Negotiated)Portfolio)By)

C har lo t t e Ly ng

Two9page)spread)advertorial)tailored)to)London)ES)Magazine)

!

1

The$Secret$Is$Out$In$The$UK$!After!feeling!to!embarrassed,!trying!to!purchase!lingerie!for!his!wife!in!a!typical!department!store,!Roy!Raymond!founded!a!new!lingerie!store!in!1977.!Victoria’s!Secret!was!aimed!to!create!a!comfortable!shopping!environment!for!men,!incorporating!paneled!walls,!Victorian!details!and!helpful!sales!staff,!making!it!easier!for!men!to!find!specific!styles!for!their!receptive!spouses.!!

2

Victoria’s!Secret!is!clearly!one!of!the!world’s!more!indiscrete!secrets,!thanks!to!their!notorious!use!of!goddessB!like!‘angels’!such!as!Heidi!Klum,!Gisele!Bundchen,!Helena!

Christensen,!Claudia!Schiffer!and!Tyra!Banks.!The!global!broadcasting!of!the!Victoria!Secret’s!Fashion!Show!has!added!to!its!worldwide!fame.!!!After!years!of!exclusivity!primarily!in!the!US!and!Canada,,!Victoria’s!Secret!is!finally!opening!its!three!long!expected!stores!in!London.!Its!first!flagship!store!in!London!Mayfair!is!located!on!the!corner!of!new!Bond!Street!and!Brook!Street.!This!store!features!three!floors!with!over!16,000!ft!of!selling!space!covering!everything!from!sexy!lingerie!to!flirty!accessories.!Victoria’s!Secret!reveals!itself!on!September!13th,!in!anticipation!of!London!Fashion!Week!Fall/Winter!2012.!!

!

Shop$Like$a$Pro$In$The$Victoria’s$Secret$Mayfair$Flagship$Store$$Victoria’s$Secret$is$THE$destination$for$chic$women's$clothing,$swimwear,$shoes,$accessories,$

and$beauty$products,$in$addition$to$women's$lingerie.$Here’s$your$comprehensive$guide$through$the$VS$flagship$store$

Bras$Sexy$Lingerie$

Panties$

Sleepwear$

Beauty$

Shoes$

!

Handbags$and$other$flirty$accessories$

Love$Pink$

Second$Floor$

First$Floor$

Ground$Floor$For!more!information!visit,!!www.victoriassecret.com!

Press)Release:)Competition)announcement))

PRESS RELEASES

Competition: MTV is calling on aspiring

film talents to co- direct Justin Bieber’s

next music video with Ray Kay.

08.02.12

London, UK- MTV is holding an online competition starting February 13th

2012, giving one aspiring talented young filmmaker, between 18-24, an

opportunity of a lifetime. The winner will collaborate with the legendary Ray

Kay on the making of the world pop-sensation Justin Bieber’s next music

video, which is set to premier on the 19th of June 2012, the same day as his

long awaited album release of ‘Believe’.

The challenge is to create a one-minute music video of a favorite Justin

Bieber track.

To enter, simply upload and submit the film on MTV’s UK YouTube channel:

www.youtube.com/MTVUKaspiringtalent. The last day of entry is on the 2

March 2012 11.59 PM.

The contestants’ videos will then be awarded points for every view through

social media including likes, comments and subscribers that the application

video receives on YouTube. This part of the competition runs through the 3rd

of April 11.59 PM.

The directors of the top four music videos will then be judged by a panel of

experts, consisting of: Ray Kay, Scooter Braun, MTV UK hosts Joel Dommett

and Laure Whittmore. The music videos will be judged on specific criteria

including creativity, expression and entertainment value.

The winner of the completion will earn himself or herself an all expenses paid

trip to California, to collaborate with Ray Kay himself. The winner’s incredible

and thrilling journey as an aspiring director will be documented and then later

aired on MTV’s program Making The Video.

Justin Bieber started his professional career on YouTube, and he is known for

getting million of views on his videos on a daily basis. Justin Bieber is

currently holding the World Guinness record for the most watched video on

YouTube with his ‘Baby’ video receiving over 750 million views in 2010.

==ends==

Notes to editors:

• Competition rules:

o Contestant’s country of residence is the United Kingdom.

o Contestant must be at least 18 years of age within March 2012.

o Contestant must be between 18 to 24 years old.

o Contestant must be available for interview in the week of 10th

April to 14th April.

o Contestant must be available for travel between 19th of April

2012- 4th June 2012.

