Seminar 1: Spotting New Opportunities: Creativity and Innovation
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creativity and problem solving Prof Roger Mumby-Croft
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Seminar 1: Spotting New Opportunities: Creativity and Innovation Date: Thursday 8 March 2012 Time: 5.30pm-7.00pm Venue: Cambridge campus (LAB026) - Chelmsford campus (MAB221) Thinking outside the box and looking at the world from new perspectives is an essential ingredient if you want to create the next big thing and connect with new customers and markets. Speaker: Professor Roger Mumby-Croft, Professor of Enterprise Development, Anglia Ruskin University. Roger has over 30 years experience both as an entrepreneur and academic, with special experience in developing the marketing entrepreneurship interface and its application to change management issues.
Transcript of Seminar 1: Spotting New Opportunities: Creativity and Innovation
creativity and problem solving
Prof Roger Mumby-Croft
Definition of Creativity
The relating of things or ideas which were
previously unrelated.
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Relationship
Creativity&Humour
Definition cont.
“The thinking process that helps us to generate
ideas.”Majaro
Definition cont.
“Invention is 1% inspiration and 99%
perspiration.”Edison
The Creative Person
• Processes information in new ways• Has conceptual fluency, flexibility, and
originality• Suspends judgement• Questions authority• Is tolerant to ideas of others• Accepts on impulse
Barriers to creativity
• Searching for one right answer• Blindly following rules• Seeing play as frivolous• Avoiding ambiguity• Fear of looking like a fool• Fearing mistakes and failure
Barriers to creativity
“If you’re not making mistakes, you’re not trying hard enough!”
Prof Lester Lloyd-Reason
Critical Thinking
Problem
Answer
Creative Thinking
Pro
ble
m
An
swers
The Amazing Brain
Left Brain
WordsLogicNumbersSequenceLinearAnalysisLists
Right Brain
RhythmAware of spaceWhole pictureColourDimensionImagination Daydreaming
4 Rules of Brainstorming
1. Criticism is ruled out2. ‘Freewheeling’ is welcomed3. Quantity is wanted4. Combination and improvement are
sought
The importance of…
• Getting going – don’t wait for inspiration to strike
• Focus – on the task in hand• Attention – of the whole group to one
type of thinking at a time• Concentration – refusing to give up if
no ideas come
Two stages of thinking
First-stage
PerceptionSensationIntuition
Second stage
JudgementReason
Evaluation
