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BOOK OF ABSTRACT

2nd Conference on Technology and Operations Management

(2nd CTOM) 2018

“Emerging Issues in Technology and Operations Management in Era of

Change”

Prepared by;

Dr. Emy E. A. Jalil

Dr. Siti Zakiah Abu Bakar

Dr. Norsiah Hami

Dr. Fadhilah Mat Yamin

Cover design: Mr. Faisal Zulhumadi

Published by:

Universiti Utara Malaysia 06010 UUM Sintok, Kedah MALAYSIA

Copyright © 2018 STML, UUM COB, UUM Design © 2018 STML, UUM

COB, UUM All rights reserved. No part of this publication may be

reproduced in any form or any means without prior permission from

the copyright holders.

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Table of Contents

02 ASSESSING QUALITY AND PRODUCTIVITY OF JOURNAL PUBLICATIONS USING A BIBLIOMETRIC APPROACH: A PLATFORM TOWARDS WORLD CLASS EDUCATION ....................................................................................................................................... 6

Che Azlan Taib, Universiti Utara Malaysia .............................................................................. 6

Ahmad Hani Mhammed, Universiti of Mosul, Iraq................................................................ 6

03 IMPACT OF MACROECONOMIC AND BANK-SPECIFIC FACTORS ON LIQUIDITY OF DOMESTIC COMMERCIAL BANKS IN MALAYSIA .................................. 6

Tan Kock Lim, Kong Yin Mei and Cheah Chee Keong ......................................................... 6

04 CONCEPTUAL FRAMEWORK ON TRANSFORMATIONAL LEADERSHIP STYLE TOWARDS EMPLOYEE ENGAGEMENT ..................................................................... 7

Priyadharesheni Asogan, Mohd Fitri Mansor, Universiti Malaysia Perlis ................... 7

Zulkiflee Daud, Universiti Utara Malaysia ............................................................................... 7

06 THE EFFECTS OF WORKFORCE DIVERSITY TOWARDS ORGANIZATIONAL CREATIVITY AND THE MODERATING ROLE OF KNOWLEDGE SHARING ................ 7

Kannika Kannia Spran, Mohd Fitri Mansor ............................................................................ 7

07 GLOBAL DIMENSIONS OF GREEN SUPPLY CHAIN MANAGEMENT: THE LITERATURE STUDY ...................................................................................................................... 8

Avinash Pawar .................................................................................................................................. 8

08 EFFECT OF IT PERSONNEL CAPABILITIES ON THE SUSTAINABLE COMPETITIVE ADVANTAGES ..................................................................................................... 8

Lahcene Makhloufi, Noorulsadiqin Azbiya Yaacob, Fadhilah Mat Yamin .................. 8

09 MAKING FULL USE OF A CREATIVE ECONOMY: REVIEW OF THE DEVELOPMENT OF MALAYSIA AS A HUB FOR CREATIVE CONTENT TECHNOLOGIES ................................................................................................................................ 9

Hui Nee Au Yong ............................................................................................................................... 9

10 E-PROCUREMENT IN SUPPLY CHAIN AMONG HOTELS IN KEMAMAN, TERENGGANU ................................................................................................................................... 9

Sharifah Nawaitul Masdinar Syed A Rahman, Shukriwani Saad, Ahmad Farid Ridhwan Zakaria, Zailiamri Deraman, Sharifah Sakinah Syed Abd Mutalib ............. 9

11 THE ROLES OF TECHNOLOGY IN ENHANCING SERVICE EXCELLENCE IN HIGHER EDUCATION ................................................................................................................... 10

Hasfizani Ariffin, Universiti Sains Malaysia ......................................................................... 10

Sany Sanuri Mohd Mokhtar, Universiti Utara Malaysia .................................................. 10

Nur Farhana Abdullah, Universiti Malaya ............................................................................ 10

12 NEW PRODUCT DEVELOPMENT CONCEPT: A BRIEF REVIEW OF CURRENT DEVELOPMENT ........................................................................................................ 10

Bavaani Balakrishnan, Zakirah Othman ............................................................................... 10