• Ray Kay is known for his making of sleek cinematic music videos for

the music industry’s biggest starts, such as Lady GaGa, Beyoncé,

Diddy, Jessie J, Justin Bieber, Cheryl Cole, Britney spears and more.

He has won several music video awards, and his music videos have

been viewed more than 1 Billion times on YouTube.

• Music videos are the most powerful marketing tool to help artists

showcase their talent uniqueness.

About MTV: MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV’s online hub www.MTV.com is a leading destination for music, news and pop culture. For more information, go to http://www.mtvpress.com!

Press)Release:)Announcement)of)Marlboro)Freedom)

!

!London, 29th February 2012: Philip Morris International’s (PMI) affiliate in the UK will unveil

new cigarette identity called Marlboro Freedom especially for the UK market on 12th March

2012. Freedom is a premium priced product designed along the guidelines where ‘taste meets

luxury’, and is Marlboro’s first new cigarette identity since 2009. !

The UK will be a trial market prior to a global roll-out and the aim of Marlboro Freedom is to

capture a greater market share from smokers of brands such as Silk Cut and Benson &

Hedges.

The new cigarette identity carries a recommended retail price of £7.15 for a pack of 20 and

£3.85 for a pack of 10.

Marlboro has developed a unique design for Marlboro Freedom. The cigarette packaging is

coated with a brushed silver film and a unique flip-top lid design, similar to a chrome cigarette

lighter, adding a touch of luxury to the packaging for the world-leading brand. The future

prospect of plain packaging has been taken in consideration when making the Marlboro

Freedom’s luxurious yet simple design.

!In 2008, PMI implemented a new brand architecture with three defined identities for Marlboro:

Flavor, Gold, and Fresh. Marlboro Flavor continues to focus on its rich flavor, Marlboro Gold on

exploring new dimensions in smoking, and Marlboro Fresh on refreshing taste sensations.

Marlboro Freedom is the fourth defined identity and focuses on premium quality and style.!== ends ==

" !

About Philip Morris International Inc. (PMI) PMI Inc. is the leading international tobacco company, with products sold in approximately 180 countries. We have the industry’s strongest and most diverse brand portfolio, with seven of the world’s top 15 international brands, including Marlboro. Our products, like all tobacco products, cause disease and are addictive. We communicate about the health risks of smoking and supports comprehensive regulation of tobacco products based on the principle of harm reduction. For more information see: www.pmi.com. !!

About Philip Morris Limited:

PHILIP MORRIS INTERNATIONAL PLC. (PMI) UNVIEL FIRST NEW CIGARETTE IDENTITY FOR MARLBORO IN THREE YEARS

Philip Morris International's affiliate in the United Kingdom and Ireland are based in London and Dublin. We are responsible for the sale and merchandising of PMI brands, including Marlboro. ! Contact: Attached image: For enquires in the UK and Ireland Philip Morris Limited 5 Thameside Centre Kew Bride Road United Kingdom Tel: +44 208 232 6000 media@pmi.co.uk !!

Two9page)spread)advertorial)tailored)to)OK!)Magazine)

Advertisement+Feature++

++

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SCANDAL+EYES+MASCARA+ £9.39+

This mascara dramatically extend the length of my lashes from the base out and makes me look more rested and awake.

Advertisement+Feature++

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)

Press)Release:)Announcing)‘My)Music.)My)HMV’)Strategy’)

HMV!repositions)to)become)a)music)specialist)through)its)new)strategy:)“My)

HMV.)My)Music.”)!

)

London, Wednesday 14th March 2012, HMV is going back to its heritage by embracing the

physical product market and ticketing business through its new sales strategy, “My HMV. My

Music.” HMV is transforming its in-store concept by becoming more of a hosting hub for music,

offering recording facilities, music lessons, artist management and niche gigs, as well as being

on the forefront of promoting and supporting new releases and getting customers closer to the

music they love.

!

The new HMV in-store concept will empower potential artists and bands to access the UK music

industry by using HMV as their distributor. HMV will enable artists to record their songs, publish

and sell their records in the HMV store.

HMV’s in-store concept will also be offering lessons to everyone with an interest in music.

Covering subjects including recording, songwriting, production, software, mixing, engineering

and also areas like music promotion and marketing.

HMV‘s artist management division, SuperVision, working with the likes of Franz Ferdinand and

Kaiser Chiefs, will continue to develop the careers of existing and new artists through the ‘My

HMV My Music’ distribution. This service includes the running, promotion and organization of live

venues and gigs created by HMV‘s ticket business on a local, regional and national level.

