2007 Brand Tango Portfolio

S T R A T E G Y B R A N D I N G G R A P H I C D E S I G N A D V E R T I S I N G E N V I R O N M E N T A L D E S I G N I N T E R A C T I V E D E S I G N

Work

Partial Client ListSunbeam®, Sunbeam Hospitality®, Oster®, Mr Coffee®, Great Coffee.com, XM® Satellite Radio, Volvo Aero®, Zodiac®, Spirit Incentives®, Big Cedar Lodge®, Radiology Corporation of America®, Broadcast Arts Group®, Fort Lauderdale Museum of Art, W Atlee, Burpie, WJ Clark and Co., Boyer, 3M, Lowe’s

Brand Tango

Brand Tango is part of a new breed of hybrid advertising and communications agencies

offering a unique entrepreneurial approach for B2B and B2C based clients. Consider

the advantages of a new level of strategic thinking, integrated marketing and

fresh creative solutions that work together to create emotional connections with your

target audience. If you’re ready for a new perspective on winning market share in a

cluttered and competitive world then Brand Tango is the right agency for you.

PORTFOLIOBrand Tango is a consortium of strategy, creative and

marketing professionals with decades of experience

between them. The work you’ll see in this digital portfolio

was created by Brand Tango’s creative print collateral

team. This remarkable shop of 12 people has worked with

a variety of clients across many disciplines and they are

ready to tango for you.

BRANDIDENTITY

Your logo is the cornerstone of your brand. It’s the face that people associate your company. We have created logos for companies large and small. We examine all aspects of your identity and create a mark that helps you stand out. In many cases, our identity work becomes the catalyst for a whole new design language that takes the essence of your brand deep into the hearts and minds of consumers.

Logo DesignTop Row: Howard Group (Real estate), Buyer Product Solutions (Coffee industry consultancy), Fiesta Fresh (Premium chilies, produce), Metafig Corporation (Technology)Bottom Row: Clark Production Services (Packing company), Footways (Herb and spice line), Botanical Body Care (cosmetic for W Atlee, Burpee), Bluefish Concierge (Hospitality)

Logo DesignTop Row: Mainstreet Commerce (Technology), Inspire (Oster), Running Rabbit (Licorice), Arra Gardens (Real estate)Bottom Row: Silly Goose (General stores in Michigan), Timely Reader (Capstone industries), W.J. Clark & Co (Gourmet food company), Woodland Pantry (Gourmet mushrooms)

Grand Incentives Letterhead System

ADDY award winner

ARDY award winner

Laguna Suites Letterhead System

Club Navigo Letterhead System

PRINTPrint Collateral

The collateral we’ve created for our clients has won numerous awards, from ADDY’s to the AIGA. Simply put, our work helps you stand out. We have a unique, contemporary approach to design that we have adapted to suit many different types of companies. We carefully analyze the market and then design materials that put you on the cutting edge. In fact, many of our clients have told us that the work we create is often emulated in their industries in an attempt to keep up. You know what they say about imitation... and yes, we are flattered.

Sunterra Referral ProgramWe designed, wrote and produced this package which consists of an outer package, poly CD holder and 24 page brochure all within three businessweeks. The client had an extremely tight launch date and was extremely pleased with the professional results.

ADDY award winner

ARDY award winner

Trial Membership ProgramThis piece was designed to be a generic lease option. It had to be highly flexible so pockets were created so that travel components could easily beswapped out. The outer packaging is done in a sea glass blue poly with plastic snap closure.

ADDY award winner

ARDY award winner

ADDY award winner

ARDY award winner

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Vacation Rewards Gift CardA plastic card gives credibility to the mini-vacation gift. The outer carrier make the piece more substantial.

ADDY award winner

ARDY award winner

ADDY award winner

ARDY award winner


Club Navigo – ExplorerAn exit program for Island One Resorts’ Club Navigo.

ADDY award winner

ARDY award winner

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VTT Capabilites BrochureA corporate brochure for a call center.