13 ANTIDIABETIC EFFECTS OF THE AQUEOUS SEED EXTRACT OF WATER MELON (Citrullus Lanatus) ‘’KANKANA’’ IN RATS .......................................................... 11

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Danyaya Abubakar, Hussaini Adamu .................................................................................... 11

14 APPLICATION OF HILL’S STRATEGY DEVELOPMENT FRAMEWORK ON FAST FOOD RESTAURANT BUSINESS IN BRUNEI DARUSSALAM ............................. 11

Kabiru Jinjiri Ringim, Kabiru Maitama Kura, Fahmi Ibrahim ...................................... 11

15 VALUE CO-CREATION, CO-DESTRUCTION, AND FIRM PERFORMANCE: A PROPOSED MEDIATION OF THE INTERNET OF THINGS ............................................. 12

Mohamad Faizal Ahmad Zaidi, H.M. Belal ........................................................................... 12

16 THE EMPIRICAL STUDY ON THE FACTORS INFLUENCING CHINA'S REAL ESTATE PRICE BY REGIONAL DIFFERENCE. ..................................................................... 12

Agnrss Titus .................................................................................................................................... 12

17 THE FEATURES OF MOBILE APP DESIGN MODEL FROM DYSCALCULIA CHILDREN PERSONAL FACTOR .............................................................................................. 13

Fiqa Azureen Abd Halim, Mazeyanti Ariffin, Savita K Sugathan, ................................ 13

18 WAREHOUSE ANALYSIS AND IMPROVEMENT FOR DECISION SUPPORT 13

Ahad Nor Aishah, Goh Chiang Quan ....................................................................................... 13

19 THE INFLUENCE FACTORS OF E-LOGISTICS IN CHINA: THE CONCEPTUAL FRAMEWORK ................................................................................................................................. 14

Guo Lisha, Emy Ezura A Jalil, Nizamuddin Bin Zainuddin ............................................ 14

20 SOLVING AN OPTIMAL ROUTE FOR TOURIST AT LANGKAWI USING HEURISTICS TECHNIQUE .......................................................................................................... 14

Zakiah Hashim, Wan Laailatul Hanim Mat Desa, Hurul Ain Aziz, Nur Mariana Zaimah Mohd Zaki ........................................................................................................................ 14

21 THE ANTECEDENT FACTORS OF PATIENT’S CONFIDENCE .......................... 15

Tiara Turay, University Dharma Andalas ............................................................................. 15

Sany Sanuri Mohd Mokhtar, Salimon Maruf Gbadebo ................................................... 15

22 STRESS, WORKLOAD, TIME MANAGEMENT AND STUDENT PERFORMANCE ............................................................................................................................. 15

Kamal Ab Hamid, Universiti Utara Malaysia ....................................................................... 15

Nor Irwani Abdul Rahman, Universiti Malaysia Perlis .................................................... 15

23 THE IMPACT OF MOTIVATION ON ONLINE SHOPPING CONTINUANCE INTENTION...................................................................................................................................... 16

Amizatulhawa Mat Sani, Sany Sanuri Mohd Mokhtar, Norzieiriani Ahmad ........... 16

24 AGGRESSIVE DRIVING BEHAVIOR – A REVIEW OF THE LITERATURE ..... 16

Muhammad Asyraf Mohd Kassim, Universiti Malaysia Perlis ...................................... 16

Suhaila Abdul Hanan, Ahmad Bashir Aziz, Universiti Utara Malaysia ...................... 16

25 A REVIEW OF THE ELECTRONIC WASTE AND MOBILE PHONE WASTE IN MALAYSIA SCENARIO: FROM THE PERSPECTIVE OF TRENDS AND ISSUES ........ 16

Mohd Azril Bin Ismail, Hendrik Bin Lamsali, Lee Choon Tong .................................... 16

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26 MINIMIZING THE MAINTENANCE COSTS OF SHUTTLE BUS SERVICES USING ITERATIVE HEURISTIC ................................................................................................. 17

Wan Laailatul Hanim Mat Desa, Azatuliffah Alwi, Gan Sheue Lynn, Soo Jing Wen .............................................................................................................................................................. 17

