Submitted and presented by-

PRIANKUSH CHAKRABORTY

PGDM V B

103

Key attractions

Prominence in regionlow operating costGood in flight serviceZero Debt Company

Key problemsNo proper training to staffsStart up airlineFrequent fights between the pilots and the staffsLow investment in AdvertisingOperated only in South India

OpportunitiesUntapped air cargo marketUnder penetrated domestic marketExpanding tourism industry

Threats Existing operatorsFuel price hike

PoliticalLicense issue for domestic & international issuesInfrastructural constraints

Economic effects

Rising income levelReduced fare

Social effects

Pollutioncrimes

Technology effects

Modernization of aircraftsGrowth of e commerce and e ticketing

Providing business class in small in small fifty odd seater Brazil manufactured Embraer Aircraft

Time –early morning (7:25) and late evening flights (23.15 hrs).

The turnover time is only 25 minutes and each aircraft does ten trips a day.

Unconventional routes- It is now the only airline to offer a link from Bangalore to Madurai.

Taking an advantage during downturn.

Choosing smaller aircrafts(aircraft that have less than 80 seats do not pay landing and parking fees)

more internet-based than others, where the distribution is more direct and low-cost

Concentrate domestic markets

Hire big brand ambassadors

Good tv commercial adds

Tie ups