Brand Building 2.0 India Summit

BrandBuildingSummit.com

HICC Novotel, Hyderabad6-8 March, 2009

Sponsorship & EXPO Opportunities



A radical change has occurred in the world of brand building. “ ”


The increased usage digital media such as internet and mobile devices, has caused a fundamental shift in the way consumers communicate. They have personalized the way they shop, interact, watch, listen and communicate.

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Indian Internet Population Growth Chart

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Information is developed outside of the company and delivered as soon as it is experienced. Consumers are creating brand messages and expressing themselves using the brands that resonate with them. People trust these recommendations from other consumers more than advertisements.

The shift from push to pull is creating both challenges for marketers and opportunities to engage consumers in new ways—and to start lasting, profitable relationships with them.

There’s never been a more exciting time to build BRANDs...

Welcome to the era ofBRAND BUILDING 2.0...


The Business Revolution

Mobile marketing, online video and social networking, to name three, are among the latest branding trends that are captivating, confusing and challenging marketers. It’s easy to be inspired (if not a little overwhelmed!) by the seemingly unlimited creative possibilities of Internet marketing and Web 2.0. Yet it can be difficult to figure out which trends will work best for your business and how best to deploy them.

So, how does a responsible marketer put this “new media” trends and Web2.0 awareness for the benefit of its Brand?


Brand Building 2.0 India Summit

The Summit encourages adoption of New Media for Brand Building 2.0, fostering new dialogues and ideas. Designed for marketers and business leaders in organizations of all types and sizes, Brand building 2.0 India Summit put participants in touch with some of the most innovative corporate and

community brand builders working today- and introduce the tools and information needed to make Brand Building 2.0 work for you.

Summit Schedule• Expo- Web2.0 and New Media, 6-8 March,2009

• Conference- Brand Building 2.0, 7-8 March,2009

• Unconference & Workshops- Netizen India, 6 March,2009


Netizen India Unconference

Netizen India Unconference will encourage young entrepreneurs and students to come up with some innovative ideas and workshops, typically focused on the Web2.0, New Media and latest Internet Trends. Anyone with a Brand Building 2.0 India Summit badge can share knowledge and join in open discussions with the community at large in two different ways:

Open Sessions: You simply schedule your topic, show up, and lead the discussion. These can be scheduled onsite.

Workshops: Join a conversation with a panel of community members scheduled in advance.


Web2.0 & New Media ExpoCompanies providing a product or service that new media entrepreneurs and content creators need, or for small-to-large enterprises integrating new media communications, can exhibit at Web2.0 & New Media Expo.

• Application development vendors

• Advertising(Online/Offline)

• Automotive Portals

• Blog Publishing Software

• Computing & Internet

• Entertainment

• Financial Services / Investment Banking / VC

• Internet TV & Radio Services

• Media (New, Social, Traditional)

• Mobile Computing

• Podcasting Products

• Real Estate

• Software and Peripherals

• Search Engines

• Social Media Technology and Communities Software

• Telecommunications

• Tours and Travel portals

• Technology Products

• Wireless and high speed ISPs

• Web hosting and web operations providers

• Professional services for internet start ups

Who Exhibits


BRAND BUILDING 2.0 CONFERENCE


At Brand Building 2.0 Conference, marketers and business decision makers from every industry shall come together. Learning and working with some of the most innovative experts in Brand Building 2.0 today, through Keynote Sessions and Panel Discussions, they would explore the power of internet to advance their own business goals while fostering a consistent, credible and positive image of their brand across globe.

Agenda DAY 1 DAY 2

09:00-09:30 hrs Registration and Coffee Registration and Coffee

09:30-09:45 hrs INAUGURAL SESSION: Welcome to Chief Guest, Panelists, Speakers and Attendees

SPEAKER SESSION: E-tailing and Critical Success Factors for branding

09:45-11:00 hrs OPENING SESSION: BRAND BUILDING 2.0 (WHAT AND WHY OF IT)

11:00-11:30 hrs Tea/ Coffee Break Tea/ Coffee Break

11:30-13:30 hrs PANEL DISCUSSION: Making sense of the new media picture

PANEL DISCUSSION: How can brands penetrate emerging Indian market using the online media?