27 A REVIEW: FACTORS INFLUENCING THE USE OF COMPUTERISED ACCOUNTING SYSTEMS (CAS) BY MALAYSIAN SMES IN MALAYSIA. ..................... 17

Najihah Jusoh, Mazni Moahamed, Hanyza Ahmad, Norzamziah Afzainizam ......... 17

28 PUBLICATION TRENDS IN TECHNOLOGY ROADMAPPING ............................ 18

Mohamad Faizal Ahmad Zaidi, H.M. Belal ........................................................................... 18

29 ICT MODELLING SOLUTIONS FOR 3PLS’ DECISION MAKING PROCESS IN GLOBAL TRANSPORT AND LOGISTICS ENVIRONMENT ............................................... 19

Awoyemi Omotayo, Mustakim Melan ................................................................................... 19

30 STRATEGIC INNOVATION AND ITS IMPACT ON MANUFACTURING SME PERFORMANCE IN YEMEN ....................................................................................................... 19

Nagwan Alqershi, Zakaria Bin Abas, Sany Sanuri Mohd Mokhtar ............................. 19

31 SUSTAINABLE DISTRIBUTION PRACTICES AMONG CHEMICAL FIRMS IN MALAYSIA ........................................................................................................................................ 20

Salmah Omar, Mastora Mustafar, Universiti Utara Malaysia ........................................ 20

Norfaridatul Akmaliah Othman, Universiti Teknikal Malaysia Melaka ..................... 20

32 INCULCATION OF ICT IN MALAYSIAN SYARIAH COURTS .............................. 20

Roos Niza Mohd Shariff .............................................................................................................. 20

33 THE LEVEL OF GREEN INNOVATION ADOPTION AMONG CONSTRUCTION FIRMS IN SCOTLAND ................................................................................................................... 20

Rushanim Hashim ......................................................................................................................... 20

34 EXPLORING CROWDSOURCING PRACTICES AND BENEFITS: VALIDATION FROM SMALL AND MEDIUM ENTERPRISES (SMES) BUSINESS OWNERS ............ 21

Mohd Fitri Mansor, Hasliza Abdul Halim, Noor Hazlina Ahmad, ............................... 21

35 A PROPOSED FRAMEWORK OF SUSTAINABLE MANUFACTURING PRACTICE AND SUSTAINABILITY PERFORMANCE AMONG MALAYSIAN SMES IN THE MANUFACTURING SECTOR ............................................................................................ 21

Azliza Ahmad, Norsiah Hami, Shafini Mohd Shafie, Fadhilah Mat Yamin ............... 21

36 ENTREPRENEURSHIP CHALLENGES: A CASE STUDY AMONG SINGLE MOTHER ENTREPRENEURS IN NORTHERN REGION .................................................... 22

Noor Hidayah Abu, Faudziah Zainal Abidin, Mohamad Faizal Ahmad Zaidi, ........ 22

37 SINGLE MOTHER ENTREPRENEURS BUSINESS PROFILE: A CASE STUDY IN NORTHERN REGION .............................................................................................................. 22

Noor Hidayah Abu, Faudziah Zainal Abidin, Mohamad Faizal Ahmad Zaidi, ........ 22

38 A REVIEW ON GREEN SUPPLY CHAIN MANAGEMENT, SOCIAL CAPITAL AND SUSTAINABLE PERFORMANCE .................................................................................... 23

Rahimi Abidin, Suheil Che Sobry, Norlena Hasnan .......................................................... 23

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39 IMPLEMENTING SUSTAINABLE MANUFACTURING PRACTICES IN A PRINTING COMPANY: A CASE STUDY .................................................................................. 23

Norsiah Hami, Fadhilah Mat Yamin, Shafini Mohd Shafie ............................................. 23

Mohd Razali Muhamad ............................................................................................................... 23

40 DESIGN FAILURE MODE AND EFFECTS ANALYSIS (DFMEA) AND CUSTOMER APPROACH MATRIX (CAM): A CASE STUDY IN AN AUTOMATIVE COMPANY......................................................................................................................................... 24

