premier league facilitator

Proven track record of winning/generating $2 million+ of business per year and generating re-purchase and client loyalty

Ability and desire to work independently, without a team (though you may choose to work with freelance people and partner agencies)

Creatively strategic, strategically creative

Sees branding as a business-building process, not about creating "image wrappers"

Confident, committed, quick-thinking

Believe in having “professional fun”

Likely age mid 30s/early 40s

April 10, 2023 7

What’s in it for you?

Added brand credibility and reputation to drive higher daily rate and help new biz

Ability to leverage the brandgym intellectual capital: 5 books, blog, articles, conference presentations etc.

“Off the shelf”, proven identity (website, creds, business cards etc.)

Supercharge your consultancy with extra brain power, experience, methods and tools

Possible client leads through referrals (e.g. in his 1st year, David Nichols our 3rd partner won £200k of new biz referred to him via the brandgym)

Be part of a bigger adventure…

blog: www.wheresthesausage.com

April 10, 2023 8

How it works

You have the rights to build the brandgym business in a given region and/or sector

We sign a contract that covers issues such as quality control, minimum fee levels

You win and manage your own projects, with our help

You use the brandgym network as much or as little as you want, beyond the partner retreats we have in cool places once a year

You keep the fees you earn, less a percentage for being part of the brandgym network using the 20/10/10 rule (see over)

April 10, 2023 9

The 20/10/10 rule

£2000-2500/day

10% tobgymmin.

20% premium

£2400 -3000-day

(or more)

Daily rate as a brandgym

partner

Daily rate as a freelance

10%+for you

April 10, 2023 10

2. BRANDGYM CREDS

April 10, 2023 11

What we do Energise and focus teams to help them achieve their brand & business ambitions

One service: inspiring vision and action plans to turn it into growth

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Teams we’ve coached Ambitious teams with the capacity to make change happen,

including big corporate brands

April 10, 2023 13

Conventional consultancy

As partners (at Added Value), 50%+ of our time was on “managing the factory”

We left to spend all our time on branding and marketing

Founders/Partners

Directors

Managers

April 10, 2023 14

Coaching network = no factory Coaches with 15-20 years experience

Working on 2-3 projects at a time

Founders/Partners

Directors

Managers

April 10, 2023 15

Ideas-centric company

No management = time for R&D

April 10, 2023 16

Category & brand expertise

Selecting/leading the team

Co-creation & ownership of strategy

Implementing the action plan

Your team

“Building strategy & innovation with you, not for you”

“Mental sparring partner”

Brand vision experience on 100+ projects, across sectors

Process design: team journies to build energy

Facilitation

Brand coach

Coaching, not consulting

April 10, 2023 17

“Dreamworks” team: flexible, fast

Trends

Semiotics

Stimulus

Qualitative

Quantitative

Omnibus studies

Marketing capability

Internal engagement

April 10, 2023 18

brandgym coaches

David Taylor

P&G

INSEAD/ McKinsey

Founder/MD Added Value France

brandgym since 2000: leads brand vision

Bass guitarist and novel writer

David Nichols

OC&C

MD Added Value UK

brandgym since 2005: leads invention

Writer and producer of musicals

Diego Kerner

Marketing at Diageo, Coke

Global Marketing Director for Cadbury

brandgym since 2004: leads 360 insight

Martial arts expert and psychology student

April 10, 2023 19

Core belief: “brand-led business”

Helping you change your business, not your logo

Brand-led Business

Brand as “image wrapper”

April 10, 2023 20

“Sizzle” and “Sausage”

“SAUSAGE”: Real people 24 hours a day, text alerts before

going overdrawn

“SIZZLE”:Cool black, modern,

aspirational, intelligent

humour

April 10, 2023 21

Our process: vision + invention loop

VISION ACTION

CRAFT INVENT

INSIGHT

Bring the vision to life with innovation and marketing ideas: Vision to Action

April 10, 2023 22

Contact

David Taylor

the brandgym

134 Felsham Road

London SW15 1DP

United Kingdom

M: + 44 (0) 77 89 20 25 64

T: + 44 (0) 208 785 6760

F: + 44 (0) 208 785 6761

E: david@thebrandgym.com

W: www.thebrandgym.com