Brand Mgt Draft Slide

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    BRAND EVOLUTION

    QUIMRA

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    BRAND NAME

    QUBEEis a brand name o A!"ere #ire$essBroadband Ban"$ades% Limi&ed 'A#BBL()

    From s&ar&in" da&e'July 02, 2008), A#BBL *ro+i

    #iMA, broadband in&erne& and o&%ers re$a&ed se!nder &%e brand name o QUBEE)

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    EVOLUTION OF THE LO.O OF QUBEE

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    EVOLUTION OF SLO.AN OF QUBEE

    2008- Join in

    2010 Experience to believe

    2011 Play to discover

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    #ALMAHBUBA HA

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    WAL!" #$A"%

    #rand "a&e' WAL!"Lo(o and y&bol'

    From &%e bir&% o &%e #a$&on i&s $o"o %as &2o ma3or -%an"es

    I$$!s&ra&ion or s%o2in" se+era$ -%an"es in &%e $o"o o #a$&o

    https://www.google.com.bd/imgres?imgurl=http://www.amadershomoys.com/newsite/wp-content/uploads/2015/11/WALTON-LOGO.jpg&imgrefurl=http://www.amadershomoys.com/newsite/2015/11/11/438392.htm&h=1461&w=3000&tbnid=HTDNgnmdTKPkjM:&docid=KCEh0azcq1QPeM&ei=xN6IVu2_KcX7aNyerbAF&tbm=isch&ved=0ahUKEwjtsbLJn43KAhXFPRoKHVxPC1YQMwhmKEEwQQhttps://www.google.com.bd/imgres?imgurl=http://www.risingbd.com/assets/2015October/Walton-Zimbabwe1446296849.jpg&imgrefurl=http://www.risingbd.com/english/walton-becomes-official-team-sponsor-of-zimbabwe/29068&h=459&w=780&tbnid=cX0HdqcPxhQWEM:&docid=o6RGcWhLfUHx3M&ei=xN6IVu2_KcX7aNyerbAF&tbm=isch&ved=0ahUKEwjtsbLJn43KAhXFPRoKHVxPC1YQMwhEKB8wHwhttps://www.google.com.bd/imgres?imgurl=http://www.risingbd.com/assets/2015June/Walton1435578469.jpg&imgrefurl=http://www.risingbd.com/english/category.php?newtype=23&h=459&w=780&tbnid=f2IE-0zhKbMfyM:&docid=G_eJBQjV5y98CM&ei=xN6IVu2_KcX7aNyerbAF&tbm=isch&ved=0ahUKEwjtsbLJn43KAhXFPRoKHVxPC1YQMwhKKCUwJQhttps://www.google.com.bd/imgres?imgurl=http://www.risingbd.com/assets/2015May/Walton-BSJC1431773838.jpg&imgrefurl=http://www.risingbd.com/english/Walton-BSJC-Media-Cup-Cricket-starts-on-May-19/24863&h=459&w=780&tbnid=S18hcN22z9h5QM:&docid=jS-yRefmZ4q-BM&ei=xN6IVu2_KcX7aNyerbAF&tbm=isch&ved=0ahUKEwjtsbLJn43KAhXFPRoKHVxPC1YQMwgsKBEwEQhttps://www.google.com.bd/imgres?imgurl=http://www.risingbd.com/assets/2015March/Walton-Riyad-1427809168.jpg&imgrefurl=http://www.risingbd.com/english/Mahmudullah_to_lead_Walton_Central_Zone/23656&h=459&w=780&tbnid=RTvEO7J3XJdu4M:&docid=R3qUMYPCiKrZIM&ei=xN6IVu2_KcX7aNyerbAF&tbm=isch&ved=0ahUKEwjtsbLJn43KAhXFPRoKHVxPC1YQMwhkKD8wPwhttps://www.google.com.bd/imgres?imgurl=http://www.mobiledokan.com/wp-content/uploads/2015/02/walton-brand-logo-compressed.jpg&imgrefurl=http://www.mobiledokan.com/walton-stores-bangladesh/&h=70&w=170&tbnid=3dGFDMiKOVKoBM:&docid=Cq2bCadneRhO2M&ei=xN6IVu2_KcX7aNyerbAF&tbm=isch&ved=0ahUKEwjtsbLJn43KAhXFPRoKHVxPC1YQMwg8KBcwFwhttps://www.google.com.bd/imgres?imgurl=http://bdchessfed.org/wp-content/uploads/2015/01/Chess-Logo-2015.jpg&imgrefurl=http://bdchessfed.org/?page_id=525&h=410&w=750&tbnid=_Ivpr0fugtHRGM:&docid=_Hs_eW6nG5-3OM&ei=xN6IVu2_KcX7aNyerbAF&tbm=isch&ved=0ahUKEwjtsbLJn43KAhXFPRoKHVxPC1YQMwhLKCYwJghttps://www.google.com.bd/imgres?imgurl=http://www.risingbd.com/assets/2014November/DPDCL-1415631748.jpg&imgrefurl=http://www.risingbd.com/english/Walton_sponsors_Dhaka_Premier_Division_Cricket_League/19333&h=255&w=400&tbnid=9_BctdSle2AFgM:&docid=cl1BytcHQK6lPM&ei=xN6IVu2_KcX7aNyerbAF&tbm=isch&ved=0ahUKEwjtsbLJn43KAhXFPRoKHVxPC1YQMwgqKA8wDwhttps://www.google.com.bd/imgres?imgurl=http://www.buet.ac.bd/icme/Walton%20Logo.png&imgrefurl=http://www.buet.ac.bd/icme/icme2013.html&h=373&w=1340&tbnid=0qiQ3KReMvbV3M:&docid=cakOHJ9gvLldbM&ei=xN6IVu2_KcX7aNyerbAF&tbm=isch&ved=0ahUKEwjtsbLJn43KAhXFPRoKHVxPC1YQMwgtKBIwEghttps://www.google.com.bd/imgres?imgurl=http://www.dhakatribune.com/sites/default/files/article/thumb/2013/11/28/federation-cup-2013-logo-final.jpg&imgrefurl=http://www.dhakatribune.com/football/2013/nov/28/fed-cup-quarters-bodily-shifted&h=979&w=1740&tbnid=JjhocpD8DanSHM:&docid=Xm7fesVqIkdnOM&ei=xN6IVu2_KcX7aNyerbAF&tbm=isch&ved=0ahUKEwjtsbLJn43KAhXFPRoKHVxPC1YQMwhiKD0wPQhttps://www.google.com.bd/imgres?imgurl=http://www.risingbd.com/assets/2013September/Walton%20Refrigerator%20DPL-1320130909232205.jpg&imgrefurl=http://www.risingbd.com/english/Walton_Refrigerator_DPL_begins/6479&h=255&w=400&tbnid=hgJ9Xxjlo2RB3M:&docid=pcjYuKjUnCJIhM&ei=xN6IVu2_KcX7aNyerbAF&tbm=isch&ved=0ahUKEwjtsbLJn43KAhXFPRoKHVxPC1YQMwgiKAcwBwhttps://www.google.com.bd/imgres?imgurl=http://4.bp.blogspot.com/-5OUYcUDAKLI/TrIX1vvB54I/AAAAAAAAAVU/6tyZyyyqYpk/s320/2011-11-02-13-43-38-Walton-Test-Series-Logo_New.jpg&imgrefurl=http://newsbz24.blogspot.com/2011_10_30_archive.html&h=179&w=280&tbnid=vYjQbWrFbmRoRM:&docid=DSg60_Vbz2IMwM&ei=K96IVuXXGceya-jzhYgE&tbm=isch&ved=0ahUKEwilmaiAn43KAhVH2RoKHeh5AUEQMwh1KFAwUAhttps://www.google.com.bd/imgres?imgurl=https://upload.wikimedia.org/wikipedia/en/thumb/9/96/Walton_logo.png/200px-Walton_logo.png&imgrefurl=https://en.wikipedia.org/wiki/Walton_(motorcycle)&h=42&w=200&tbnid=QLpjSFdFKdpcbM:&docid=-JPOgMHHjhB4xM&ei=xN6IVu2_KcX7aNyerbAF&tbm=isch&ved=0ahUKEwjtsbLJn43KAhXFPRoKHVxPC1YQMwguKBMwEwhttps://www.google.com.bd/imgres?imgurl=http://www.mobiledokan.com/wp-content/uploads/2015/02/walton-brand-logo-compressed.jpg&imgrefurl=http://www.mobiledokan.com/walton-stores-bangladesh/&h=70&w=170&tbnid=3dGFDMiKOVKoBM:&docid=Cq2bCadneRhO2M&ei=K96IVuXXGceya-jzhYgE&tbm=isch&ved=0ahUKEwilmaiAn43KAhVH2RoKHeh5AUEQMwg8KBcwFw

