Press Coverage Highlights

19 – 22 May 2011

Marina Bay Sands

BLUEPRINT, an event of the Asia Fashion Exchange, is a one-stop fashion trade gateway created to launch emerging Singapore and regional designers onto the international stage. BLUEPRINT 2011 has attracted more than twice the number of participating exhibitors compared to last year’s inaugural showing, with more than 100 of the best up-and-coming designers from Asia and around the globe, from cities such as Bangkok, Beijing, Hong Kong, India, Jakarta, London, Manila, New York, Paris, Singapore, Seoul and Tokyo. BLUEPRINT uniquely specializes in launching cruise collections and curates fresh and forward menswear, womenswearand accessories including jewellery, shoes and bags.

Visitors revelled from the last two days of BLUEPRINT, when the event transformed from a trade show into a consumer sales extravaganza called BLUEPRINT Emporium, which showcased exclusive seasonal and sample sales from some of the exhibitors. Other Emporium exhibitors assembled pop-up shops offering exclusive and limited-edition handmade apparel and accessories for men, women and children, as well as lifestyle designer items from around the world.

\\BLUEPRINT 2011

MEDIA ATTENDANCE

2

306 MEDIAFROM 163 LOCAL,REGIONAL ANDINTERNATIONALMEDIA OUTLETS

BROADCASTNHK TOKYO FASHION EXPRESSCHANNEL NEWS ASIABS FUJI TVTOP FASHION TVLITVCHANNEL U

FASHION TRADE

WGSNWWD

REGIONAL FASHION TITLESSURFACE ASIANYLON INDONESIAHARPER’S BAZAAR INDONESIAHER WORLD INDONESIAALLURE KOREAELLE KOREAW KOREA

INTERNATIONAL FASHION WEBSITESVOGUE.CO.UKVOGUE.ITREFINERY29.COMFASHIONMAGAZINE.IT

TOP INTERNATIONAL

FASHION BLOGGERS

LIBERTY LONDON GIRLSTYLE BUBBLE

STYLE SALVAGESTREET PEEPERA SHADED VIEW

OF FASHION

3

Newspaper \\ Business Times 4 March

4

Newspaper

\\ The Straits Times Urban 20 May

5

Newspaper

\\ Straits Times Life! 12 March 2011

6

Newspaper \\ Lianhe Zaobao 27 May

7

Newspaper

\\ Business Times Weekend 28-29 May

8

Newspaper \\ The Edge 20 June 2011

9

Magazine \\ Elle Singapore May 2011

10

11

Magazine \\ Harper's Bazaar May 2011

12

13

Magazine \\ Surface Asia May 2011

14

Magazine \\ Her World May 2011

15

Magazine \\ Alexis June 2011

16

Magazine \\ August Man June 2011

17

Magazine \\ Elle Singapore June 2011

18

Magazine \\ Style Men June 2011

19

Magazine \\ I-S Magazine 15 April 2011

20

Magazine

\\ Singapore Women's Weekly June 2011

21

VOGUE

ITALIA

VOGUE.CO.UK

HARPER’S

BAZAAR UK

Internet \\ Fashion Websites

22

Internet \\ Fashion Blogs

“ It might sound a little condescending to

constantly be surprised at the fact that

Singapore seems to have a flourishing

fashion design scene but honestly the wee

wee size of the country does make you

marvel at its ability to produce a sizeable

number of designers presented at the

Blueprint tradeshow this year.”

- Susanna Lau

International Celebrity Blogger

Style Bubble

“Blueprint uniquely specialises

in launching cruise collections

and thankfully curates fresh and

forward menswear alongside

womenswear, jewellery and

accessories from emerging

designers destined for

international markets.”

- Steven Salter

International Top Blogger,

Style Salvage

www.blueprint.sg

BLUEPRINT 2011 would like to extend their sincere

thanks for the fantastic support provided by the

wonderful sponsors who helped make BLUEPRINT 2011,

the success it was.