The first trial store will be in Wimbledon, London from 1st of June, as the store previously had a

cinema located above the shop. This location will be converted into a recording studio facility, a

rehearsal area and a centre for music lessons.

!

!

!!

Chief Executive Simon Fox said: "Today's announcement about our new sales strategy is

enormously welcome. Our enthusiasm and passion for what we do remain as strong as ever. We

now have a tightly focused and clear strategy for delivering value from the highly complementary

HMV Retail and Live businesses.” He added, “This is how a record company used to be in the

50s. It is a complete rounded business, bringing the music industry back to basics.”

David Joseph, Chairman and CEO of Universal Music UK said: "HMV is an integral part of the

UK music industry and we are delighted that they have decided to give the physical music

market the attention it needs. We are looking forward to see how HMV’s new strategies will

impact the industry in the years ahead.”

== ends ==

!

Notes to editors:

• The UK is the world’s third-largest music market, accounting for 9.2% of global sales in

2009.

• By 2014 the CD market in the UK is expected to still have a value of around £0.3bn.

• In the last year alone, HMV sold 35 million CDs, and one in 3 CDs bought in the UK and

Ireland is bought from HMV. 1 million of those were Adele albums!

• HMV get customers even closer to the artists and to the music, film and games they love

by offering a specialist selection of entertainment content and technology products in all

of HMV’s 273 stores; an online store at hmv.com and a download service at

hmvdigital.com powered by 7digital (50% HMV owned).

About HMV:

HMV (His Master’s Voice) established in 1921, is the UK and Ireland’s leading specialist retailer

of music, filmed entertainment, games and portable digital technology, and an operator of live

music venues and festivals. HMV is the UK’s second-largest live music and ticketing operator,

through its ownership of MAMA group HMV also owns and stages the annual Lovebox, High

Voltage, The Great Escape, Global Gathering, Wilderness and the HMV Next Big Thing festivals.

For more information see: www.hmv.com.

For all press enquires please contact: Charlotte Lyng- Head of Press and & PR (HMV & Fopp) Phone: 0845 603 8576 E-mail: charlotte.lyng@hmv.co.uk

Press)Release:)Product)Recall))"

Press%Notice%%!May%10,%2012%Attention:%Starbucks%recalls%its%whole%bean%coffee%BLONDE'WILLOW%BLENDTM%in%parts%of%the%UK%!SEATTLE,%May%10,%2012,%It#has#come#to#our#attention#that#4,500#bags#of#our#BLONDE'%WILLOW%

BLENDTM%in#the#UK#may#be#infected#by#mould.#It#is#only#a#small#quantity#that#is#infected,#and#the#

bags#that#are#being#recalled#were#sold#in#retail#stores#between#the#25#AprilA#9#May#2012#in#the#

following#counties:#Bristol,#Dorset,#Surrey,#Devon#and#Cornwall.#%

#

There#have#been#no#reported#illnesses#related#to#the#issue.#However,#there#have#been#reported#

cases#where#people#have#experienced#very#bitter#tasting#coffees.#It#is#important#to#highlight#that#

this#type#of#mould#is#NOT#dangerous.#Coffee#beans#are#a#potential#host#for#mould#because#it#is#

grown#in#tropical#climates,#where#there#is#higher#humidity#and#more#rainfall.#Mishandling#of#coffee#

beans#when#drying,#or#heaping#the#coffee#beans,#causes#fermentation#and#eventually#mould.#This#

results#in#bitter#coffee.##

#

We#at#Starbucks#are#voluntary#recalling#BLONDE#WILLOW#BLENDTM,#as#it#does#not#adhere#to#our#

strict#quality#assurances.#Our#coffee#has#always#been,#and#will#always#be,#about#quality.#We#want#

our#customers#that#have#purchased#one#of#our#infected#bags#to#return#them#immediately.##

Product#recall#notices#have#already#been#made#on#our#corporate#website,#our#social#media#

platforms:#Twitter,#Facebook,#YouTube#and#will#also#appear#in#national#and#regional#press#

tomorrow#Wednesday#11#May.#The#notices#explain#why#the#product#is#being#recalled#and#where#to#

return#the#product#for#a#free#refund.##

In#exchange,#as#compensation#for#any#inconvenience#our#customers#has#experienced#with#our#

infected#coffee#bags,#we#wish#to#award#our#customer#with#a#£50#pound#Starbucks#gift#voucher.##