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    WAL!"#$A"%

    https://www.google.com.bd/imgres?imgurl=http://www.mobiledokan.com/wp-content/uploads/2015/02/walton-brand-logo-compressed.jpg&imgrefurl=http://www.mobiledokan.com/walton-stores-bangladesh/&h=70&w=170&tbnid=3dGFDMiKOVKoBM:&docid=Cq2bCadneRhO2M&ei=xN6IVu2_KcX7aNyerbAF&tbm=isch&ved=0ahUKEwjtsbLJn43KAhXFPRoKHVxPC1YQMwg8KBcwFwhttps://www.google.com.bd/imgres?imgurl=http://www.buet.ac.bd/icme/Walton%20Logo.png&imgrefurl=http://www.buet.ac.bd/icme/icme2013.html&h=373&w=1340&tbnid=0qiQ3KReMvbV3M:&docid=cakOHJ9gvLldbM&ei=xN6IVu2_KcX7aNyerbAF&tbm=isch&ved=0ahUKEwjtsbLJn43KAhXFPRoKHVxPC1YQMwgtKBIwEghttps://www.google.com.bd/imgres?imgurl=http://bdchessfed.org/wp-content/uploads/2015/01/Chess-Logo-2015.jpg&imgrefurl=http://bdchessfed.org/?page_id=525&h=410&w=750&tbnid=_Ivpr0fugtHRGM:&docid=_Hs_eW6nG5-3OM&ei=xN6IVu2_KcX7aNyerbAF&tbm=isch&ved=0ahUKEwjtsbLJn43KAhXFPRoKHVxPC1YQMwhLKCYwJghttps://www.google.com.bd/imgres?imgurl=http://www.risingbd.com/assets/2013September/Walton%20Refrigerator%20DPL-1320130909232205.jpg&imgrefurl=http://www.risingbd.com/english/Walton_Refrigerator_DPL_begins/6479&h=255&w=400&tbnid=hgJ9Xxjlo2RB3M:&docid=pcjYuKjUnCJIhM&ei=xN6IVu2_KcX7aNyerbAF&tbm=isch&ved=0ahUKEwjtsbLJn43KAhXFPRoKHVxPC1YQMwgiKAcwBwhttps://www.google.com.bd/imgres?imgurl=http://www.mobiledokan.com/wp-content/uploads/2015/02/walton-brand-logo-compressed.jpg&imgrefurl=http://www.mobiledokan.com/walton-stores-bangladesh/&h=70&w=170&tbnid=3dGFDMiKOVKoBM:&docid=Cq2bCadneRhO2M&ei=K96IVuXXGceya-jzhYgE&tbm=isch&ved=0ahUKEwilmaiAn43KAhVH2RoKHeh5AUEQMwg8KBcwFwhttps://www.google.com.bd/imgres?imgurl=https://upload.wikimedia.org/wikipedia/en/thumb/9/96/Walton_logo.png/200px-Walton_logo.png&imgrefurl=https://en.wikipedia.org/wiki/Walton_(motorcycle)&h=42&w=200&tbnid=QLpjSFdFKdpcbM:&docid=-JPOgMHHjhB4xM&ei=xN6IVu2_KcX7aNyerbAF&tbm=isch&ved=0ahUKEwjtsbLJn43KAhXFPRoKHVxPC1YQMwguKBMwEwhttps://www.google.com.bd/imgres?imgurl=http://www.risingbd.com/assets/2015October/Walton-Zimbabwe1446296849.jpg&imgrefurl=http://www.risingbd.com/english/walton-becomes-official-team-sponsor-of-zimbabwe/29068&h=459&w=780&tbnid=cX0HdqcPxhQWEM:&docid=o6RGcWhLfUHx3M&ei=xN6IVu2_KcX7aNyerbAF&tbm=isch&ved=0ahUKEwjtsbLJn43KAhXFPRoKHVxPC1YQMwhEKB8wHwhttps://www.google.com.bd/imgres?imgurl=http://www.risingbd.com/assets/2015March/Walton-Riyad-1427809168.jpg&imgrefurl=http://www.risingbd.com/english/Mahmudullah_to_lead_Walton_Central_Zone/23656&h=459&w=780&tbnid=RTvEO7J3XJdu4M:&docid=R3qUMYPCiKrZIM&ei=xN6IVu2_KcX7aNyerbAF&tbm=isch&ved=0ahUKEwjtsbLJn43KAhXFPRoKHVxPC1YQMwhkKD8wPwhttps://www.google.com.bd/imgres?imgurl=http://www.risingbd.com/assets/2015May/Walton-BSJC1431773838.jpg&imgrefurl=http://www.risingbd.com/english/Walton-BSJC-Media-Cup-Cricket-starts-on-May-19/24863&h=459&w=780&tbnid=S18hcN22z9h5QM:&docid=jS-yRefmZ4q-BM&ei=xN6IVu2_KcX7aNyerbAF&tbm=isch&ved=0ahUKEwjtsbLJn43KAhXFPRoKHVxPC1YQMwgsKBEwEQhttps://www.google.com.bd/imgres?imgurl=http://4.bp.blogspot.com/-5OUYcUDAKLI/TrIX1vvB54I/AAAAAAAAAVU/6tyZyyyqYpk/s320/2011-11-02-13-43-38-Walton-Test-Series-Logo_New.jpg&imgrefurl=http://newsbz24.blogspot.com/2011_10_30_archive.html&h=179&w=280&tbnid=vYjQbWrFbmRoRM:&docid=DSg60_Vbz2IMwM&ei=K96IVuXXGceya-jzhYgE&tbm=isch&ved=0ahUKEwilmaiAn43KAhVH2RoKHeh5AUEQMwh1KFAwUAhttps://www.google.com.bd/imgres?imgurl=http://www.dhakatribune.com/sites/default/files/article/thumb/2013/11/28/federation-cup-2013-logo-final.jpg&imgrefurl=http://www.dhakatribune.com/football/2013/nov/28/fed-cup-quarters-bodily-shifted&h=979&w=1740&tbnid=JjhocpD8DanSHM:&docid=Xm7fesVqIkdnOM&ei=xN6IVu2_KcX7aNyerbAF&tbm=isch&ved=0ahUKEwjtsbLJn43KAhXFPRoKHVxPC1YQMwhiKD0wPQ

