Books in the Age of Online Publishing
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BOOKSin the age of
online publishing
http://blogs.semantico.com/discovery-blog/wp-content/uploads/2009/07/iStock_000002035130XSmall.jpg
Online Publishing2012
Caroline Stockman
Caroline Stockman
Books physical appearance
http://newile.punt.nl/upload/old_book_6.gif http://pulse2.com/wp-content/uploads/2009/07/sony-reader-digital.jpg
Caroline Stockman
Formats!!.azw
.epub
Books storage
http://samanthameux.files.wordpress.com/2010/02/haslett-0081.jpg http://gadgetophilia.com/wp-content/uploads/2009/06/memory-card.jpg
Caroline Stockman
Books storage
http://pocketnow.com/html/portal/news/0000009291//ibooks.jpg
Caroline Stockman
Books price
http://www.library.arizona.edu/exhibits/illuman/images/full_resolution/14_02.jpghttp://www.books-express.co.uk/book/l9781405862325.jpg
priceless
$ 8,95 amazon.com
paperback
$ 16,49 amazon.com
hardcoverhttp://www.amazon.com/Canterbury-Tales-GEOFFREY-CHAUCER/dp/0785823123/ref=sr_1_1?s=books&ie=UTF8&qid=1285061239&sr=1-1
Caroline Stockman
Books price
priceless
$ 8,95
$ 16,49
Caroline Stockman
$ 3,32 amazon.com$ 0,00 manybooks.net
Books access
http://www.worldofstock.com/slides/ADT2044.jpg
= elitebirth supremacyintellectual class
Caroline Stockman
Caroline Stockman
Books access
= anyone, anywhere
Books bookshops
Culture meets consumerismhttp://www.saulcenters.com/properties-metro/va/seven-corners/images/Barnes&Noble.jpg
Caroline Stockman
Books bookshops
http://www.worldofstock.com/slides/ADT2044.jpg
old bookshops = nostalgia & romance
Caroline Stockman
Books bookshops
http://www.roland1975.nl/films/images/You%27ve%20got%20mail.jpg http://futuredreams83.files.wordpress.com/2008/10/notting_hill.jpg
Caroline Stockman
Online Publishing2010-2011
http://www.iment.com/maida/family/mother/vicars/colorimages/ladyreading-bukovac.jpg
http://momgrind.com/wp-content/uploads/2008/11/woman-reading.JPG
http://www.ereadepub.com/wp-content/uploads/2010/03/Woman-Reading-eBook.jpg
Readers the act of reading
Caroline Stockman
Online Publishing2010-2011
Readers what they read
= what the expert says they should/shouldn't read
but who's the expert?
Caroline Stockman
Readers the expert: magazines
Caroline Stockman
http://www.history.rochester.edu/godeys/01-50/6-s.jpghttp://3.bp.blogspot.com/_II5cm8OSv4E/TBp9Tf-5WxI/AAAAAAAABFo/2xAyjO9e4O8/s1600/Oprah_July2010_Cover.jpg
http://www.oprah.com/omagazine/Summer-Reading-List-Summer-Books
Readers the expert: the reviewer
Caroline Stockman
http://www.antiquemapsandprints.com/p-4920.jpghttp://www.abc.net.au/unleashed/images/YoungReaders_Getty_400.jpg
Elite Anyone who reads
Caroline Stockman
http://www.librarything.com/
Caroline Stockman
http://www.librarything.com/
Online Publishing2010-2011
Caroline Stockman
Online Publishing2010-2011
Readers the expert = the reader = the consumer
Caroline Stockman
amazon.comalibris.co.uk
barnes&nobleproxis.be
WHSmith.co.uk azur.be cosmox.be
Caroline Stockman
Online Publishing2010-2011
Authors
Caroline Stockman
exclusive top of society (elite)
or outside of society individual one to many
anyone and everyone anywhere, any class individual and together one/many to many
Online Publishing2010-2011
Authors
Caroline Stockman
collaborative writing ( like a wiki story)
Online Publishing2010-2011
Publishers
Caroline Stockman
Online Publishing2010-2011
Publishers
Caroline Stockman
Publishers
Online Publishing2010-2011
Let's
summarise
Caroline Stockman
any reader can be an expert readers are consumers books can be consumed by anyone, anywhere anyone, anywhere can be a writer
the reader = the consumer = the expert = the author???
Online Publishing2010-2011
However?
Caroline Stockman
No more qualification of books?Any book goes?
Dedifferentiation
No!
1. Reviews by experts2. Lists, lists, lists
Online Publishing2010-2011
However?
Caroline Stockman
Dedifferentiation
http://www.goodreads.com/book/explore
Lists...
However?
Caroline Stockman
The end of the professional writer?
The end of the library?
The end of the bookshop?- small bookshops endangered by corporate bookshops?- any physical bookshop endangered by online bookshops?- physical books endangered by e-books?- are e-books risky for publishers?- any publisher endangered by free online stories?
Dedifferentiation
Publishing
Caroline Stockman
strategiesare e-books risky for publishers?
http://edition.cnn.com/2010/TECH/01/01/ebook.piracy/index.html
in first few days of release:more digital editions sold
Less than 24 hrs after release:pirated digital copies
Within days, more than100.000 illegal downloads
Publishing
Caroline Stockman
strategiesare e-books risky for publishers?
http://edition.cnn.com/2010/TECH/01/01/ebook.piracy/index.html
E-books+ cheap to produce+ wide audience targeted+ sales are rising- very easy to hack
no protection for authorsf.e. J.K. Rowling refusal
Publishing
Caroline Stockman
providing an online bookshop
joining an online bookshop community
using social media
creating application for mobile devices
selling e-books
mix culture & consumerism
strategies
http://www.emerce.nl/nieuws.jsp?id=3068444&utm_campaign=rss&utm_source=rss&utm_medium=rsshttp://www.nytimes.com/2009/05/04/technology/companies/04reader.html?_r=2
Publishing
Caroline Stockman
strategies
http://www.authonomy.com/about.aspx
are book publishers endangered by free online stories?
Meer informatie
• US neighborhood bookstores thrive in digital age
• E-book piracy
• Bring on the Books for Everyone
Jim Collins (2010)