If#you#want#more#information#please,#or#you#think#you#have#bough#an#affected#product,#please#call#

Starbucks#Freephone#0800#756#1567#or#contact#us#through#Twitter#or#Facebook.##

#

==ends==#

About%Starbucks%%

Since#1971,#Starbucks#Coffee#Company#has#been#committed#to#ethically#sourcing#and#roasting#the#highest#quality#arabica%coffee#in#the#world.#Today,#with#stores#around#the#globe,#the#company#is#the#premier#roaster#and#retailer#of#specialty#coffee#in#the#world.#Through#our#unwavering#commitment#to#excellence#and#our#guiding#principles,#we#bring#the#unique#Starbucks%Experience%to#life#for#every#customer#through#every#cup.#To#share#in#the#experience,#please#visit#us#in#our#stores#or#online#at#www.starbucks.com.#

For%press%enquires%please%contact:%%Starbucks#Coffee#Company#Charlotte#Lyng,%%+44%(0)%7658%455%646%press@starbucks.com###Image%attachment:%%%

##%#

Three9page)spread)advertorial)tailored)to)Women’s)Health)Magazine)

TRAIN LIKE AN OLYMPIAN Do you have what it takes?

As an Olympic athlete you demand precision. This

includes precise training, the right equipment,

proper recovery, and a nutrition plan that

meets your specific demands. The tips

featured here with the GB Olympic hope

Jennifer Ennis, might not get you

onto the podium of the Olympic

stadium, but it could help you

achieve your own personal fitness

goals. !

Fitness:!Advertisement!Feature!

>>!

!!

!

!Fitness:!Train!Like!An!Olympian!!

Run yourself better with Adidas’s MiCoach. The monitor turns your iPod & iPhone into a coaching device. It allows you to wirelessly upload your training stats to www.micoach.com to see results, set goals, create training plans and monitor your progress.

1

You want to SET A SPECIFIC GOAL Random training produces random results whereas specific training produces specific results. Winners train with purpose and specificity. Set yourself sensible goals each week, you make it easier to stay on track.

Get MOTIVATION A serious athlete is one with a drive that cannot be deterred; a will to accomplish that does not accept failure. They are committed to perform at the highest level of their potential.

2

Winners' mentality does not just end with racing but extends to many areas of life. It is pride and confidence in utilizing your ability. Have THE RIGHT GEAR Having the right sports equipment is essential to maximising your sports performance.

Adidas has a fantastic product range and will be kitting out the athletes in 25 of the 26 Olympic sports. Their olympic footwear and ‘Adizero’ swimsuit collection are the lightest ever, helping the GB athletes gain vital fractions of seconds. Adidas ‘ClimaCool’

3

technology also helps athletes stay dry and in control.

In the run-up to the Games, Adidas will be opening 100 temporary "AdiZones" - areas that will include free-to-use tennis, football or basketball equipment. Make an individual TRAINING REGIME The more specific your training plan is, the more successful will it be. All fitness programmes should incorporate varied training that consist of endurance, resistance and

flexibility exercises. This will not only make your muscles toned and defined but also extend your ability to become stronger and faster. Learn to EAT SMART Nutrition is critical, eating well and hydrating goes a long way to improve your ability to exercise and train. Making sure that your body remains well hydrated at all times is essential as water will allow you to train for longer and at a higher intensity.

If you exercise on a regular basis, you should start to reassess your eating habits and learn nutritious ways of eating. This could be done through WH Food Diary App. A free app that counts your calories, customises your meals, create new food categories and exercise activities.

You can set specific goals with end dates, and view a range of basic

!!

!

!!

! Summer 2012 ! WOMEN’S HEALTH ! 59!womenshealthmag.co.uk

COMPETITION: Win tickets to the Olympic Games Adidas is giving away tickets to the Opening and Closing Ceremony, and the Athletics 100m and 400m Finals. Simply sign up at www.adidas.co.uk/takethestage to win tickets.

4

graphs to monitor your progress and boost your motivation.

Do not OVER DO IT ‘Over-training’ can be the reason for why you are not nailing your training goals. It can also weaken your body’s immune system and increase the chances of getting an injury.

5

Having rest days is crucial to give your body a chance to recover and to rebuild yourself. When you

return to training you will be bigger, stronger, and faster – and have the renewed motivation to set new

records.

