Jason Dawson, Chief Executive ... Visitor Brand Strategy Create a strong positioning & brand...

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Transcript of Jason Dawson, Chief Executive ... Visitor Brand Strategy Create a strong positioning & brand...

  • Jason Dawson, Chief Executive

  •  Support the establishment of a visitor accommodation area, aquatic adventure park and tourism experiences

     Creates tourism destination which delivers to the Hamilton & Waikato 2016 Tourism Opportunities Plan

     Delivers beyond economic benefits – social, cultural and environmental well-being

  •  Domestic  International

  • 90

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    Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun

    $ m

    SEASONALITY: Visitor Spend

    FY 2015-16 FY 2016-17 FY 2017-18 FY 2018-19

  •  $299 per night international delegate

     $461 per night domestic delegate

  •  International marketing alliance (IMA)

     Waikato, Coromandel, Bay of Plenty, Taupō, Rotorua, Gisborne Tairāwhiti, Ruapehu, Hawke’s Bay

     Te Awa Lakes will become the gateway and hub for Hamilton (Thermal Explorer Highway)

  • Kaka, Sanctuary Mountain Maungatautari

  • Waikato River Access and activate the Waikato River across the region

       

    Visitor Brand Strategy Create a strong positioning & brand blueprint for Hamilton & Waikato

    Hamilton City Riverfront Implement plans to revitalise the Waikato River to create a vibrant visitor hub

    Home of Kiingitanga Create a region-wide plan and support for a range of Māori visitor experiences

    Regional Major Events Strategy Develop Regional Major Events Strategy that further secures, develops, promotes and encourages events which generate financial and social benefits

  • Food tourism