Name Options For Bosch Dealers Meet – Indonesia A presentation by Phase 1 Events & Entertainment

The ObjectiveThe objective of the event is to ensure that the dealers feel: ‘Welcome to the world of Bosch’ !The company would like to establish that it brings with it: -Innovation - Growth - Win Win Partnerships !All the names proposed by us have the element of reassurance with change as part of them.

Way ForwardPost a name/ route being shortlisted we will come back to you with a completely fleshed out event experience. The same will include the following : ➢ Destination Management ➢ Welcome ➢ Event Flow Across 3 Days ➢ Engagement Activity options ➢ Display and Product Interaction Zone ➢ Day 3 tour/ sightseeing options ➢ Entertainment Options ➢ Gala Dinner & Giveaways

The ApproachAfter studying the Indonesian culture and understanding the audience profile we have come up with 3 possible feels for the names. !The names are classified by the following category: - Power Packed - Reassuring - Depth

POWER PACKED NAMESThis set of names are focused on instilling the audience with the energy and passion that Bosch

brings with it to Indonesia

FUSION– Join ForcesRationale The dealers at Indonesia have been instrumental in the rise of Bosch in the local market. It is because of them that Bosch has considered setting up a marketing office at Indonesia. They have done well on their own, it is time now for Bosch to help them make it better. It’s time to join forces.

Transformers – Bosch has ArrivedRationale Bosch has been present in Indonesia but now it has ‘arrived’. It is here to transform the processes and functions for the better.

Igniters – Spark New BeginningsRationale The arrival of the Bosch company is going to ignite a new flame in the market. It will spark new beginnings for all the dealers there as they get to become part of the Bosch family.

AdvantEdge – Bosch & YouRationale The coming of Bosch will give the dealers an advantageous edge over each other. The perfect mix of Bosch and it’s dealers will take the market by storm as the dealers insights and Bosch’s expertise collide to make an sharp AdvantEdge.

Game Changers – Bosch has ArrivedRationale The dealers are the Game Changers. They have steadily grown the market to bring the attention of Bosch towards it. Now with the coming of Bosch to Indonesia, will change the game further as it comes with a promise of the future full of growth, development and a promise to establish itself.

The Bosch League – Joining ForcesRationale Soccer is the second most popular sport in Indonesia after Badminton. Considering the same the event speaks of the Dealers and Bosch coming together we will call it the Bosch League. The ultimate team that comprises of the best of both worlds.

REASSURINGThese names are aimed at connecting with the soft and gentle nature of the Indonesians. They

carry with the message of welcome and the promise of the future.

Namaste Indonesia – Here For YouRationale Indonesia is a secular country based on 5 primary religions. Namaste is a part of their culture so is folding palms in greeting. The gesture is also part of their art and dance forms. The name suggests that Bosch is greeting it’s Indonesian counter parts and reassuring them that their presence in the country is only going to further benefit them.

The Bosch Era – Indonesian BeginningsRationale Bosch has been present in Indonesia as a brand but with the coming of the marketing office a new era dawns in the market. It is the start of a new relationship between the dealers and Bosch.

Future Us – Tomorrow Begins with UsRationale The today of Bosch was defined by the dealers but in the future they shall never be alone. The future of the Indonesian market will be defined by Bosch and the Dealers hand in glove.

DEPTHThe names in this category aim at forming a connection with the audience at an intellectual

level. It is the perfect mix of passion and making a statement/a promise

Genesis – Bosch Begins with YouRationale Genesis signifies a beginning. It is the a new beginning of a venture, of a relationship and of a glorifying narrative of Bosch to come in the near future. As every tale has a beginning this begins with those who have held high the beacon of Bosch in the Indonesian market in it’s absence, it’s dealers.

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