Brand Identity Guidelines9.14.2016

Make A Difference Day Visual Identity Guidelines 1

Contents

Logo Philosophy .......................................................2

Stacked Outline Logo ............................................3

Stacked Solid Logo .................................................4

Stacked Solid Logo Reversed ..........................5

Horizontal Outline Logo ........................................6

Horizontal Solid Logo .............................................7

Color Palette ...............................................................8

Tagline ............................................................................9

Clearspace ................................................................10

Logo Don’ts ................................................................. 11

Consider these guidelines a tool to help you make the right choices when creating communications—what to do and what not to do with the logo, colors, typography and other visual elements. Please use these guidelines as a reference and reminder as you work. With consistent, proper use, the logo will become the recognizable embodiment of Make A Difference Day.

As future decisions are made about brand usage, these guidelines will evolve and periodical updates will be made. Please be sure to access the latest version of this document.

Make A Difference Day Visual Identity Guidelines 2

Logo Philosophy

The values of Make A Difference Day — compassion, community involvement and the desire to help others — all start with the generosity of one’s heart. The square shape represents the TEGNA brand interlocking with a heart illustrating humanity and commitment to the communities we serve. These values are at the center of everything we do.

Use of the tagline — “Made possible by you and the people of TEGNA” — is encouraged not only to build awareness of TEGNA and our core values, but as acknowledgment that Make A Difference Day wouldn’t be possible without thousands of caring, compassionate volunteers like you.

Make A Difference Day Visual Identity Guidelines 3

Stacked Logo Outline

The words “Make A Difference Day” and the tagline must always appear in solid black or white. The icon can be reproduced in any of the TEGNA brand colors when used on a white background. See page 8 for correct color usage.

The tagline may be enlarged to enhance readability, but should not extend beyond the width of the logotype.

Logos are provided in the preferred colors — pink, blue and white. The remaining approved colors can be found in the swatches panel of the eps files.

Make A Difference Day Visual Identity Guidelines 4

Stacked Solid Logo

The words “Make A Difference Day” and the tagline should always appear in solid black or white. The square can be reproduced in any of the TEGNA brand colors, but the heart icon must be white. See page 8 for correct color usage.

The tagline may be enlarged to enhance readability, but should not extend beyond the width of the logotype.

Logos are provided in the preferred colors — pink, blue and white. The remaining approved colors can be found in the swatches panel of the eps files.

Make A Difference Day Visual Identity Guidelines 5

Stacked Solid Logo Reversed

Made possible by you and the people of

Made possible by you and the people of

Made possible by you and the people of

Made possible by you and the people of

Made possible by you and the people of

Made possible by you and the people of

When the logo is reversed on a photo or video, the heart icon may appear in any of the TEGNA brand colors or removed to reveal the image beneath.

The tagline may be enlarged to enhance readability, but should not extend beyond the width of the logotype.

Make A Difference Day Visual Identity Guidelines 6

Horizontal Logo Outline

The words “Make A Difference Day” and the tagline must always appear in solid black or white. The icon can be reproduced in any of the TEGNA brand colors when used on a white background. See page 8 for correct color usage.

Make A Difference Day Visual Identity Guidelines 7

Horizontal Logo Solid

The words “Make A Difference Day” and the tagline must always appear in solid black or white. The square can be reproduced in any of the TEGNA brand colors when used on a white background. The heart icon must be white. See page 8 for correct color usage.

Make A Difference Day Visual Identity Guidelines 8

Color Palette

TEGNA Green

PMS 2247 C+U

CMYK 54/0/45/0

RGB 116/191/154

HEX 74BF9A

TEGNA Orange

PMS 7416 C+U

CMYK 0/69/77/0

RGB 242/115/73

HEX F27349

TEGNA Blue

PMS 639 C+U

CMYK 100/17/14/0

RGB 0/126/172

HEX 007EAC

TEGNA Pink

PMS 2062 C+U

CMYK 21/84/5/0

RGB 197/69/129

HEX C54581

The color Palette consists of the TEGNA brand colors. Use only one color plus black or white.

The words “Make A Difference Day” and the tagline should always appear in black or white.

The heart icon can appear in any of the TEGNA brand colors.

Make A Difference Day Visual Identity Guidelines

Tagline

Use of the tagline is encouraged to acknowledge the thousands of volunteers who dedicate their time and efforts to improve the lives of others on Make A Difference Day.

Depending on the size of the logo, the tagline may be enlarged to enhance readability, but should not extend beyond the width of the logotype. The tagline should be removed if the logo is reduced to a size that hinders the legibility of the tagline.

9

Ideal width of tagline for large applications

Remove the tagline on small applications if it

will hinder legibility

Maximum width of tagline for small applications

Sample lockups:

Make A Difference Day Visual Identity Guidelines 10

Clearspace

Maintain a clear space equal to the height of the letter “M” to keep the logo free of competing text, images and graphics.

The unit of measurement for clearspace is consistent for all the versions and colors of our logo.

Clearspace is defined as the area around a logo that excludes other graphics and typography. These clearspace requirements preserve the integrity and legibility of the logo by making sure it’s not overcrowded in a layout.

Make A Difference Day Visual Identity Guidelines 11

Logo Don’ts

Don’t use colors outside our color palette. See page 8 for correct color usage.

Don’t rotate or alter any part of the logo.

Don’t use more than one color even if they are both from our color palette.

Don’t attempt to recreate the logo.