13:30-14:30 hrs Lunch Lunch

14:30-16:00 hrs SPEAKER SESSION: Your Brand Building2.0 Tools SPEAKER SESSION: Branding through Mobile Media

16:00-16:30hrs Tea/Coffee/Snacks Tea/Coffee/Snacks

16:30-18:30 hrs PANEL DISCUSSION: Branding through Social media PANEL DISCUSSION: A Peek into the future: Brand Building 2020

18:30-18:40 hrs Closing Speech Closing Speech

18:40 onwards Cocktail and Dinner Cocktail and Dinner


Speakers

Seth Godin(Bestselling author, Entrepreneur, A List Blogger, Founder of Squidoo)

Mitch Joel(President, Twist Image)*

JJ Gabay(CEO, Brand Forensics)*

N S Muthukumaran(Director of Online Research, Neilson Research)

Ramanujam Sridhar(CEO, Brand-Comm, Visiting Faculty)

Jeremy Jacobs(A List Blogger, Corporate Presenter)

Mohammed Iqbal(Senior Planning Director, Ogilvy and Mather)*

Shailendra Ravi(Head Indian Operations Game Shastra)


Who Attends• VCs and Analysts• Senior Academics.• Companies and organizations tracking

emerging technologies• Business strategists • Web and UI designers• Students from Technology and Management

institutes.

• CEO, Presidents and Managing Directors• Chief Marketing Officers (CMOs)• Senior Directors, SVP or Heads

with responsibility for- Marketing CRM Branding Corporate communications PR

• E-Business/E-Commerce Managers• Business Development Managers• Product Managers• Marketing Consultants• Strategic planners• Members of Media• CxOs and IT managers• Technologists and Entrepreneurs• Application developers

Participation BenefitsGet Industry insights that cut through the hype and buzz, gets you the real business value.

Understand the emerging trends and learn best practices associated with Online Branding

Interact with vendors providing E-Tailing services and capabilities. Identify the tools to promote your brand, and means to improve your brands online visibility

Get the early watch-outs regarding the technologies, methodologies, vendors and markets in Brand Building 2.0

Connect and understand solutions and strategies through panel discussions, end-user case studies, exhibits, networking breaks and more.


Media Promotions• Coverage Via Hoardings at key places at

Metropolitan cities. Hoardings across Hyderabad at prime locations, a month prior to Summit

• Print Media Partnership with Paper and Business Magazine, TV Media Partnership with News Channel and Radio Media Partnership for local coverage

• Online Media Partners with coverage of over 100,000 of targeted audience.

• Invitation to renowned 50 Indian and 10 International Bloggers

• Online Networking: Pathable.com

• Event Following: Twitter

• Event Groups: Facebook, Linkedin

• Wikis: WetPaint.com, Prwiki.com, aboutus.org

• Summit Pictures and Banners: Flickr.com, Webshots.com

• Summit Video Channel: Youtube.com, BlipTv.com, Videojug.com

Reach of Brand Building SummitThrough Invited Bloggers(Indian and International)

Through Online Video Promotion

Through Social Networking Sites

Through Summit Pictures and SEO

Through Media Partnerships and Promotions

500,000

250,000

140,000

100,000

500,000

Effective Reach-More than 1,000,000


WHY SPONSOR?


Sponsorship Benefits

Brand building 2.0 India Summit promises to be widely followed as well as eagerly attended.

We offer Sponsorship opportunities that are incredibly powerful and, in conjunction with an exhibition stand at the expo, will give your company optimum exposure. Put yourself at the forefront of this important effort- and position your company up and centre with the dynamic individuals attending the summit. Maximize your organisation’s exposure in print, online and on-site with sponsorship opportunities in Brand building 2.0 India Summit. Build your brand as you interact with an audience of 500 corporate leaders and marketing professionals and 5000 expo attendees, representing a broad-spectrum of industries.


Sponsorship Types

Sponsor opportunities are designed to fit your budget and marketing objectives. Gain visibility with the most dynamic and influential individuals of India. We have 5 levels of partnerships with numerous benefits.

