CA2007 INTRODUCTION TO NEW MEDIA AND BROADCASTING EPISODE 9 EPILOGUE: NEW MEDIA.
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Transcript of CA2007 INTRODUCTION TO NEW MEDIA AND BROADCASTING EPISODE 9 EPILOGUE: NEW MEDIA.
CA2007 INTRODUCTION TO NEW MEDIA AND
BROADCASTING
EPISODE 9EPILOGUE: NEW MEDIA
PREVIOUSLY...Oral media
Written media
Print media
Electronic media
KEY TERMS in TV
Aspect ratio
Framing
Camera angle
Camera movement
Transition
KEY TERMS in Audio
Sound effect
Foley
Background music
Music score
Voice over
PREVIOUSLY...1830s1840s1850s1860s1870s1880s1890s1900s1910s1920s1930s1940s1950s1960s1970s1980s1990s2000s2010s
1837 Telegraph
1858 Transatlantic telegraph cable 1865 Theory of invisible waves1876 Telephone1884 Nipkow disk1896 Wireless telegraph1906 First voice on-air1919 RCA1920 KDKA / 1927 Electronic TV1933 FM radio
1953 NTSC / 1958 DARPA1967 PAL and SECAM / 1968 ARPANET1976 USENET1984 Personal computing / 1986 NSFNET1991 WWW
1907 Navy telegraph1913 Telegraph station1927 Radio demonstration1930 First radio station
1955 First TV station (CH4)1967 First color TV (CH7)
2014 Digital television
THAILAND
PREVIOUSLY...
TELEVISION GENRESentertainment-based programs
• sit-com• soap opera / drama series• game show• talk show• reality show• sport• music show
informative-based programs• news• documentary
THINGS TO BE AWARE OFPRODUCTION ELEMENTS
1. TV Host and Participants
2. Shots
3. Graphics
4. Sound
CONTENTS
1. Concept
2. Mood and Tone
3. Target audience
PREVIOUSLY...
Pre-production
Production
Post-production
Evaluation
idea development
1. camera
2. lighting
3. audio equipment
4. switcher
5. recording materials
6. post-production editing
TV production equipment
PREVIOUSLY...studio production
1. STUDIO FLOOR [stage + cameras + lights + microphones]
2. STUDIO SUPPORT AREAS[dressing room, storage, etc.]
3. CONTROL ROOM [program control + visual switcher + audio mixer]
4. MCR (master control room)
field production
1. MFP
2. EFP
3. ENG
CAST
CREW
talent, performer, actor, announcer
MAIN CREW
SUPPORTING/SPECIALIZED
CREW
producerdirectorart directorproduction manager
NON-TECHNICAL
TECHNICAL
script writer / creative stafffloor/stage managerproperty masterrunnercostume / hair / make-up artist
camera operator / shooterlighting directortechnical director / switchersound mixer / audio technicianVDO / character generator operatoreditor
PREVIOUSLY...
Audience Research and the Ratings
Methodologies:• Survey
• Interview
• Test
• Observation
Nielsen’s Measurement Techniques
1. Diaries
2. Household meters
3. People-meters
4. Portable peoplemeter (PPM)
Measurement Errors
1. Sampling error
2. Conceptual error
3. Nonresponse error
PREVIOUSLY...
Pre-production
Production
Post-production
LIVE BROADCAST
AUDIO RECORDINGMusic
Talk
SFX
ON AIR
1. sound editing
2. sound mixing
3. sound mastering
MUSIC FORMAT
TALK FORMAT
radio genres Contemporary hit radio
Adult Contemporary
Country
Etc (60’s-70’s, 80’s, Jazz. etc.)
News
Talk
Documentary
Sports
Religious
Children
Radio Drama
CA2007 INTRODUCTION TO NEW MEDIA AND
BROADCASTING
EPISODE 9EPILOGUE: NEW MEDIA
OVERVIEW_ Previous episodes review_ Characteristics of NEW MEDIA_ UI and UX
Oldmedia
SENDER MESSAGE CHANNEL RECEIVER
SENDER MESSAGE CHANNEL RECEIVER
+ Communication technology
+ Information technology
Newmedia
SENDER <> MESSAGE <> CHANNEL <> RECEIVER= SENDER= RECEIVER
Newmedia
SENDER <> MESSAGE <> CHANNEL <> RECEIVER= SENDER= RECEIVER
“User”
Newmedia
SENDER <> MESSAGE <> CHANNEL <> RECEIVER= SENDER= RECEIVER
Producer + Consumer = Prosumer
CHARACTERISTICS OF NEW MEDIA(R.K. Logan, 2010)
1. Two-way communication 2. Ease of access &
dissemination
3. Continuous learning
4. Alignment & Integration
5. Creation of community
6. Portability
7. Convergence
8. Interoperability9. Aggregation of
content
10. Variety, Choice, & Long tail
11. Reintegration of consumer & producer
12. Social collectivity/ Cyber-cooperation
13. Remix culture
14. From products to services
15. User-based transformation
16. Comparison to old media
New media content isNot just about ‘the what’
but also ‘the how’
UI and UXdesign
User interface design (UID) is a process of visually guiding the user through a product’s interface via interactive elements and
across all sizes/platforms. UID is responsible for the transference of a brand’s strengths and visual assets to a product’s interface
as to best enhance the user’s experience
User experience design (UXD) is the process of enhancing customer satisfaction and loyalty by improving the usability,
ease of use, and pleasure provided in the interaction between the customer and the product
Elements of UX
1. THE SURFACE
2. THE SKELETON
3. THE STRUCTURE
4. THE SCOPE
5. THE STRATEGY
Elements of UX
1. THE SURFACE
2. THE SKELETON
3. THE STRUCTURE
4. THE SCOPE
5. THE STRATEGY
: Visual Design / User Interface
Elements of UX
1. THE SURFACE
2. THE SKELETON
3. THE STRUCTURE
4. THE SCOPE
5. THE STRATEGY
: Wire-frame, Interaction patterns, Global navigation
Elements of UX
1. THE SURFACE
2. THE SKELETON
3. THE STRUCTURE
4. THE SCOPE
5. THE STRATEGY
: Information architecture, Defining content
Elements of UX
1. THE SURFACE
2. THE SKELETON
3. THE STRUCTURE
4. THE SCOPE
5. THE STRATEGY
: Functionality, Usefulness, Requirement
Entertainment Game News Productivity Search tools Social networking Sports Travel Utility Weather
Elements of UX
1. THE SURFACE
2. THE SKELETON
3. THE STRUCTURE
4. THE SCOPE
5. THE STRATEGY: Business requirements, Defining user Needs, Goals and Aspirations
Project summary Objectives Target audiences Messages Competitors
prototyping
REFERENCES:
Jayan Narayanan.Kaewthep, Kanchana and Nikom Chaikunpol. New Media
Studies Manual. Bangkok: TRF, 2012.