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    WAL!" #$A"%

    https://www.google.com.bd/imgres?imgurl=http://www.risingbd.com/assets/2015May/Walton-BSJC1431773838.jpg&imgrefurl=http://www.risingbd.com/english/Walton-BSJC-Media-Cup-Cricket-starts-on-May-19/24863&h=459&w=780&tbnid=S18hcN22z9h5QM:&docid=jS-yRefmZ4q-BM&ei=xN6IVu2_KcX7aNyerbAF&tbm=isch&ved=0ahUKEwjtsbLJn43KAhXFPRoKHVxPC1YQMwgsKBEwEQhttps://www.google.com.bd/imgres?imgurl=http://4.bp.blogspot.com/-5OUYcUDAKLI/TrIX1vvB54I/AAAAAAAAAVU/6tyZyyyqYpk/s320/2011-11-02-13-43-38-Walton-Test-Series-Logo_New.jpg&imgrefurl=http://newsbz24.blogspot.com/2011_10_30_archive.html&h=179&w=280&tbnid=vYjQbWrFbmRoRM:&docid=DSg60_Vbz2IMwM&ei=K96IVuXXGceya-jzhYgE&tbm=isch&ved=0ahUKEwilmaiAn43KAhVH2RoKHeh5AUEQMwh1KFAwUAhttps://www.google.com.bd/imgres?imgurl=http://www.dhakatribune.com/sites/default/files/article/thumb/2013/11/28/federation-cup-2013-logo-final.jpg&imgrefurl=http://www.dhakatribune.com/football/2013/nov/28/fed-cup-quarters-bodily-shifted&h=979&w=1740&tbnid=JjhocpD8DanSHM:&docid=Xm7fesVqIkdnOM&ei=xN6IVu2_KcX7aNyerbAF&tbm=isch&ved=0ahUKEwjtsbLJn43KAhXFPRoKHVxPC1YQMwhiKD0wPQhttps://www.google.com.bd/imgres?imgurl=http://www.familyneeds.net/images/products/walton-refrigerator-w2d-2b0.jpg&imgrefurl=http://www.familyneeds.net/page/reviews/&h=400&w=400&tbnid=1xFVmBxu88VsIM:&docid=hk2EG6etE9a3LM&ei=S9uIVoLzGcm7afOQqIAE&tbm=isch&ved=0ahUKEwjCxK6hnI3KAhXJXRoKHXMICkAQMwgjKAgwCAhttp://www.waltonbd.com/index.php?route=product/category&path=25_219https://www.google.com.bd/imgres?imgurl=http://www.familyneeds.net/images/media/walton-home-kitchen.jpg&imgrefurl=http://www.familyneeds.net/page/news/&h=600&w=600&tbnid=WvkIrgUF95WhxM:&docid=0jz2rEQelhP3nM&ei=K96IVuXXGceya-jzhYgE&tbm=isch&ved=0ahUKEwilmaiAn43KAhVH2RoKHeh5AUEQMwh2KFEwUQhttp://www.waltonbd.com/index.php?route=product/category&path=25_217

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    I.SAN

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    I.LOO I/E /REAM

    FROM 647 I.LOO IS THE S1NON1M FOQUALIT1 I/E /REAM FOR ALL 8EO8LE

    THIS /OUNTR1)

    #ITH OVER 99 /USTOMER 8REFERRFLAVORS7 FORMS AND SHA8ES I.LOO

    THE LEADER IN 8ROVIDIN. SU8ERIOUNMAT/HED TASTE AND MOUTH FEEL

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    *+L!! *E-$EA L!+!

    I"$oo !ses one s*e-i- $o"o o &%eir brand sin-e 64)

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    *+L!! *E-$EA L!+A"

    From 647 I"$oo %as !sed s$o"an ;A .orld o/ (reat taste

    I& a$so re$a&es &o &%e de$i"%&!$ e

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    *+L!! *E-$EA PAA+*"+

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    /ONTINUED))

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    *+L!! *E $EA 3A$AE$

    I.LOO I/E /REAM DOES NOT HAVEAN1 RENO#NED BRAND AMBASSADOROVER THE 1EAR TO RE8RESENT THE8RODU/TS)

    #ITH NE# FLAVOR AND /ONTENT7

    I.LOO TRIES TO MA0E A.REEMENT#ITH NE# AMBASSADOR TORE8RESENT THEIR BRAND)

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    BRAND EVOLUTION/O/A /OLA BR

    /FA

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    BRAND NAME

    /o-a>/o$a 2i$$ -e$ebra&e i&s 9&%anni+ersar? on Ma? C96)

    #i&% a %is&or? &%a& s*ans more &%an a -en&!r? &%

    man? -%an"es %a**ened in /o-a>/o$ab!& no& i&sbrand name)

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    LO.O

    From &%e bir&% o &%e /o-a>/o$ai&s $o"o been -%aC &imes)

    T%e o$$o2in" ima"e is &%e i$$!s&ra&ion o &%e e+o$

    o &%e $o"o o /o-a>/o$a

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    EVOLUTION OF THE LO.O OF /O/A>/O

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    EVOLUTION OF SLO.AN OF /O/A>/OLA

    1884 - %rin5 oca-ola1607 - %elicious and $e/resin(1609 - oca-ola $evives and ustains1604 - e +reat "ational e&perance#evera(e161: - ree illion a %ay1622 - irst no.s "o eason162; - Enriend irst Ever 316;6 - irst As5s "otin( ore16;6 - Woever =ou Are, Watever =Werever =ou ay #e, Wen =ou $e/res&ent in5 o/ *ce old oca-1672 - e !nly in( Li5e oca-olaoca-ola *tsel/1678 - Were ere?s o5e ere?s3ospitality1676 - Alon( te 3i(.ay to Any.e1692 - Wat =ou Want is a o5e

