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BRAND BOOK

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TABLE OF CONTENTS

VISION .................................................................................. 3

MASTER AGENTS STATUS ............................................. 4

OUR TRAVEL AGENTS .................................................... 4

THE AMRESORTS BRAND ............................................. 5

LOGO USAGE .............................................................. 6-12

Clear Space & sizing ....................................... 7-8

Color Options ...................................................... 9

Color Options/One Color ............................. 10

Incorrect usage ................................................. 11

Use of Tagline .................................................... 12

COLOR PALETTE ............................................................ 13

TYPOGRAPHY ................................................................. 14

CREATIVE SAMPLES ...................................................... 15

RESOURCES...................................................................... 16

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VISION

AMRewards™ is a travel agent loyalty program by AMResorts committed to incentivizing and rewarding the travel agent community for its dedicated and continual support of AMResorts and its brands. With the help of the loyal travel agent community, AMResorts has been able to rely on travel agents to serve as its voice to the consumer market. AMRewards aims to not only incentivize agents with bonus commissions, but strives to partner with its dedicated agents by providing them with free nights, co-op marketing materials and more to, in turn, provide an unforgettable vacation experience to consumers.

Through AMRewards, travel agents will be rewarded on a points-based system for their sales. When redeeming their points, travel agents will have four options to choose from: cash, free nights, marketing materials, or gifts for their clients.

Booking Bonuses: Travel agents can choose the cash option and their bonus commissions will be automatically deposited into a personalized debit card that they will receive after completing registration for the program.

Free Nights For You: If free nights are chosen, the agent will have options based on the amount of points they have and also based on the resort and room category that was booked for their client.

Marketing Materials: Co-branded marketing materials will be available for redemption. This includes banner displays and point of purchase displays with both the AMResorts logo and the travel agents logo on them.

Gifts For Your Clients: Spoil your clients by redeeming points to treat them to a spa treatment, romantic dinner for two or a champagne breakfast in bed while on their unforgettable getaway.

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OUR TRAVEL AGENTS

AMResorts is dedicated to educating, incentivizing and rewarding its loyal travel agent community. Travel Agents wishing to become involved with AMResorts and sell AMResorts properties should be travel agents who focus in selling luxury vacations in Mexico and the Caribbean.

MASTER AGENTS STATUS

Certified AMResorts Master Agents will have exclusive access to richer incentives and offers through AMRewards™. To become a Master Agent, travel agents should take the online Master Agent Program at AMRAgents.com. This online educational course provides travel agents with all the necessary information to become AMResorts experts. Upon completion of the Master Agent Course, travel agents will be certified, gain elite status and have access to exclusive Master Agent rates and day pass access to AMResorts properties.

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THE AMRESORTS® BRAND

AMResorts is a collection of luxury resort destinations, each with its own unique personality. Every one of our resorts features sun-soaked beaches, elegant accommodations, a world-class spa, gourmet dining, unlimited premium drinks, and many other pampering amenities.

The six brands of AMResorts, Zoëtry Wellness & Spa Resorts and Secrets, Breathless, Dreams, Now and Sunscape Resorts & Spas, offer unforgettable getaways in unique tropical destinations and provide all the exclusive perks of an Endless Privileges®, Unlimited-Luxury® or Unlimited-Fun® vacation experience.

For more information on any one of the six brands, or Endless Privileges®, Unlimited-Luxury® or Unlimited-Fun®, please reference the individual Brand Guidelines at http://www.amresorts.com/mediasite/media1/index.html.

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With tagline

LOGO USAGE

The logo lockup is the primary identifier of the AMRewards™ program and should be used on all materials to ensure brand recognition and consistency.

Never redraw, replace or modify the lettering in any way or rearrange the relationship between the icon and the tagline. Use the AMRewards logo in its complete form — never use a partial image or show just pieces.

Always use master artwork provided by the AMResorts Creative Department. For assistance please contact Mike Hrebin - mhrebin@amresorts.com.