ADDY award winner

ARDY award winner

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Gift of Joy Referral PieceThis direct mail piece encouraged Vacation Club owners to give “the gift of joy,” a complimentary mini-vacation to visit the resort.

ADDY award winner

ARDY award winner

ADDY award winner

ARDY award winner


Sunset Group Corporate Capabilities BrochureThis spiral bound brochure abounds with color and Mexican visual cues. Miniature bound-in brochures highlight the company’s property portfolio andcorporate officers. The smaller brochures can be removed and used individually if needed.

Big Cedar Wilderness Club Owner’s KitLeather and antiqued linen help to create the rustic elegance found throughout this 100 page owner’s guide. Rustic imagery and earthy colors create a warm yet masculine feel.

From the personal portfolio of James Kluetz – Creative Director

Big Cedar Wilderness ClubBig Cedar Wilderness Club™ is a beautiful luxury resort located in the Ozark Mountains. Rustic elegance defines it’s look and feel.Leather, wildlife drawings and a muted color palette is infused with contemporary layout to achieve a luxury feel that’s appropriate for today’s adventure traveler.


Bluegreen Annual ReportEntitled “the changing face of business”, this award-winning annual report features a spinning wheel and window that reveals icons that become the table of contents. Foil stamping, die cuts and blind embossing complete the elegant look of this piece.


Levitt and Sons Capabilities BrochureLevitt and Sons homebuilders has enjoyed a legacy that spans decades. That story is embodied in this capabilities brochure.


LeisurePathGo where the wind takes you. This tagline and the design and packaging for this successful travel club was the brain child of our Creative Director.


LeisurePathInside Spread of the LeisurePath travel club member binder.



Vacation SamplerA colorful brochure that lets people interested in purchasing timeshare “try it” before they buy it.



Sampler Plus PackagingAn expanded vacation club that was a partnership between Bluegreen Corporation and several travel industry leaders.




Ft. Lauderdale Museum of Art - Newsletter Tutankhamun and the Golden Age of the Pharaohs.

ADDY award winner

ARDY award winner



Ft. Lauderdale Museum of Art - King Tut Gala Invite Tutankhamun and the Golden Age of the Pharaohs gala invitation

ADDY award winner

ARDY award winner


Coast to Coast Grand GetawaysContains membership guide for members of the Coast to Coast Grand Getaways travel club

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ADDY award winner

ARDY award winner


XM2go Accessory PackagingXM Satellite Radio accessory packaging.


American Favorites Coffee BagsFull line of American Favorites illustrated coffee packaging.

ADDY award winner

ARDY award winner


Jarden/Margaritaville Cooperative PackagingThis package communicates life in Margaritaville. Themeing includes naming of product (Frozen Concoction Maker), logo mark, photography, descriptive copy and loose hand drawn illustrations to achieve the desired effect.


INTERACTIVEInteractive Design

We’ve designed some great web sites on the very branding platform we’ve helped to develop for our clients. Speaking with the same voice and making that voice exciting and fresh is what we do. Beyond that, we’re always working with our clients to identify ways to generate leads and new business using a variety of media from radio to multi-media sales tools. Combined with a cohesive print platform, this new media becomes a powerful and cost-effective business generator.


American Favorites Great Coffee Website


MVI Marketing’s Minivacations Website

Coast to Coast Grand Getaways Website

ADDY award winner

ARDY award winner

Pacific Monarch - Monarch Grand Vacations Owner Website

Pacific Monarch Resorts Rental Website

All In One Vacations MiniVac Website

E. H. McMullen & Associates Website

ADDY award winner

ARDY award winner

Pacific Monarch Resorts - American Airlines Microsite

TangoBrand Tango’s web based Marketing System for Contact Management, Lead Management, Campaign Management and Email Campaign Management.

2007 Brand Tango Portfolio

Design

Transcript of 2007 Brand Tango Portfolio