BrainSelecta

Tatiana Smirnova, MIT/Skoltech Special Studenttsmirnov@mit.edu

Roman Cybin hrofft@gmail.com

MIT Neurotech Ventures ~ Executive Presentation ~ Fall 2013

http://neuroventures.org/

http://trogwar.ru

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Business Concept

• WHAT: decision-making assistance system/analysis of inclination

• PROBLEM: ambivalence in decision-making• Decidophobia (70s), astrology, palm readings, looking up

at stars, crystals, numerology, fortune-tellers, magic 8-ball

• Technology: simulating the situation in which selective attention is used, techniques to pick your selection from your subconscious

• Cognitive science-based (vs fortune-tellers), quick (vs psychoterapy)

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MIT Neurotech Ventures ~ Executive Presentation ~ Fall 2013

Sales & Marketing• Users – almost everyone experienced difficulties in

decision-making• Companies that try to evaluate their prevalence• Many working hours are spend to market analysis, it

can be done easier and quicker• For users – assistance, revealing “what your intuition

wants” (special questions), showing alternative options, “Are you really concerned about it?”

• Companies – after you new advertisement, how many people think about you? Do they prefer you among others?

• Collaboration with psychotherapists, decision-making techniques providers, market analysis for companies with many competitors (e.g. Nike, Puma, Adidas etc)

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MIT Neurotech Ventures ~ Executive Presentation ~ Fall 2013

Competitive Advantage

• Letsimondecide.com, hutch.com – analysis of your decision strategy

• Market analysis, adcertisement• In market – guide you through analysis pathway• 1. Cognitive science based (people tend to believe)• 2. Question “if a person really concerned with this topic?”• (e.g. marriage/pregnancy)• There is a huge gap between cognitive science and its

applications

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MIT Neurotech Ventures ~ Executive Presentation ~ Fall 2013

Business Model

In development.

What is done:-beta-version of website-feedback from testersFuture:-other techniques-application to market research

Idea is quickly developing from starting point (problem > analysis of options > suggestions > “Are you sure you care?” > market analysis)

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MIT Neurotech Ventures ~ Executive Presentation ~ Fall 2013

Team

• Tatiana Smirnova – Background research, data acquisition, general design – MIT/Skoltech Special Master Student, BSc in Cognitive Science

• Roman Cybin – Implementation, website creation.• MSc in Computer Science, Bonch-Bruevich Technical

Institute, Saint-Petersburg• Advisors are looking for• We need people for: idea development

(brainstorming and concept development), market value development

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MIT Neurotech Ventures ~ Executive Presentation ~ Fall 2013

Challenge

• Proper situation simulation

• Balance between personalized/real selective attention

• Market? > idea is currently developed so that to become both user-oriented and market-meaningful

• Further application? > brainstromers needed (:

• Any feedback is strongly appreciated, idea is a complete newborn (:

MIT Neurotech Ventures ~ Executive Presentation ~ Fall 2013

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Thank you!