UNDER-GROUND04:

RJTHOMPSON BOOK FOUR

I own this. Don’t rip it of f. © R J Thompson Two-Thousand Ten / MMX

Robert J. Thompson | 300 Heinz Street, #C109 | Pittsburgh, PA 15212 | 412.779.7665 | www.whatiszola.com | r j@whatiszola.com

RJTHOMPSON CALIFORNIA UNIVERSITY OF PENNSYLVANIA

Project Title:Cal U Marketing Applications

Media Used: Adobe Photoshop CS4 Adobe Dreamweaver CS4 Adobe InDesign CS4Photography

Research Criteria:Research included visiting local area high schools and inter viewing classes of students aged 16-18 years old seeking insight into what their percep-tion of college should be. Results of research utilized in creating a revitalized brand for the cli-ent, specif ically a dramatic shift into using more, brighter colors to generate appeal .

Target Audience:Pennsylvania high school students ages 16-18 and parents ages 35-60.

Concept:Create visually appealing promotional materials that details the college’s rich cultural and academic life. Use color in a way that competitors do not to exude energ y and for ward-thinking innovation in academic and student life.

Solutions:Utilized strong photographic situations full of color and life, and to a certain extent honesty to reflect the rich cultural and academic life at California University of Pennsylvania. Strong photographic results that use real students produce a point of relation that is crucial to the attainment of potential students, parents, and even faculty.

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RJTHOMPSON CALIFORNIA UNIVERSITY OF PENNSYLVANIA

RJTHOMPSON CALIFORNIA UNIVERSITY OF PENNSYLVANIA