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Brand Marketing Strategies

Dave

Publishing

Agate Studio

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Why Brand Building Is Important?

• A positive brand image will give consumers, and other interested stakeholders, confidence about the full range of products and activities associated with a particular company.

• Products have life cycles but Brands outlive products.

• Brands convey a uniform quality, credibility and experience.

• Brands are valuable. Many companies put the value of their brand on their balance sheet.

• Building brands builds incredible value for companies and corporations.

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AND THE STRATEGIES ARE…

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Build A Strong Brand In This Digital Era

We need to be outstanding

BUT HOW?

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AND THE ANSWER IS…

There is no exact answer!

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To build a strong brand, we have to understand:

1. Brand positioning

2. Consumer behavior

3. Media Communication

4. Brand Experience

Call me Mr. SotoyFortunately…

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1. Brand Positioning

Brand Positioning is how a product is perceived in mind of consumer in relation to competitor’s brand in the market

Example:

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2. Consumer BehaviorConsumer Insight

Brand Loyalty

What kind of Brand Experience that fit them?

Repeat BuyingHappy Consumer

(Heart Share: #1 Brand’s Defender, more resistance, Brand Ambassador)*Kata Ko Budiman

Brand Experience

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3. Media Communication

3 keys to create a good brand-communication:1. Understand the character of the media user2. Understand the media communication3. Find the right message

Good Message

Fragmented

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4. Brand Experience

“A product without good brand experience is just an ordinary product” - Jim Joseph

TOTALITY TONALITY

Completeness&

Consistency

• Brand Personality• Build emotional

connection

A brand experience is a brand’s action perceived by a person.

We can build a good brand experience when we make a balance combination between:

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BONUS TIPS

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Maximize The Social Media To Create Brand Awareness

Social media help you to build brand awareness more easily:

“Can anyone tell me if its going to suckas much as reviews suggest?”

1. Engage your customer and do something to make them remember your brand.

2. Find the right moment

56million view

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How To Minimalize Your Risk When You Build An International Brand

1. Understand local customer behavior

2. Understand the brand’s name in local language

Thank You!