    1694 - oca-ola a5es +ood in#etter169: - i(n o/ +ood aste1698 - e old, risp aste o/ o5e1696 - #e $eally $e/resed164; - in(s +o #etter .it o5e1646 - *t?s te $eal in(

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    EVOLUTION OF SLO.AN OF /O/A>/OLA

    16:1 - *?d Li5e to #uy te World a o5e@part o/ te *t?s te $eal in( ca&pai(n)16:9 - Loo5 Bp A&erica16:4 - o5e Adds Li/e16:6 - 3ave a o5e and a &ile1682 - o5e *s *tC1689 - We?ve +ot a aste /or =ou @/or botoca-ola D oca-ola classic)1689 - A&erica?s $eal oice @/or bot

    oca-ola D oca-ola classic)1684 - $ed, Wite D =ou @/or oca-olaclassic)1684 - atc te Wave @/or oca-ola)168: - Wen oca-ola is a Part o/ =ourLi/e, =ou an?t #eat te >eelin(

    1688 - =ou an?t #eat te >eelin1686 - !cial o/t %rin5 o/ u&1660 - =ou an?t #eat te $eal 166; - Al.ays oca-ola2000 - oca-ola En

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    EVOLUTION OF 8A/0A.IN. OF /O/A>/O'/O/A>/OLA/ONTOUR BOTTLE(

    /o-a>/o$a ne+er *a&en&ed i&s s?r!* orm!$a)

    Ins&ead &%e? *a&en&ed i&s bo&&$e)

    /o-a>/o$as -on&o!r bo&&$e 2as desi"ned in 2a? &

    an?one -an iden&i? i& e+en in a dar room) T%e o$$o2in" ima"e is &%e i$$!s&ra&ion o &%e e+o$

    o &%e /o-a>/o$a -on&o!r bo&&$e)

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    EVOLUTION OF 8A/0A.IN. OF /O/A>/O'/O/A>/OLA/ONTOUR BOTTLE(


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Bringing Your Brand Marketing To Life In 1 Slide

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Self Mgt & Time Mgt

Global Marketing - UPJocw.upj.ac.id/files/Slide-MGT-314-Slide-10.pdf ·  · 2017-08-08Learning Objectives • Brand and product concepts • Local, ... •Increased marketing communication

Global Marketing - UPJocw.upj.ac.id/files/Slide-MGT-314-Slide-10.pdf ·  · 2017-08-08Learning Objectives • Brand and product concepts • Local, ... •Increased marketing communication

MGT MGT MGT MGT MGT - Search GeologyOntario · 2017-01-16 · MGT MGT MGT MGT MGT ASSESSMENT REPORT ... on behalf of PRODIGY GOLD INC. VANCOUVER, BRITISH COLUMBIA Matrix GeoTechnologies

MGT MGT MGT MGT MGT - Search GeologyOntario · 2017-01-16 · MGT MGT MGT MGT MGT ASSESSMENT REPORT ... on behalf of PRODIGY GOLD INC. VANCOUVER, BRITISH COLUMBIA Matrix GeoTechnologies

BRand building Mgt process.ppt

BRand building Mgt process.ppt

Building Flex Dashboards with WebFOCUS Enable Copyright 2008, Information Builders. Slide 1 Yoshiko Akai Strategic Product Mgt.

Building Flex Dashboards with WebFOCUS Enable Copyright 2008, Information Builders. Slide 1 Yoshiko Akai Strategic Product Mgt.

Brand new you slide share pdf

Brand new you slide share pdf

Part 4 - Products Chpt 10 - Product Mgmt Slide 1 Branding Brand Name Co-branding Trademarks National brand / Private brand / generic brand Brand Recognition.

Part 4 - Products Chpt 10 - Product Mgmt Slide 1 Branding Brand Name Co-branding Trademarks National brand / Private brand / generic brand Brand Recognition.