Enter A SPORTS EVENT Signing up for a sports event is often more likely to keep you accountable throughout your training than if you

were relying on your own self-discipline.

6

Although committing to competition can be intimidating, an athlete is anyone who accepts the challenge of developing his or her own true potential. This may mean a podium finish, an age group finish, or a new personal record. !Adidas is proudly kitting the GB Athlets in London Olympic Games 2012. This also include dressing 70, 000 Olympic volunteers, provide the outfits for the pre-games torch relay and create clothing for the athletes to wear in the Olympic Village.

Adidas will sell Olympic-themes and branded clothes through its own stores and third- party retailers such as Tesco and Asda.

"

Press)Release:)Announcing)‘stay)in)touch’)strategy)

Press%Release%%% Cancer'Research'UK'determined'to'tackle'England’s'poor'survival'rate'through'their'new'communication'strategy'‘Stay'in'touch’.'''%Wednesday'10'May'2012'%Cancer'Research'UK'Press'Release'%%Cancer Research UK is taking advantage of social media and developing communication

technology to educate the British public about the benefits of catching cancer symptoms

early. The new communication strategy is called ‘stay in touch’. With the launch of a

‘signs and symptoms’ smartphone app and a strong online presence in various social

media platforms, the charity aims to be a contributing factor to tackle England’s relatively

poor cancer survival rates.

A survey recently undertaken by the Cancer Awareness Measure, discovered that people

put off seeing their doctor because they are worried about what their doctor might find.

Cancer Research UK’s new communication strategy ‘stay in touch’ is designed to

educate the public about all the possible warning signs and symptoms of cancer.

The free ‘signs and symptoms’ app features an interactive anatomical map of cancer

‘hotspots’ and includes video content featuring doctors’ advice and real-life stories about

the benefit of catching symptoms early.

The charity is also creating an online community forum called ‘CancerChat’ and a

Science Update blog in addition to their social media accounts on Twitter, Facebook and

Youtube. With these communication channels Cancer Research UK wishes to create a

social media hub where people can access reliable information about cancer and talk to

others about anything related to the disease.

Dr. Joanna Reynolds, Cancer Research UK’s director of Centres, said:

An early diagnosis is important, as treatment is often simpler and more likely to be

effective. Finding cancer early can make a real difference. We hope that our new ‘stay in

touch’ strategy will help to reverse the poor cancer survival rates in the UK.

Overall cancer incidence rates have risen by 16% in males and 34% in females since the

late 1970s, but the rates have been fairly stable since the late 1990s. The most up-to

date international comparisons shows that England still has worse cancer survival rates

than many countries, including Canada, Australia, Sweden and Norway.

==ends==

Notes'to'editors:''

• There%are%more%than%200%types%of%cancer,%each%with%different%causes,%symptoms%and%treatments.%However,%some%of%the%most%important%signs%and%symptoms%to%look%out%for%are:%%

o An%unusual%lump%or%swelling%anywhere%on%your%body.%o A%sore%that%won’t%heal%after%several%weeks.%o Blood%in%your%urine%o A%cough%or%croaky%voice%that%lasts%longer%than%three%weeks.%%

• Around%309,500%people%in%the%UK%were%diagnosed%with%cancer%in%2010%that%is%around%850%people%every%day.%%

• 1%in%3%people%will%be%affected%by%cancer%in%their%lifetime.%• When%cancer%is%diagnosed%it%is%given%a%particular%‘stage’%to%denote%how%far%it%has%

developed,%grown%or%spread.%Cancer%is%a%progressive%disease,%moving%from%early%to%more%advanced%stages%over%time,%so%the%stage%at%diagnosis%is%related%to%survival.%%

• The%app%is%available%from%the%Android%Market%Place%or%iTunes%store%(both%iPad%and%iPhone).%%

• Cancer%awareness%Measure%is%a%survey%tool%recently%developed%to%monitor%the%public%awareness%about%cancer.%

About'Cancer'Research'UK:''Cancer%Research%UK%is%the%world's%leading%cancer%charity.%Our%aim%is%to%ensure%more%people%survive%cancer%through%supporting%the%work%of%more%than%4,000%researchers,%doctors%and%nurses%throughout%the%UK.%We%run%highTprofile%health%awareness%campaigns%and%provide%clear%information%to%help%the%public%understand%more%about%cancer%and%the%steps%everyone%can%take%to%reduce%their%risk%of%developing%the%disease.%% Media enquiries:

Cancer Research UK press office

Phone: 020 3469 8300

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