Brand ActivitiesProduct: Bar Soap, Handwash, Liquid Antiseptic

Name of the Territory•Mohammadpur (Town Hall market)

Grocery Stores visited: 2 (Iqbal General Store, Pabna General Store)

Month wise feedback• Representatives from both of the stores were unable to recall

anything except the offers of few weeks ago or campaigns running now. • They stated that the type of offerings are same in every months;

generally those are the free offers.

• In the brand wise feedback section the recent offers are taken under consideration.

Brand wise feedback• Both of the stores stated that Lifebuoy’s activities were comparatively

more than the two other brands-Dettol, Savlon.As a result some facts are mention below according to their feedbacks,

Iqbal General Store:

• Lifebuoy Hand Wash is sold the most throughout the year• Lifebuoy Bar Soap is sold the most throughout the year• Savlon Antiseptic liquid is sold the most throughout the year• Store does not keep Savlon’s bar soap

Brand wise feedbackPabna General Store:

• Lifebuoy Hand Wash is sold the most throughout the year

• Lifebuoy Bar Soap is sold the most throughout the year. Moreover, according to their feedback the selling ratio is , Lifebuoy:Dettol:Savlon= 10:8:1 ( *Savlon bar soap is sold just one piece in every 10 pieces)

• Savlon Antiseptic liquid is sold the most throughout the year

Trade ActivitiesIqbal General Store:

• Savlon offered a free 1 litre antiseptic liquid for every three carton purchase of this item for the shop in the last week.

Trade ActivitiesPabna General Store:

• Savlon offered 2 free piece of their bar soap in every 18 pieces or 24 pieces purchase of this product for the shop.• Dettol offered 1 free piece of their bar soap in every 12 pieces purchase

of this product for the shop• Lifebuoy,Dettol,Savlon offered 1 free piece of handwash refill in every 12

pieces purchase of this product for the shop 10 days ago.• Lifebuoy,Dettol,Savlon offered 1 free piece of handwash in every 12

pieces purchase of this product.

Consumer Activities

Iqbal General Store:

• Lifebuoy offered 1 free plastic box for every 2 pieces purchase of handwash for the customers.• Dettol offered 1 free small bucket for every 1 piece purchase of 1 litre

liquid antiseptic.• Dettol offered 1 free plastic box for every 2 pieces purchase of

handwash for the customers.• Savlon has no running offers.

Consumer ActivitiesPabna General Store:

• Lifebuoy offered 1 free box for every two pieces purchase of handwash refill packs for the customers.

Useful Findings• Lifebuoy gifted free name boards for many shops of Town Hall.

• Lifebuoy is paying 30 taka as electricity bill for each lights in those shops as monthly basis.

• Savlon bar soaps condition is very poor in both of the shops.