Hj Mohd Akhir Hj Ahmad, Rosman Iteng, Che Azlan Taib ............................................. 24

41 EMPIRICAL STUDY ON THE IMPACT OF LEAN PRODUCTION PRACTICES OF FIRMS PERFORMANCE IN MALAYSIAN MANUFACTURING INDUSTRIES ...... 24

Rosman Iteng, Mohd Akhir Haji Ahmad, Kamarul Irwan Abdul Rahim, Halim Mad Lazim,................................................................................................................................................. 24

42 RELATIONSHIP BETWEEN DISTRIBUTIVE JUSTICE, PROCEDURAL JUSTICE, AND SATISFACTION AFTER SERVICE RECOVERY ........................................ 25

Siti Zakiah Abu Bakar .................................................................................................................. 25

43 ORGANIZATION CHARACTERISTICS: CAN THEY INFLUENCE THE CONSTRUCTION INNOVATION? ............................................................................................. 25

Norlena Hasnan, Universiti Utara Malaysia Kuala Lumpur, .......................................... 25

Shahimi Mohtar, Ng Hock Seng, Norhasni Osman ............................................................ 25

44 FORECASTING RESERVOIR WATER LEVEL BASED ON THE CHANGE IN RAINFALL PATTERN USING NEURAL NETWORK ........................................................... 26

Raja Nurul Mardhiah Raja Mohamad, W.H.W. Ishak ....................................................... 26

45 FRAMEWORK FOR THE IMPLEMENTATION OF A SUPPLIER KANBAN SYSTEM IN A SMALL AND MEDIUM SCALE INDUSTRY ................................................. 26

P. Pirabarkaran, M.G. Hassan, Z.M. Udin, ............................................................................. 26

46 TAHAP KEPUASAN PEKERJA ASING TERHADAP MEDIUM PENYAMPAIAN MAKLUMAT SEDIADA DALAM INDUSTRI PEMBINAAN ............................................... 27

Nurul Azita Salleh ......................................................................................................................... 27

47 DYNAMIC CAPABILITIES AND BUSINESS PERFORMANCE ........................... 27

RELATIONSHIP IN MALAYSIA POULTRY CONTRACT FARMING ............................... 27

Shahimi Mohtar, Ahmad Shabudin Ariffin, Syarliza Ilyana Sansul Bahri ................ 27

48 A CONCEPTUAL MODEL: CONTINUANCE INTENTION OF MOBILE BANKING AMONG MALAYSIAN CUSTOMERS.................................................................... 28

Shahimi Mohtar, Nurdiana Abdul Rani, Ahmad Shabudin bin Ariffin ...................... 28

49 PADDY RESIDUE FOR ELECTRICITY GENERATION IN MALAYSIA: EMISSIONS AND COST SAVING ............................................................................................... 28

Shafini Binti Mohd Shafie, Zakirah Binti Othman, Norsiah Binti Hami .................... 28

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LIST OF ABSTRACTS

PID NO. TITLE/AUTHORS

02 ASSESSING QUALITY AND PRODUCTIVITY OF JOURNAL PUBLICATIONS USING A BIBLIOMETRIC APPROACH: A PLATFORM TOWARDS WORLD CLASS

EDUCATION

Che Azlan Taib, Universiti Utara Malaysia Ahmad Hani Mhammed, Universiti of Mosul, Iraq

The aim of bibliometric analysis is to statistically assess scientific literature in a given field so much so

that its applicability to various disciplines is evident. This paper presents the outcomes of a

Bibliometric analysis aiming to gauge knowledge quality and productivity of UUM’s Journal of

Information and Communication Technology (JICT), a refereed journal in the field of social sciences.

Since its inception in 2002, 122 articles had been published. Of this figure, 41.4% were the works of

UUM lecturers while the remaining numbers were produced by authors from other institutions.

