BRAND BLUEPRINT

brand development

-  From the brand positioning distil what is at the core of your offering, it’s ESSENCE.

-  Develop and articulate our BRAND PROMISE or CORE PROPOSITION.

-  Brand architecture should be kept simple. A multi brand approach is only recommended when the value proposition for a particular product or market is significantly different.

-  Communication strategies and implementation must focus on making the buying decision simple.

-  Brand Architecture -  Brand Design (Logo Design, Mood Board,

Requirements and purpose of a CI.

Choose a facilitated process because.. “culture eats strategy for lunch”

And by formulating strategy with the team is the first step in

Branding inside out.

brand blueprint

COMPLETE BRAND POSITIONING, including VISION, Mission and Values (or Philosophy & Guiding Principles)

BRAND ARCHITECTURE

BRAND DESIGN, PAYOFF & RATIONALE

CORPORATE IDENTITY DOCUMENT (Visual Language) Requirements, purpose and contents: Minimum: Logo, colours, free space etc, options, acceptable and unacceptable usage, mood board, font, payoff, signage, stationery, print and electronic, brochures, folders, packaging, e-mail signature & photographic style.

Recommended: Add grids, layout and style for brochures, posters, leaflets, various advertising, POS, Web Site, Banner Advertising, Vehicle Livery, PowerPoint templates and in store advertising. (Prepare in digital pdf format)