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Bootstrap Business Seminar 1: Problem Spotting
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Transcript of Bootstrap Business Seminar 1: Problem Spotting
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Cultivate Random Curiosity
➡Get your head out of your screen➡Change your routine➡Turn up!➡Carry your pencil➡Make lists➡Take Pictures➡Sketch➡Eavesdrop➡Ask for stories
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It’s not about your technology
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Photo by Christopher Macsurak flickr.com
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“You're gonna have to serve somebody,Well, it may be the devil or it may be
the LordBut you're gonna
have to serve somebody”
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customer with a problem technology
engaged skilled
management
Value
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Wicked Problems
1. Multiple stakeholders with different views
2. Can’t be concretely defined
3. Constraint and resources change
4. No stopping rule
5. Problem is never definitively solved
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Albert Einstein
“If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.”
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Interpretive Innovation
Lester, R.K. & Piore, M.J. (2006) Innovation: The Missing Dimension, Cambridge, MA, Harvard University Press
Analytic Innovation
Vague problem
Fuzzy goals
Unknown solution
Ongoing
Conversational
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Tell me a story about one of them
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- John Maeda
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“at once it struck me what quality went to form a Man of Achievement, especially in Literature, and which Shakespeare possessed so enormously - I mean Negative Capability, that is, when a man is capable of being in uncertainties, mysteries, doubts, without any irritable reaching after fact and reason.”
John Keats
Negative Capability
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Photo Credit: www.flickr.com VinothChandar creativecommons.org
Look with Beginner’s Mind
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What’s your pencil?
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Cultivate Random Curiosity
➡Get your head out of your screen➡Change your routine➡Turn up!➡Carry your pencil➡Make lists➡Take Pictures➡Sketch➡Eavesdrop➡Ask for stories
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-‐Play Constraint Games-‐What’s broken?-‐Look for pa:erns
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What’s the story?
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Strategy Canvas- Internet/Computing Devices
Kim & Mauborgne “Blue Ocean Strategy”20
0
1
2
3
4
5
Price Weight Display Power Telephony
Laptops Smartphones
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Strategy Canvas- Internet/Computing Devices
Kim & Mauborgne “Blue Ocean Strategy”21
0
1
2
3
4
5
Price Weight Display Power Telephony
Laptops Smartphones Ipad
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Relate
Grow
Exist
Basic Human Needs
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Business Model - The Empathy MapDesigned for: Designed by:
�ƵƐƚŽŵĞƌ�WĞƌƐƉĞĐƟǀĞ͗
What does she
THINK and FEEL?what really countsmajor preoccupationsworries & aspirations
What does she
SEE?environmentfriendswhat the markets offers
What does she
HEAR?what friends saywhat boss sayswhat influences say
What does she
SAY and DO ?attitude in publicappearancebehavior towards others
GAIN“wants”/needs, measures of success, obstacles
PAINfears, frustrations, obstacles
Date:
/ŶƚĞƌĂƟŽŶ͗
Adapted from XPLANE. XPlane.comwww.XPLANE.com
Exercise: Describe your customer segment
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Design Brief
• What job are they trying to do?
• 5 Whys• How are they doing it
now?• What does “fixed” look
like? • What are the
boundaries?• What is the opportunity?• Story, Story,Story
http://www.flickr.com/photos/annagaycoan/
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Extreme Users
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One Tribe
- Same need- Same selection criteria- Same channels
image by Dylan Walters flickr.com
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- Simple- Unexpected- Concrete- Credible- Emotional- Story
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- Take the wickedness out of problems
- Cultivate Negative Capability
- Practice like an Artist
- Simple, Unexpected, Concrete, Credible,
Emotional, Stories
Summary
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Thank You.@PSturrock