• Exclusive Name Sponsorship (35,00,000 INR)

• Gold Sponsorship X 3 (20,00,000 INR)

• Silver Sponsorship X 5 (10,00,000 INR)

• Travel Sponsorship X 1 (7,00,000 INR)

• A La Carte Sponsorship

– Lunch and Refreshments Sponsorship X 2 (4,00,000 INR)

– Cocktail and Entertainment Sponsorship X 1 (6,00,000 INR)

– Wi-Fi Sponsorship X 1 (4,00,000 INR)

– T Shirt Sponsorship X 1 (2,00,000 INR)

– Goodie Bag Sponsorship X1 (2,00,000 INR)*Service Tax 12.36% mandatory

* Other Taxes As Applicable


NAME SPONSORSHIP35,00,000 INR

YOURCOMPANY’S


Name Sponsorship

Your organisation will be making a significant contribution towards the overall success of the event and will receive maximum exposure through the following:• Acknowledgment as the Name Sponsor during the Opening Session and

everywhere the event is mentioned*• Recognized in all media mentions• Logo Placement on the Back drop of the main stage in Plenary Hall for the

duration of the Conference*• 6X9(54 SqMts) Exhibition booth in prime position (worth 7,56,000 INR)*• Screening of corporate film or presentation (5 mins during breaks) at the

conference conducted by you and at networking coffee lounge at the expo*• Recognition as the Name Sponsor on all printed Summit material including the

Summit Guide*• Displayed in all attendee direct mail pieces sent before the event• Recognized in all pre-show press releases regarding the event• Key note speaker nomination*


Name Sponsorship (Cont...)

• Nomination for 2 panellists for panel discussions• Company logo and link to the organization’s website on the

BrandBuildingSummit.com Home Page, event page, plus on the Sponsor Page (a 120x30.gif or .jpg is required) for 3 months and on all archive pages of the summit.

• Fifteen (15) complimentary Full Summit Passes, to be used for company employees, booth staff, clients or affiliates (Worth 1,65,000 INR)*

• Ability to purchase additional Full-Conference Tickets at 25% discount the prevailing rate at the time of purchase*

• 2 Full page Color advertisement in Summit Guide(finished artwork supplied by you)(Worth 50,000 INR)*

• Recognition as the Name Sponsor on Summit Welcome signage.• Name Sponsor acknowledgment on signage within the Exhibition Space• Gift inclusion(to be provided by you) into each delegate goodie bag


Name Sponsorship (Cont...)

• 300 word profile(write up to be provided by you) included on the website *• Mention in Closing Speech• Logo on “Thank you Sponsors Banner” in registration area.• Mailing list of the delegate contact details provided after the Conference in

accordance with the Privacy Act

* Exclusive for Name Sponsor


GOLD SPONSORSHIP20,00,000 INR X 3


Gold Sponsorship

• Acknowledgment as the Gold Sponsor during the Opening Session• Recognized in all media mentions• Logo Placement on the Back drop wings of the main stage in Plenary Hall for the

duration of the Conference• 6X6(36 SqMts) Exhibition booth in prominent position(5,04,000 INR)*• Screening of corporate film or presentation (3 mins during breaks) conducted by

you ) at the conference and at networking coffee lounge at the expo*• Recognition as the Gold Sponsor on all printed Summit material including the

Summit Guide• Displayed in all attendee direct mail pieces sent before the summit• Recognized in all pre-show press releases regarding the event• Nomination for 2 panellists for panel discussions*• Company logo and link to the organization’s website on the WorldNetLabs.com

Home Page, Online Branding event page, plus on the Sponsor Page (a 120x30.gif or .jpg is required)


Gold Sponsorship (Cont...)

• Twelve (12) complimentary Full Summit Passes, to be used for company employees, booth staff, clients or affiliates. (Worth 1,32,000 INR)*

• Ability to purchase additional Full-Conference Tickets at 15% discount the prevailing rate at the time of purchase*

• Full page Color advertisement in Summit Guide(finished artwork supplied by you)( Worth 25,000 INR)*

• Recognition as the Gold Sponsor on Summit Welcome signage.• Gold Sponsor acknowledgment on signage within the Exhibition Space• Gift inclusion(to be provided by you) into each delegate goodie bag• 200 word profile(write up to be provided by you) included on the website • Mention in Closing Speech*• Logo on “Thank you Sponsors Banner” in registration area.• Mailing list of the delegate contact details provided after the Conference in


* Exclusive for Gold Sponsor


SILVER SPONSORSHIP10,00,000 INR X 5


Silver Sponsorship

• Acknowledgment as the Silver Sponsor during the Opening Session• Recognized in all Media Mentions• Logo Placement on the Back drop wings of the main stage in Plenary Hall for the

duration of the Conference• 3X6(18 SqMts) Exhibition booth in prominent position(Worth 2,52,000 INR)*• Recognition as the Silver Sponsor on all printed Summit material including the

Summit Guide• Displayed in all attendee direct mail pieces sent before the event• Recognized in all pre-show press releases regarding the event• Nomination for 1 panellist for panel discussions• Company logo and link to the organization’s website on the WorldNetLabs.com


• Ten (10) complimentary Full Summit Passes, to be used for company employees, booth staff, clients or affiliates. (Worth 1,11,000 INR) *


Silver Sponsorship (Cont...)

