Branded search marketing experiment
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Transcript of Branded search marketing experiment
Branded search marketing, social networks and my little experiment by Alexander Zagoumenov
branded search, social networks
and my little experimentby Alexander Zagoumenov
Branded search marketing, social networks and my little experiment by Alexander Zagoumenov
who the heck is
zagoumenov ?
Branded search marketing, social networks and my little experiment by Alexander Zagoumenov
Branded search marketing, social networks and my little experiment by Alexander Zagoumenov
what is branded search?
activity of searching for branded keywords
Branded search marketing, social networks and my little experiment by Alexander Zagoumenov
why branded search is important?
happens late in the funnel, and, as a result, leads to higher conversion
Branded search marketing, social networks and my little experiment by Alexander Zagoumenov
but it's usually taken for granted“we rank #1 anyways”
what about listings following it?+ are they relevant?+ are they positive?+ can you control them?
Branded search marketing, social networks and my little experiment by Alexander Zagoumenov
does social media and search marketing work together?+ although a lot of social media
sites don't pass “Google Juice”, some actually do.
+ but most of all, those social networking profiles do rank very well.
Branded search marketing, social networks and my little experiment by Alexander Zagoumenov
Branded search marketing, social networks and my little experiment by Alexander Zagoumenov
my little experiment
Branded search marketing, social networks and my little experiment by Alexander Zagoumenov
my goal:
what are the top social media properties that rank well for branded search terms?
Branded search marketing, social networks and my little experiment by Alexander Zagoumenov
my methodology:+ choose local people with strong
social media presence+ perform Google searches for
each person (brands in this case) and tabulate the results
+ go through the lists of properties and identify the common 9 *
* (ask me why 9)
Branded search marketing, social networks and my little experiment by Alexander Zagoumenov
my results were:
Branded search marketing, social networks and my little experiment by Alexander Zagoumenov
so, what are the lessons?
Branded search marketing, social networks and my little experiment by Alexander Zagoumenov
choose the right social networks to manage
#1
Branded search marketing, social networks and my little experiment by Alexander Zagoumenov
cover the first page with your brand properties
#2
Branded search marketing, social networks and my little experiment by Alexander Zagoumenov
have control over those on the first page
#3
Branded search marketing, social networks and my little experiment by Alexander Zagoumenov
bonus link
other social networks that play well to your rankings: a list at SEOmoz *
* Thank you for sharing, Jeff!
Branded search marketing, social networks and my little experiment by Alexander Zagoumenov
next steps:
+ search your brand+ review your profile inventory+ create profiles with good
networks+ make sure you control those+ repeat.
Branded search marketing, social networks and my little experiment by Alexander Zagoumenov
Thank you!
this presentation is available at:zagoumenov.com/
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