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Without tagline

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A A

A A

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CLEAR SPACE: PRIMARY LOGO

In every application there is a required minimum clear space around the logos. The clear space is equal to the letter “A” in the word “AMRewards™” in every use. The primary logo should be used when creating all pieces related to the AMRewards.

SIZING: PRIMARY LOGO

The logo should receive prominent placement and remain separate from other graphic elements. Some special projects may require the logo to be smaller in size. In such cases, the logo must still be legible, and cannot be smaller than .85” Wide.

Never modify the proportions of the AMRewards logo. Always scale proportionally to meet your specifications. There is no maximum usage restriction for the AMRewards logo.

AMRewards Logo AMRewards Logo with tagline

.85” (22 mm)

2.5” (64mm)

Minimum SizeRecommended size

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A A

CLEAR SPACE: ALTERNATE LOGO

In every application there is a required minimum clear space around the logos. The clear space is equal to the letter “A” in the word “AMRewards™” in every use. The alternate logo should only be used when space restricts the usage of the primary logo.

SIZING: ALTERNATE LOGO

The logo should receive prominent placement and remain separate from other graphic elements. Some special projects may require the logo to be smaller in size. In such cases, the logo must still be legible, and cannot be smaller than 1.1” Wide.

Never modify the proportions of the AMRewards logo. Always scale proportionally to meet your specifications. There is no maximum usage restriction for the AMRewards logo.

AMRewards Logo AMRewards Logo with tagline

1.1” (22 mm)

A A

2.5” (64mm)

Minimum SizeRecommended size

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4 COLOR PROCESS

C: 9M: 100Y: 14K: 33

C: 9M: 100Y: 14K: 33

C: 68M: 35Y: 17K: 40

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C: 68M: 35Y: 17K: 40

COLOR OPTIONS: PROCESS, PMS & WEB

The AMRewards™ logo can be used in PMS, CMYK or RGB/HEX with the details provided on this page.

All printed materials whether on coated or uncoated stock should match exactly the Pantone chips specified. Accurate and consistent use of the brand colors will help reinforce the program identity over time.

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PMS

PMS 676 C PMS 5405 C

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PMS 676 C PMS 5405 C

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WEB

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R : 150G: 0B: 81#960051

R : 150G: 0B: 81#960051

R : 79G: 117B: 139#4F758B

R : 79G: 117B: 139#4F758B

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AMREWARDS™

COLOR OPTIONS: 1-COLOR & KNOCKOUT

The AMRewards™ logo can be used in 1-color or knockout applications with the details provided on this page. When using the logo in either of these options it should always retain clear visibility and never feel lost in the creative.

1 COLORWhen printing spot color, one ink:

KNOCKOUTExamples below for printing on a colored background:

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PMS Black C or 100% K

50% Black background

75% Black background

100% Black background

PMS 676 background PMS 5405 background

PMS 5405

PMS 676

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INCORRECT USAGE

The AMRewards™ icon and logotype should not be altered in any way including extending, condensign, adding borders, outlining or attaching additional graphic elements or text.

The examples shown on this page represent incorrect usage of the icon and logotype.

Don’t remove the icon from the logotype.

Don’t justify the tagline left or right.

Don’t use or create additional art around or on the logotype.

Don’t rearrange or alter the type or icon.

Don’t use the logotype in unapproved colors or color combinations.

Don’t outline, add strokes or any effects to the logotype.

Don’t vertically scale the logotype.

Don’t horizontally scale the logotype.

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USE OF THE TAGLINE: MAIN TAGLINE

The main tagline is the only tagline permitted to be used with the primary and alternate logos for AMRewards™. The logo with tagline should be used together and never redrawn or seperated from each other. If space or dimensions restrict the usage and/or visibility of the logo you may use the version without the tagline.