• Ability to purchase additional Full-Conference Tickets at 12% discount the prevailing rate at the time of purchase.

• Half page Color advertisement in Summit Guide(finished artwork supplied by you) (Worth 12,500 INR) *

• Recognition as the Silver Sponsor on Summit Welcome signage.• Silver Sponsor acknowledgment on signage within the Exhibition Space• Gift inclusion(to be provided by you) into each delegate goodie bag• 150 word profile(write up to be provided by you) included on the website *• Mention in Closing Speech• Logo on “Thank you Sponsors Banner” in registration area.• Mailing list of the delegate contact details provided after the Conference in


* Exclusive for Silver Sponsor


TRAVEL SPONSORSHIP7,50,000 INR X 1


Travel Sponsorship

Travel Sponsorship will also include logo insertion in a card with keys of the rooms for speakers. You will also be able to insert a pamphlet when we will send the airline tickets. (Exclusive)• Acknowledgment as the Travel Sponsor during the Opening Session• Recognized in all Media Mentions• Logo Placement on the Back drop wings of the main stage in Plenary Hall for the

duration of the Conference• 3X3(9 SqMts) Exhibition booth in prominent position (Worth 1,26,000 INR)• Recognition as the Travel Sponsor on all printed Summit material including the

Summit Guide• Displayed in all attendee direct mail pieces sent before the event• Recognized in all pre-show press releases regarding the event• Nomination for 1 panellist for panel discussions• Company logo and link to the organization’s website on the WorldNetLabs.com



Travel Sponsorship (Cont...)

• Seven(7) complimentary Full Summit Passes, to be used for company employees, booth staff, clients or affiliates. (Worth 77,000) *

• Ability to purchase additional Full-Conference Tickets at 10% discount the prevailing rate at the time of purchase.

• Half page Full Colour advertisement in Summit Guide(finished artwork supplied by you) (Worth 12,500 INR) *

• Recognition as the Silver Sponsor on Summit Welcome signage.• Silver Sponsor acknowledgment on signage within the Exhibition Space• Gift inclusion(to be provided by you) into each delegate goodie bag• 100 word profile(write up to be provided by you) included on the website *• Mention in Closing Speech• Logo on “Thank you Sponsors Banner” in registration area.

* Exclusive for Travel Sponsor


A LA CARTE SPONSORSHIPChoose Your Style


A La CarteCocktail Rs. 6,00,000 Sponsorship: Demonstrate your hospitality by hosting an “after hours” event. It is a great way to regroup after the session. Your banner will be placed in the cocktail area, and your company’s name would be exclusively mentioned during the invitation for joining for cocktails, at the end of the summit. Your logo will be placed at the event site, and in the “Thank you Sponsor’s banner” in the Brand Building2.0 India Summit Registration area. You can also insert gift in the goodie bag. 10% discount for Ad Insert in the Summit Guide. You also get 4 free delegate passes worth 44,000 INR. You also get 3X3(9 SqMts) exhibition booth worth 1,26,000 INR.

Wi-Fi Rs. 5,00,000 Sponsorship: Get everyone connected as “Brand Building 2.0 India Summit” Wi-Fi sponsor. Your logo will be placed on directional signage to the session hall. Your logo will also be placed at the event website, and in the “Thank you Sponsor’s banner” in the Brand Building2.0 India Summit Registration area. You also get 3 free delegate passes worth 33,000 INR. You also get 3X3(9 SqMts) exhibition booth worth 1,26,000 INR.

T-Shirt Rs. 4,00,000 Sponsorship: Everyone loves to get T-shirts! Features conference logo and your company logo. Distribution near Brand Building2.0 India Summit Registration area. Your logo will be placed at the event website, and in the “Thank you Sponsor’s banner” in the Registration area. You also get 2 free delegate passes worth 22,000 INR. You also get 3X3(9 SqMts) exhibition booth worth 1,26,000 INR.


