Color Color ConnotationConnotation

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Color Color ConnotationConnotation

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Lesson One:Lesson One:Understanding Color Understanding Color

ConnotationsConnotations

Lesson One:Lesson One:Understanding Color Understanding Color

ConnotationsConnotations

Names for Red?• Rosy• Sienna• Brick-red• Fire engine red…

Red How would readers or listeners react to these color names?

What associations will they make?

What’s in a Name?• What would you expect from a can of paint

named after these colors? A nail polish?• Why would a paint company use one of

these names for their products?• Why would Crayola NOT use some of the

names OPI would use?• What kind of buyer would they be trying to

attract?

Connotation/Denotation

• Connotation = Associations people make with a word

• Denotation = Literal Meaning

http://www.crayola.com/promos/colorOfCourage/index.cfm

1.Red

2.Blue

3.Green

4.Yellow

5.Purple

6.Orange

7.White

8.Black Eight Groups

Research Cultural Connotations of Color

• Present findings to class.

• Prepare poster for display.

Tonight’s Homework• Brainstorm where you’ve seen

your color.– Example: Red—fire engine, stop sign,

stop light, Santa…

• Make a list and bring to next class.

Lesson Two:Lesson Two:Finding the Meaning Finding the Meaning

Behind the ColorBehind the Color

Lesson Two:Lesson Two:Finding the Meaning Finding the Meaning

Behind the ColorBehind the Color

Color Connotation Project

• Research your color.– Access the Exercise 1 link on Wiki.– Decide who will visit which sites (omit

Benjamin Moore site).– Explore each site to discover the cultural

connotations of your assigned color.– Complete and print the graphic organizer.

• Collaborate & Create– Share your findings with your

group.– Create a poster that explains the

cultural connotations of your color.– Prepare a 3-5 minute presentation

to explain your color’s cultural connotations.

• Present– In a 3-5 presentation, explain the

cultural connotations of your group’s color.

– Be sure each group member contributes equally in the presentation.

Lesson Three: Lesson Three: Seeing Color Imagery Seeing Color Imagery

in a Textin a Text

Lesson Three: Lesson Three: Seeing Color Imagery Seeing Color Imagery

in a Textin a Text

Nothing Gold Can Stay

by Robert Frost (1874-1963)

Journal Assignment

• Write about Frost’s use of color imagery.

• How does the imagery relate to the color research we’ve conducted?

• Try to use the terms connotation and denotation in your entry.

Fitzgerald relies on color imagery to reveal details about the character, plot, and setting in his novel.

Color JournalsWe’ll use 4-column journals to track Fitzgerald’s use of color throughout the novel.

Page # Passage from Text

Related Characters

Connotations & Comments

6 Windows “reflected gold”

Tom & Daisy (their home)

Gold=money. They’re rich. “Reflected”—like a mirror—do they like to show-off their wealth?