BRAND CONNOTATIONS

What do YOU think of when you hear, “little black

dress”?

FASHION

CLASSICSEXY

WOMEN

STYLISH

VOGUECOCO CHANEL

AUDREY HEPBUR

N

RED CARPET

VERSATILE

NIGHTLIFE

FLATTERING

GO-TO

AFFORDABLE

TRUSTY

Like their namesake, the iconic little black dress, these wines are

versatile, trustworthy, reliable and perfect for any occasion.

Perfect for Everyday:• Premium Domestic Category• Soft, fruit-forward style• Great food pairing optionsLadies Choice Events:• Girls’ Night• Book Clubs• Parties• Gifts • Celebratory

TARGET DEMOGRAPHICS

Utilize the power of the timeless, classic icon, the “Little Black Dress” to drive the

strongest selling female targeted wine in the marketplace

CONSUMER VISION

WINEMAKER

Little Black Dress Wines are crafted with a “feminine touch”, in

a fruit-forward style with the female palate in mind:

MADE BY A WOMAN, FOR WOMEN.

ZIDANELIA “Z” ARCIDIACONO• Millennial-aged, female winemaker• Texas born, raised in Argentina• Enthusiastic & passionate about LBD wines!• Connecting with target consumer:

o Travels market - LBD Happy Hours & Girls’ Nighto Twitter & Skype chats

WOMEN’S CHARITIES

Little Black Dress Wines cares about its consumers, and

supports charitable causes that are important to women.

CAUSE MARKETING• For women, label design, bottle

shape, and the winery philosophy rank just as high as wine quality.¹

• Opportunity to engage consumers with local events and online

• Breast Cancer initiatives rank highest among causes important to American consumers (44 %)²

BRAND PORTFOLIO

Classic LBD DIVA LineNew Packaging! ETA January 2015

OPPORTUNITYGIRLY WINES ARE POPULAR!• Female-focused brands are gaining popularity, up

+17.8% in $ Vol• LBD is rising in the ranks, up to the #4 slot after

Cupcake, Middle Sister & Skinny Girl, surpassing Be!• LBD has a greater $Vol than Be and has a comparable

turn rate to top competitors Skinny Girl & Middle Sister

BRAND $ VOL MAX ACV

Skinny Girl $6,252,757

10.26

Middle Sister $5,667,224

9.71

LBD $2,644,330

4.52

Be $1,877,145

8.60

Butterfly Kiss $1,684,789

3.33

LBD LOYALTY

Total Wine Little Blk Drs Cupcake Mid Sis Mad Hwife0

20

40

60

80 65.2

29.317.0

64.7

28.7 28.512.4 16.6

Total US - All Outlet

% R

epea

t Buy

ers

Total Wine Little Blk Drs Cupcake Mid Sis Mad Hwife0

20

40

6041.4

9.0 4.8

41.9

5.8 7.3 4.3 4.0

Total US - All Outlet

Loya

lty w

ithin

Alc

Bev

-er

ages

% Repeat Buyers

Loyalty (Share of Requirements)

LBD has more repeat buyers than competitive set and is now exceeding that of Cupcake!

LBD shoppers will be loyal customers to stores that carry their brand of choice!

AWARD WINNING

2012 Vintage

BRONZE

2012 VintageSILVER

2012 VintageGOLD

AWARD WINNING

PEOPLE ARE TALKING…

AAFESALBERTSONSBI-LO MARKETBJS WHOLESALE CLUBCVSDILLIONSDOMINICK’SFARM FRESHFESTIVAL FOODSFOOD 4 LESSFOOD LIONFRED MEYERFRY’S GIANT EAGLEHEB

HANNAFORDHARRIS TEETERHY VEE INGLESJEWEL OSCOKROGERLOWES FOODSMARSH SUPERMARKETMEIJERNEXCOMMPIGGLY WIGGLYPUBLIXQUALITY FOOD CENTERRALEY’SRALPH’S

RANDALL’S / TOM THUMBSAFEWAYSHAWSSHOP N SAVESMITH’S STATER BROSSWEETBAYTARGETTOTAL WINE AND MOREUNITED SUPERMARKETVON’SWALMARTWEGMANSWHOLE FOODSWINN DIXIE

TOP RETAIL ACCOUNTS