EXPO OPPORTUNITIESChoose Your Stall


EXPO Opportunities

Web 2.0 and New Media Expo will provide a targeted venue to reach the real decision-makers and will feature a 30,000 square foot tradeshow filled with exhibitors showcasing all things Web 2.0—tools, technologies, services, infrastructures, and more!

EXHIBIT SPACE COST14,000 INR per sq. mt. + 12.36% Service Tax(mandatory)


EXPO Floor PlanDimensions (Meters)

Size Qty SqMt

3X3 9 SqMt 71 639

3X6 18 SqMt 5 90

3X9 27 SqMt 3 81

6X6 36 SqMt. 10 360

6X9 54 SqMt 3 162

Totals 1332

BOOTH INCLUDES:• One draped table and 2 chairs. • Standard booth identification sign• Listing in the official conference program and show

directory.• Four complimentary exhibitor personnel badges and

one complimentary entry into conference per 9 sq. mt.


PRODUCED BY


About World Net Labs

• World Net Labs is a company focusing on Web Technologies and Applications, Product Research and Development, Web Social Applications, E-Business Performance, Online Branding, Web Design and Usability Consultation, User Behavioural and Satisfaction Research. In coming time, we will be providing end-to-end solutions and services through numerous products.

• World Net Labs is part of EzeeQ Infobahn Pvt Ltd., an organization directed by a volunteer board, which devotes its time and services to promote research on new challenges and provide solutions from existing resources, primarily focused at innovative technology based companies across the globe, irrespective of their size or competencies.


World Net Labs Team

• Rohit Das (Director)- Rohit Das, is a management graduate from a leading business school. He has vast experience working in the reputed company like Tata, Electrolux, Mod regoncorporation cooperative of Spain, Pepsi, Videocon, Group, Apollo etc. His experience varied industries from FMCG, Durables to fashion, Life style & Pharma.

• Vinay Kumar (Director)- Vinay Kumar has more than 17 years of experience of strategy, business planning, market planning and process improvement. He is a graduate from the Indian Institute of Management, Ahmedabad. Among various companies in the past, he has worked with the RPG group, Ernst & Young, Netjets, and Apollo Hospitals.

• Ravi Singhal (CEO)- Ravi Singhal is the CEO of WorldNetLabs, the research wing of ezeeQInfobahn Pvt. Ltd. He has 9 years in the Information Technology Industry with a diverse background in designing and architecture. Responsible for the strategic direction of WorldnetLabs and overall management, Ravi has proven track record in managing teams and operations. His current role is to increase the value of WorldnetLabs through the development of processes and procedures which allow company to expand its horizon. Ravi has earned his bachelor's from VNIT, Nagpur. A nerd that loves technology and how it can be used to change reality.


World Net Labs Team

• Saurabh Uttam (CMD)- Saurabh Uttam is a visionary for the team and generator of Idea. He is Post Graduate in Computer Application and has 5 years experience in Internet Technologies and Web Media. His major role in the company is Business and strategy development, and manages daily operations. He is a guru in innovative online branding strategies and analyzing e-business performance. He has done his Bachelors of Science and Post graduation from ICFAI.

• Divya Uttam (CCO)- Divya Uttam holds an Advanced Diploma in Web Technology and has graduated in Mass Communication. She is responsible for managing the communications and public relations. She is amongst the well known bloggers of India, with reader base world wide. She owns a community as large 5000 bloggers and readers in MyBlogLog and more than 500 feed readers. Divya is a web design and usability expert.

• Ravindra Sudhindra (CTO)- Ravindra Sudhindra is key contributor in formulating strategic goals. He more than 10 years of extensive experience in IT Industry involving in analysis, design implementation of large scale IT projects. He is responsible for research analysis and implement ideas that involve new technology innovations. He has done his B.E. from Bangalore University and M.S. in Computer Engineering, Wayne State University (WSU), Michigan, USA.

Be a part of the Asia’s LARGEST Branding Summit...

Let the POWER of WEB2.0 build your Brand

For Further Queries contact Divya :cell: +91-9703561600, email: [email protected]

Brand Building 2.0 India Summit

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