THE NEW GOLDEN AGE OF PUBLISHING
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Transcript of THE NEW GOLDEN AGE OF PUBLISHING
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THE NEW GOLDEN AGE OF PUBLISHING
1st International Congress of Digital Books 29 – 31 March, Sao Paulo, Brazil www.book-fair.com
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1.7 billion internet users worldwide
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There are 126 million blogs online
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400 million active Facebook users worldwide
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5 billion pieces of content are shared on
Facebook each week
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50 million messages
are posted to Twitter per day
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6 million page views per minute on Facebook
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Every 60 seconds, 24 hours of video footage is uploaded to
YouTube
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In the new age of publishing…
everyone is consuming content online
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61% of Americans get their news online
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42.000 new blogs are registered every day
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Publishing tools are now available to everyone
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Wattpad offers over 100.000 self published E-Books
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Attention is the new currency
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And WE need to be online too
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The New Golden Age of Publishing
a new world with new rules
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Distribution is not a limitation
Book
Book
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The digital footprint
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GOOD NEWS!
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Sold
You know
how to competeYou know
how to sellYou know to
whom to sell
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GOOD NEWS!
BETTER
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Now you have the tools to improve you knowledge
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Working in the New Golden Age of Publishing
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$ 6.5 Mio
1,573,484 followers
Measurable results
sales customer growth
Relationship building
customer service customer loyalty company reputation
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19.592 views
> 6.000 videos
Measurable results
views crowdsourcing
Relationship building
interaction personal connection
to the content
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85 million copies
378 English language fan sites
…
Measurable results
sales fan websites web traffic new products
Relationship building
defined community viral marketing
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Online relationships work like real relationships…
talk & listen
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How to fullfill your customers' wishes
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Make your content flexible
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e.g. XMLStart
Book
enhanced Book
print on demand
E-Book
App
future book …
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Extended value chain
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CUSTO
MER
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Books are experiences
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We are now in the content business
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Let's do it!
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CONTACT
Juergen Boos Frankfurt Book Fair [email protected]
© Frankfurter Buchmesse
THANK YOU!
This presentation will be available online atwww.book-fair.com/golden-age