BookSpring Presentation
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Transcript of BookSpring Presentation
GROUPnebula
.Kara Endahl, Madison Reineke, Luoman Huang, Lily Flores, Audrey Vivar
Our GoalsIncrease public awarenessCreate a “branded house”
1.2..
Big ideaBookSpring is not just about reading, it’s about
empowering children to accomplish their dreams. “ ”
KAren
40 Years oldPeople ages, 35-44 years-old are most likely to volunteer.
Baylor University GraduateIndividuals with higher levels of education volunteered at higher rates than those with less education.
PTA Mom46% of mothers, with children under 18, volunteered mainly for an educational or youth service organization.
Youth Group LeaderThe organization for which volunteers worked the most hours during the year was religious (33.3%) followed by educational & youth service related (25.1%)
1.StrategySOCIAL MEDIA
Social Media
Facebook (81%) Instagram (30%)Pinterest (40%)
According to Pew Research, these are Mom’s favorite social media platforms.
“”
Nearby Events
BookSpring at The Thinkery
2.Strategy
EVENTS
EVentsBookSpring +The Thinkery
Austin Children’s Museum
BookSpring + Menchie’s
Get 25% off your purchase on
BOOK
when you bring in a new book to donate to
3.Strategy
WEBSITE RE-VAMP +
“THE BRANDED HOUSE”
RE-vamp & Branded house
Website Programs
ContributeOur StoryEvents
Keep in touch!
Early Childhood Programs
Community of Readers
Parent Book Clubs
Books for Me
Read-A-Thon
Read/Well
ReBook
MeasurementREACH:How many people did we impact? ▸ Fans & Likes
ENGAGEMENT:How many people interacted with us?▸ Clicks on posts▸ Repins & shares▸ Comments
CONVERSION:How many people took action? ▸ Donations▸ Volunteer
registration
Thanks!any questions?