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BOXLIGHTBrand Guidelines

A strong brand is a consistent brand. Thats why weve developed these corporateguidelines to help ensure the world sees the same BOXLIGHTin everything we do.

This is a three-page document. The first page is a top-level summary of the guidelines,followed by specific implementation guidelines.

1. Only use approved artwork of the BOXLIGHTlogo. Never recreate the logo with yourown fonts.

2. When resizing the logo keep the height and length in the proper proportion.3. It should only appear in the colors Black, White and PMS 300.4. It must never appear in a line of text or shape other than our approved Boxes.5. The only words that may appear under the BOXLIGHTlogo are Presenting a Better

Way This is our company positioning statement.

You can find logo artwork on our corporate Intranet, our Websites Reseller ResourceCenter, or by calling the marketing department.

One word: BOXLIGHT

BOXLIGHTname guidelines.

The name BOXLIGHTshould only be used as one word. There should be nospace between BOX and LIGHT. Never hyphenate the name BOXLIGHT, and neverallow it to break onto two lines.

No Corporation.Although BOXLIGHTCorporation is still our official legal name, the word Corporationshould only be used in legal documents, never in sales communication.

Following this top level Branding Summary are detailed and specific guidelines on howto use our name, our product names and our fonts. These must be implemented in all

communications. If you have any questions or concerns regarding these guidelines,please contact Jodi Hoebing in the Marketing Department at 800-762-5757 x 205 or viaemail at jodi.hoebing@boxlight.com.

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LogoThe BOXLIGHTlogo no longer contains Corporation; use onlyBOXLIGHT, Presenting a Better Way. The BOXLIGHTlogo is an image,not a font, and cannot be recreated using a different font.

SizeThe BOXLIGHTlogo must be no less than 1 inch (.25 x 1). It may notbe manipulated in any manner to create a disproportionate sizeincrease or decrease either horizontally or vertically. The size of the

registered trademark symbol () must be proportional in size to theBOXLIGHTlogo and must be legible when printed.

PositionThe BOXLIGHTlogo must not appear within inch of any other logo,and must not be positioned within 3/8 inch trim of any printed material.When the BOXLIGHTlogo appears with other manufacturers' logoswithin a document the BOXLIGHTlogo must be:

at least equal in size; in color, if other manufacturers logos are in color.

Registered trademark

The registered trademark symbol () must be used whenever theBOXLIGHTlogo is used. BOXLIGHTis a registered trademark and

Presenting a Better WayTMis a trademark of BOXLIGHTCorporation.

Writing BOXLIGHTWhen writing BOXLIGHTin text it must have a registered trademark ()the first time it appears in text. The name BOXLIGHTis always oneword and includes a capital "B" and small capital "OXLIGHT"(BOXLIGHT) in all body text and subheads. If for some reason smallcapitals can not be inserted all capital letters may be used.(BOXLIGHT) It is never separated into two words (BOX LIGHT), and itis never hyphenated in any manner (BOX-LIGHT). The "Box" and

"LIGHT" should never appear on separate lines. (see example)The BOXLIGHTcompany name may appear in text in three ways:- BOXLIGHT- BOXLIGHTCorporation- BOXLIGHT

No combinations or deviations are acceptable.

When using the name BOXLIGHT, it should never bebroken over two lines.

When BOXLIGHTfirst appears

in text, it must be accompaniedby its trademark symbol.

BOXLIGHTlogo guidelinesThis document provides you with preliminary information to help you use the BOXLIGHTname, trademarksand logos in marketing and advertising. The legal right to use any BOXLIGHTlogo is superseded by a writtencontract or agreement with BOXLIGHT. BOXLIGHTretains the right to reject distribution of any materials with theBOXLIGHTlogo if proper branding, as outlined in this guide, has not been followed. Any BOXLIGHTbrandeditems not conforming to these guidelines will be held in violation of BOXLIGHTlogo standards and subject to

review. BOXLIGHTreserves the right to reject any logo use compromising its brand.

1 inch

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ColorsThe BOXLIGHTlogo may appear in one of three ways:- Pantone Matching System (PMS) 300 Blue- 100% black

- 100% white

The BOXLIGHTlogo should never appear in any colors other than thedesignated PMS, black or white.

Web addressFor the internet web address, BOXLIGHTshould appear in either lowercase or as it is written in text, Arial font. Standards for using theBOXLIGHTlogo on the internet are the same as in print.

Use of the BOXLIGHTlogo on all premium itemsPremium items include shirts, towels, hats, pens, jackets, awards

and all other miscellaneous branded items. The BOXLIGHT standardsestablished in this guide apply to all premium items.

Corporate fontsCorporate fonts include Arial, and Helvetica. Used in conjunction withthe logo, in ads and/or in corporate literature. See examples:

ArialHelvetica

BOXLIGHTlogo guidelines

www.boxlight.com

www.BOXLIGHT.com