Connecting your brand to the

‘young at heart’ Indian

Connecting

Interacting

Engaging

Parentage

• Subsidiary of India's largest coffee conglomerate, – Amalgamated Bean Coffee Trading Company Ltd

• Pioneer of the café culture and the first to launch the ‘coffee bar’ concept in India

Café in a Kiosk

• Fast-serve convenience • On-the-Go concept• Targeted at the youth & young at heart with large disposable

incomes

• Network Strength – 900+ convenient kiosks across 20 cities and growing! – 60% of the kiosks are inside or in close proximity to large offices

Retail Coverage

• Corporates • Railway stations/Metro • Multiplexes • Supermarkets• Shopping malls

• Petrol pumps • Parks • Getaways • Institutions• Hospitals

The Mix

The Offering

• Relevant Reach – 200 footfalls per day – 4 lac consumers per month.– 80% of these in 22-40 yrs age group– Huge disposable incomes

• Uninterrupted OTS– Least opportunity of consumers to switch communication.

• Captive Audience– No attention diverters.– Relaxed frame of mind– Open to engaging with the communication– Uncluttered and consistent presence

• Unique creative/ innovative concepts

Audience Behaviour

• Young at heart, vivacious, active urban, on-the-go, successful…• Mix of decision makers & influencers: Peer group, workmates• SEC-A, SECA+, SEC-B• Brand Conscious• Make consumption related decisions in company of friends

– Looking for a good lifestyle– Looking for a multiplicity of experiences

• Income levels – upwards of Rs 20000 plus • Access to large amount of spending money• Decision makers with high purchasing power.• Working in Software, ITES, BPO companies, Students • Tech Savvy

The CDX Platter!

THE MENU

Product Placements & Retailing

Sampling

12

Interactivity

• Contests – Activated through leaflets/contest forms given out with the menu-card /bill

folders

• Drop boxes– To collect all entries to the contest

• Lead Generation

Events & Promotions

• On ground partners• Static visibility• Ticketing

Lead Generation

15

Take Away Cups

Tent Card and Drop Boxes

Menu Card/ Side Menu

Product Launch/ Activation

18

Movie Promotions

19

Partners

• Britannia• Delmonte• Wrigley's• Kwality Walls• Cloud 9• Cadbury’s• Frito Lay• Dabur• Unibic

• Nivea• DNA• Idea• Tata Indicom• Airtel• Wipro• Intuit• Zydus Cadila• Toyota