boxeefaster. smarter. better.

core products

welcome. enjoy.

hello,a brief personal hello from our co-founders to you

thanks so much for taking the time to read about our core products. we not only hope you find them professionally interesting, we genuinely hope you have fun reading them

we’re of the strong belief, indeed it’s why we set up our agency in the first place, that market research is more than just about creating discussion guides, questionnaires or writing slides. these are, of course, integral parts to the research process but we wanted to spend our time adding value to our clients’ business

and adding value isn’t about sitting behind a desk plodding away, creating yet another slide deck. it’s about focussing our efforts on solving problems and using 21st century tools to do that better - an approach applied to all of these products as you will see

over 15 years healthcare market research experience, Anthony has worked extensively in branding research across multiple areas and markets - helping brands stand out & thrive

anthony@boxeegroup.com+44 (0) 7767 305 903

Sofia has a psychology background with extensive healthcare research experience - a winning combination - understanding how behaviours are formed and how they can be changed

sofia@boxeegroup.com+44 (0) 7896 105 874

market understanding project rubik

project rubik - what is it?understanding the shifting nature of your market, and unlocking your brand’s potential

market understanding is not, by any means, a simple task.

you’re not just evaluating the market as a whole, you’re trying to understand the stakeholders within each market - and these stakeholders, or agents of change, can think very differently.

project rubik uses advanced technology to better understand the macro and micro levels of a market and how to effectively influence across these factors.

the technology: using our benchmark database of non-rational prescription determinants based on 8 core human emotions we can start to predict when and why certain products are prescribed to certain patient types, no matter the therapy area.

understanding comes from learning in stages.

kick offdefining hypotheses about the market we want to understand, establishing current level of knowledge.

phase 1pathfinder interviews consulting the experts in a given market and understanding each decisions within a pathway in a rational way. building a framework for layering further determiners of behaviour.

phase 2face to face emotional depth interviews mix of IDIs + group interviews with prescribers.exploring emotional, as well as rational drivers for Decision making, identifying prescribing triggers & ‘turn-offs’.

how is boxee market understanding different?

concept testing

project frame

project frame - what is it?testing concepts that resonate

kick offencouraging clients to be clear on which behaviour we’re changing, ensuring recommendations are on point.

phase 12 CL days per market | IDIs + in-office interviewsflash tests, assessing short term memory, deep diving into concepts and how they speak to overall positioning.

phase 2recall follow upsre-contacting respondents one week later to understand what they remember: visuals, key ideas, overall benefits, likely impact on prescribing.

human beings are made up of their memories, experiences and their attitudes. which is why reactions to and recall of concepts and messages can vary between individuals.

project frame embraces these differences and uses advanced technology to help find the patterns at an individual level, but also across groups.

using visual attention software we can predict the likelihood that prescribers are focusing in on key messages, are likely to remember and that trigger an intended action.

great for quickly and confidently culling the number of concepts for testing, should they not achieve desired goals around grabbing attention. but also further validating why a concept should be developed into a full campaign.

how is a boxee concept test different?

message testing

project quad

project quad - what is it?the essence of your brand story

kick offencouraging clients to be clear on which behaviour we’re changing, ensuring recommendations are on point.

phase 115 min pre-task exploring brand perceptions and prescribing behaviour to use as baseline.

phase 2CL day per market | IDIs + in-office interviewsflash tests for each message, assessing short term memory, deep diving into language associations. intended action and likely impact. how well they fit with positioning.

phase 3recall follow upsre-contacting respondents one week later to understand what they remember: key ideas, overall benefits, likely impact on prescribing.

the aim of any message test is to uncover trigger and barrier words for your desired behaviour. but context is also vitally important, as no two humans communicate in the same way.

project quad seeks to explore these differences using semantic focused technology, providing robust recommendations on how to polish messages so that they shine.

tools such as an advanced language analyser allow us to really get to grips with how customers process and understand brand messages, at an individual message level but also at the linguistic level, and the impact this has on how they feel about a brand. seeing how to best adapt our communications in order to achieve maximum impact. no matter the market.

how is a boxee message test different?

new campaign development

project square

project square - what is it?detail aids that drive behaviour change

kick offdefining desired behaviour we want our campaign to achieve, in order to measure effectiveness.

phase 1campaign exposure IDIsintroducing the campaign as a sales call, assessing short term recall, before deep diving into each page, and ultimately linking each element back to the desired behaviour objective.

phase 2recall follow upsre-contacting respondents one week later to understand what they recall: key data points, the overall story and likely impact on prescribing.

explaining behaviour is only half the job, what’s most important in campaign development is understanding how you’re going to effectively change behaviour.

seems simple but so often research just explains behaviour, not providing enough substance to leverage your brand benefits.

project square uses uses our boxee flip model, validated academically:

❏ categorise behaviour - according to the underlying drivers e.g. pervading social norms or perceived disruption

❏ change behaviour - using tangible & practical tactics specific to a category of behaviour to influence the market

how is boxee campaign testing different?

brand trackingproject cubic.

project cubic - what is it?brand tracking for the 21st Century

our trackers cover:❏ brand equity projects❏ touchpoint optimisation❏ corporate reputation❏ communications development & tracking❏ critical success factors

results at the click of a button. 1-day or 1-week into fieldwork.

value-add dashboards. as standard 24 hours, 7 days a week

plug and play. adding further context by integrating diffuse data sets, whether that’s sales, CRM or other data.

using advanced technologies from set-up to analysis we change the way healthcare tracking is conducted and used.

the mean. the median. confidence intervals. statistical significance. standard deviations. whilst important these limit our understanding of what truly drives human behaviours and underpins brand attitudes.

cubic - boxee’s tracking framework - uses a network analysis approach, powered by AI & machine learning, to understand the interconnectivity between why people do the things they do.

and most importantly, how to change them.

how is a boxee tracker different?

boxeefaster. smarter. better.

get in touch if you have any questions. by email info@boxeegroup.comor call us +44 (0) 203 740 3383