Branded Media: Episode 4
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Transcript of Branded Media: Episode 4
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The Side Benefit of Branded Media
Eric BrownEric Brown
August 7, 2011August 7, 2011
With Featured Guest, Shannon Paul, Social Media Manager for Blue Cross Blue Shield, former Social Media Strategist for the Detroit Red
Wings
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Check out our great pool!!
Tell all of your friends!!
PLEASE RENT FROM
US!
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Check out our great pool!!
Tell all of your friends!!
PLEASE RENT FROM
US!
BORING!
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CONTENT RULES
AuthenticCompelling
EntertainingSurprisingProvides Value
Customer Focused
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EVERYONE IS A PUBLISHER!
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Make sure you only tell them about our
apartments and how great we are!
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What can you do for me??
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HIP & COOL LOCAL HAPPENINGS
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Tune in Tune in Sunday, August 14thSunday, August 14th for for How to Sustain Constant and Consistent How to Sustain Constant and Consistent
ContentContent
Perhaps the biggest challenge in effecting Branded Media is consistency. A key ingredient is relative, consistent content. We’ll cover… Repurposing content you
already have; Guest Bloggers; Contract Bloggers; Media Service; and more!