USE OF THE TAGLINE: SECONDARY TAGLINE

The secondary tagline is used mainly in the copy of any creative piece. It may also be used in headlines, subheadlines and CTA copy. Depending on the piece and the amount of colors allowed there is flexibility with the secondary tagline and formatting.

Never use the secondary tagline in place of the main tagline or vice versa. When using the main tagline it should always be from the Illustrator vector file and never typed out manually. The secondary tagline can be typed out manually but must follow the formatting guidelines.

Use of the main tagline with logo

Use of the tagline as a headline

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GET THE EDGE WITH AMREWARDS™.

GET THE EDGE WITH AMREWARDS™.

GET THE EDGE WITH AMREWARDS™.

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COLOR PALETTE

The primary AMRewards™ color should always be matched to the exact numbers to the left. These colors represent the AMRewards brand and help reinforce the identity.

Primary Print Colors

Primary Web Colors

Supporting Colors

PMS: 676 C CMYK: 9, 100, 14, 33

PMS: 676 U CMYK: 18, 79, 7, 4

RGB: 150, 0, 81 HEX: #950051

100% K @ 10% Opacity

100% K @ 25% Opacity

100% K @ 50% Opacity

100% K @ 75% Opacity

PMS: 5405 C CMYK: 68, 35, 17, 40

PMS: 5405 U CMYK: 52, 21, 15, 38

RGB: 79, 117, 139 HEX: #4F758B

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TYPOGRAPHY

Two typefaces have been chosen to represent the AMRewards™ brand: Gill Sans MT Pro and Bryant.

Gill Sans is used primarily in body copy, sub headlines and call to actions. Bryant is primarily used for calling emphasis and headlines. Bryant is the sole font used in the AMRewards logotype as well as the main tagline and should not be altered in any way.

When using body copy in creative there is flexibility for varying type sizes. The recommended size for body copy is 8-10pts with 10-12pts of leading respectively.

Gill Sans MT Pro

Bryant

EXAMPLE HEADLINE

Light Light Italic Book Book Italic

Regular Bold

EXAMPLE SUBHEAD FOR AMREWARDS

Example subhead for AMRewards

The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog.

Gill Sans MT Pro Size: 8pt Leading: 10pt

Gill Sans MT Pro Size: 11pt • All Caps Tracking: 40pt

Gill Sans MT Pro Size: 13pt Tracking: 20pt

Bryant Regular Size: 30pt

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AT RESTAURANTSMany locations automatically authorize 20% more than your bill to cover the tip. However, only the amount you sign for will be charged. Should you decide to leave a tip for less than 20%, or

via another payment method, the additional authorized amount will be returned to your card balance within 5-7 business days. For example, if your meal was $20, you must have at least $24

available on your prepaid card or the card will be declined.

ONLINE PURCHASESVisit www.AMRewardscard.com to update your name and address

before shopping. Many online merchants do not accept multiple forms of payment, so be sure your purchase balance is less than

your card balance to ensure a smooth experience.

AT GAS STATIONSPlease present your card to an attendant inside the gas station.

Your card will not work at the pump.

*Standard text messaging rates, fees and charges may apply.

Visa prepaid card is issued by MetaBank®, Member FDIC, pursuant to a license from Visa U.S.A. Inc.

GET THE EDGE WITH AMREWARDS™.www.AMRewards.com

CREATIVE SAMPLES

AMRewards Tips Card

AMRewards Journal Insert

3 EASY WAYS TOCHECK YOUR BALANCECall 1-855-774-8524 or visit www.AMRewardscard.com,

where you can also enroll in text alerts* to receive purchase and balance information. Customer service representatives may only

provide card account information to the cardholder.

AT CHECKOUTAlways select CREDIT when making purchases. If your purchase

total is more than your AMRewards Visa® Prepaid Cardbalance, first pay the difference with another form of payment,

then charge the remainder to your card. This amount should not exceed the amount of funds available. Retain your card until you

are sure all purchases are final, and that you will not be making any returns that will result in a credit back to your card.

