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www.amas.ie Cost-effective online marketing Fiachra Ó Marcaigh, Director, AMAS Bord Bia horticulture workshop www.amas.ie
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Transcript of BordBia
www.amas.ie
Cost-effective online marketing
Fiachra Ó Marcaigh,Director, AMAS
Bord Bia horticulture workshop
www.amas.ie
www.amas.ie
Team skills
• Digital strategy
• Research
• Usability, accessibility
• Project management
• Online consultant for 10 years
• Co-founder The Sunday Business Post
• Non-Executive Director, Business in
the Community,
Aileen O’TooleManaging Director
• Online consultant for 10+ years
• Ex-Assistant Editor (systems), The Irish
Times
• User Experience Group, IIA
Team skills
• Content
• Online technologies
• Online marketing
• Training
Fiachra Ó MarcaighDirector
People
www.amas.ie
AMAS services
Designed to assist clients to:
• Plan • Evaluate• Manage • Market their online channels
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AMAS research and insights AMAS blog
www.amas.ie/blog
@AMASinternet
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Internet use
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Internet use
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eCommerce
Source: Eurostat, 2010, respondents asked if they have bought or ordered goods or services for their own use over the past 12 months
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Social features on eCommerce sites
Source: AMAS review of 100 websites, May 2011. Each site was evaluated on ten criteria.
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Social media
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Web 1.0 – online brochure
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Web 2.0 - digital portfolio
Social networks
Content sharing
Syndication
Your website(s)
Email newsletters
Social bookmarks
BlogsUser-generated content
Search engine profile
Multiple channels to build brands, transact business and manage
reputations
Mobile
Extranet
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Why the internet?
Audiences• Many are online
Cost• Internet is the lowest cost channel
Customer service• Customers can “self serve”
Engagement• Communications and interactions
Results• Everything can be measured
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Going global
Companies which are using the internet to take on international markets
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Web a key way to generate business
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Know your audiences
• Who are your primary audience?
• Who are your secondary audiences?
• What are the specific goals of each audience?
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Web project elements
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The tools, many free
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Write for the Web
• Conclusion first• Then supporting
material• Finally – background
Write to be read
• Help people to scan• Break content into chunks• Label and signpost
Write to be found• Search engines are vital
Conclusion
Supporting information
Background
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Plan, plan, plan...
• How does Internet support your business strategy?
• How can your site deliver leads, raise awareness and create tangible value?
• What else do you need in your digital portfolio?
• Who minds your business online?
But remember....
Not every company needs to have a blog and be on Twitter
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AMAS: what we doAMAS is an internet consultancy with a simple goal – help our clients to exploit the internet. Large corporates, government bodies and, increasingly, high potential businesses retain us to develop and help implement internet strategies.
We cut through the clutter and the complexity to allow our clients to capitalise on the unlimited opportunities offered by the internet.
Services:• Strategy• Research• User experience• Content• Training• Marketing• Project management
Contact Fiachra Ó Marcaigh on +353 1 6610499 or [email protected]
Follow us:For digital research and insights, follow AMAS on Twitter@AMASinternet
