Bovee bct12 ppt_ch09
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Chapter 9
Visual Media
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 1Chapter 9 -
1. Show the power of visuals in business
2. Learn how to select points to illustrate
3. Use common visuals to present data
4. Focus information, concepts and ideas
5. Integrate text and visuals in messages
6. Learn about basic business videos
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 2Chapter 9 -
Learning Objectives
Understanding Visual Communication
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 3Chapter 9 -
The Power of Images
• Enhance textual messages• Replace verbal messages• Convey complex information• Hold an audience’s attention• Connect with diverse audiences• Convey connotative meaning
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 4Chapter 9 -
The Visual Evolution in Business Communication
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 5Chapter 9 -
•Changing Technology
•Audience Skills
•Audience Expectations
•Visual Literacy
Visual Design Principles
Consistency
Contrast
Balance
Emphasis
Convention
Simplicity
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 6Chapter 9 -
The Ethics of Visual Communication
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 7Chapter 9 -
Consider All Possible Interpretations
Provide Appropriate Visual Context
Don’t Conceal Negative Information
Don’t Exaggerate Support Information
The Ethics of Visual Communication
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 8Chapter 9 -
Don’t Oversimplify Complex Situations
Don’t Imply Cause and Effect
Avoid Manipulation or Coercion
Be Careful How You Aggregate Data
Summary of Discussion
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 9Chapter 9 -
Identifying Points to Illustrate
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 10Chapter 9 -
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 11Chapter 9 -
Complexity
Connections
Misinterpretation
Emphasis
Content
Consider the Message
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 12Chapter 9 -
Pick Points to Illustrate
•Clear•Complete•Concise•Connected•Compelling
Summary of Discussion
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 13Chapter 9 -
Selecting Visuals for Presenting Data
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The Parts of a Table
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 15Chapter 9 -
Multicolumn HeadingSingle
Column Heading
Column Subheading
Column Subheading
Column Subheading
Row Heading xxx xxx xxx xxx
Row Heading xxx xxx xxx xxx
Row Subheading xxx xxx xxx xxx
Row Subheading xxx xxx xxx xxx
Row Heading xxx xxx xxx xxx
Row Heading xxx xxx xxx xxx
TOTALS xxx xxx xxx xxx
Preparing Data Tables
Common Units
Consistent Usage
Column Headings
Rows or Columns
Totals or Averages
Data Sources
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 16Chapter 9 -
Line and Surface Charts
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 17Chapter 9 -
•Variables•Trends
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Using Bar Charts•Numbers•Variables•Quantities
Bar Chart Alternatives
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•Pictograms•Gantt Charts
Presenting Diagrams
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 20Chapter 9 -
•Entities•Variables
Using Pie Charts
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 21Chapter 9 -
•Distribution•Dominance•Percentages
Data Visualization
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•Meaning •Interactivity•Complexity•Dynamism
Summary of Discussion
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Presenting Information, Concepts, and Ideas
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 24Chapter 9 -
Physical or Conceptual Relationships
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•Processes•Procedures•Sequences•Positions•Units•Functions
Business Graphics•Maps•Drawings•Diagrams •Infographics•Photographs
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 26Chapter 9 -
Infographics
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 27Chapter 9 -
StylizedCollections
StructuredNarratives
Summary of Discussion
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 28Chapter 9 -
Producing and Integrating Visuals
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 29Chapter 9 -
Creating Visuals
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Software Templates
Style andQuality
Subject andSituation
Integrate Visuals and Text
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 31Chapter 9 -
Des
crip
tion
Persuasion
Reference Visuals
Place Visuals
Titles, Captions, Legends
Balance Elements
The Quality of Visuals
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 32Chapter 9 -
•Is the visual accurate?
•Is the visual documented?
•Is the visual honest?
Summary of Discussion
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Producing Business Videos
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Step 1: Preproduction
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 35Chapter 9 -
•Purpose•Scope•Scene•Camera
Step 1: Preproduction
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•Lighting•Sound•Shot List•B-Roll
Step 2: Production
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 37Chapter 9 -
•Shot Frame•The Camera•B-Roll Footage•Special Effects
Step 3: Postproduction
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 38Chapter 9 -
Transfer Video Footage
Evaluate Your Material
Move Sections of the Video
Step 3: Postproduction
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 39Chapter 9 -
Weave in B-Roll Footage
Add Transitions, as Needed
Synchronize Audio and Video
Step 3: Postproduction
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 40Chapter 9 -
Add an Intro and an Outro
Add Titles and Other Features
Create Distributable File
Chapter 9
Visual Media
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 41Chapter 9 -
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 42Chapter 9 -