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KNOW BEFORE YOU GO!

Enjoy the convenience of your prepaid AMRewards™ debit card! This card can be used for almost any of your daily purchases. Plus, you’ll have online

account access, toll-free customer service and optional text alerts* to always keep track of your balance. Earn your points—enjoy your cash!

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ENJOY ALL THE BENEFITS AND PERKS OF AMREWARDS™, THE MOSTROBUST TRAVEL AGENT LOYALTY PROGRAM IN THE INDUSTRY.

Here are just a few of the many perks:

ENROLL TODAY AND GET THE EDGE WITH AMREWARDS!www.AMRewards.com

FREENIGHTS

GIFTS FOR YOUR CLIENTS

BOOKINGBONUSES

CO-BRANDEDMARKETING

Zoëtry Wellness Spa & Resorts

The Endless Privileges® experience includes:

• Graciously appointed and luxurious equipped suites• 24-hour private in-suite dining• Maid service three times daily• Luxurious Bvlgari® bath amenities• Twice daily refreshed mini-bar• Complimentary, unlimited worldwide calling• Bottle of sparkling wine and fresh fruit daily• Complimentary 24-hour laundry service• Welcome bottle of tequila or rum• Gourmet à la carte dining options with an assortment

of organic food and beverage selections• No restaurant reservations required• Limitless international and domestic top-shelf spirits• 24-hour concierge services• All taxes and gratuities

The Perfect Client:Zoëtry Wellness & Spa Resorts are perfect for the most discerning traveler looking to enjoy the ultimate Art of Life® experience. Our boutique resorts are targeting those pursuing a serene wellness retreat complete with first-class luxury amenities and unmatched personalized service in euphoric oceanfront settings.

Secrets Resorts & Spas

The Unlimited-Luxury® experience includes:

• Spacious guestrooms and suites, graciously appointed and luxuriously equipped• Daily refreshed mini-bar with soft drinks, bottled water and beer• 24-hour room and concierge services• Daily maid service• Limitless access to gourmet à la carte dining options and specialty restaurants• No restaurant reservations required• Unlimited natural fruit juices, soft drinks and snacks• Unlimited international and domestic beverages and top-shelf spirits• Pool and beach wait service• Endless daytime activities and live nightly entertainment• Theme parties, oceanfront bars and entertainment venues• No wristbands required• All taxes and gratuities

The Perfect Client:Secrets Resorts & Spas present exquisite settings for adults seeking to experience a luxurious and romantic getaway. Our resorts target couples and honeymooners looking for an elegant getaway complete with every thoughtful amenity coupled with excellent service in spectacular oceanfront settings.

Use your points earned to redeemcomplimentary nights for yourself.

Experience AMResorts first-hand to provide even more knowledge to help your clients

pick the perfect resort for them!

Simply use your earned points to gift your client with meaningful extras on their vacation. Guest items include spa vouchers, a romantic dinner

or a champagne breakfast in bed.

Now you can enjoy booking bonuses and it’s all for you! It’s simple, just redeem your earned points for booking bonuses. The funds will be deposited directly onto

a reloadable card.*

Redeem points for co-branded marketing materials such as banner displays or custom point of purchase displays to showcase your

agency with AMResorts.

For locations see inside back cover.

*See AMRewards.com for more details.

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Media Download Site: http://amresorts.com/mediasite/media1/index.html

• AMResorts Stand Alone Brochure

• AMResorts Sales Toolkit

• Collection Brochures

• Rack Brochures

• Fact Sheets

Agent Site: http://www.amragents.net

AMResorts Site: http://amresorts.com

B-Roll Footage: http://www.ambroll.com/ (Login credentials by request only.)

RESOURCES

Please refer to the following links for resources or material you may need.

Always use approved art provided by the creative department at AMResorts. For more information regarding AMRewards™ and its brand, please contact Mike Hrebin at mhrebin@amresorts.com.