Diversification of contributors was also apparent with authors coming from many different countries

such as United Kingdom, New Zealand, Iran, Singapore and Jordan, just to name a few. Compositions

of author are also varied. Off all the articles analyzed, 10.7% are single authored, 30.33% dual

authorships, 37.7% tripartite contributors, and the remaining 19% has more than four authors. In terms

of institution, the five most productive are UUM (45%), UPM (11.5%), UKM (9%), UTM (8.2%), and

UiTM (7.4%). Other notable institutional contributors are MMU (5.8%), USM (5.0%), UniMAP

(3.3%), as well as UMP, IIUM, Institute Basic Science and Federal University of Technology with

2.5% contributions each. At the end of the study, concluding remarks and further research

recommendations are discussed.

Keywords: Bibliometric, Author Productivity, Quality and Competitiveness


03 IMPACT OF MACROECONOMIC AND BANK-SPECIFIC FACTORS ON LIQUIDITY

OF DOMESTIC COMMERCIAL BANKS IN MALAYSIA

Tan Kock Lim, Kong Yin Mei and Cheah Chee Keong Universiti Tunku Abdul Rahman

This study is to examine the impact of macroeconomic factors and bank-specific factors on Malaysia

domestic commercial bank’s liquidity. Secondary sources are used to conduct the hypotheses testing on

8 domestic commercial banks in Malaysia from the year 2006 until 2016. The regression model,

Pooled Ordinary Least Square and Panel Causality Test will be used in the study. The review of

literature in establishing the framework for this study and clearly identifies the gap in past literature.

This will help in formulating the research hypotheses for this study. Analysis of factors like non-

performing loan (“bad management”), bank’s capital (“moral hazard”), bank size (“too big to fail”),

government deficit financing and foreign exchange rate that affect bank liquidity position in Malaysia

will be the main contribution in this study.

Keywords: Macroeconomic, Bank Specific, Liquidity, Malaysian Domestic Commercial Banks, Basel

III.

http://www.utar.edu.my/

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04 CONCEPTUAL FRAMEWORK ON TRANSFORMATIONAL LEADERSHIP STYLE TOWARDS EMPLOYEE ENGAGEMENT

Priyadharesheni Asogan, Mohd Fitri Mansor, Universiti Malaysia Perlis

Zulkiflee Daud, Universiti Utara Malaysia

Over the past two decades, several issues have been raised on employee engagement with regards to

contemporary human resource that describes employee engagement as a positive, fulfilling, work-

related state of mind. Employee engagement can be further characterized into vigour, dedication and

absorption at workplace. However, some of the problems that decline due to high turnover and related

issues arise in organization such as low loyalty, hopping to another organization and high absenteeism.

Thus in this research work, it is proposed to investigate the factors that influence employee engagement

at Westport Malaysia Sdn Bhd. This correlational study was carried out based on the structured

questionnaire circulated to employees who work in various departments. The questionnaires represent

the employee engagement as dependent variable and transformational style as independent variable.

Initially, a pilot study has been conducted through reliability test and obtained excellent result. Hence,

in the further analysis, methodology through statistical analysis is proposed to evaluate the obtained

variables.

Key words: Idealized Influence, Inspirational Motivation, Intellectual Stimulation, Individual

Consideration, Vigour, Dedication, Absorption, Transformational Leadership, Employee Engagement


06 THE EFFECTS OF WORKFORCE DIVERSITY TOWARDS ORGANIZATIONAL CREATIVITY AND THE MODERATING ROLE OF KNOWLEDGE SHARING

Kannika Kannia Spran, Mohd Fitri Mansor

Universiti Malaysia Perlis

Workforce diversity is one of valuable asset for every business that seeks competitive advantage

globally. Prior research found that advancement in workforce diversity enhance besides hindrance to

organization performance. Deterioration to handle workforce diversity leads to organization collapse.

In order to be successful, organization needs to effectively manage workforce diversity. This study,

develops theoretical framework that extend prior research by explore how workforce diversity

(functional background diversity, educational background diversity) and knowledge sharing influences

organizational creativity. Main objective of the study advances by examining how workforce diversity

affects organizational creativity. The specific objective of study analyse the effects of functional

background diversity, educational background diversity) towards organizational creativity and the

moderating role of knowledge sharing. Current study conducted to propose new theoretical framework

on workforce diversity and organizational creativity. Findings of the study will propose a theoretical

framework on the effects of workforce diversity towards organizational creativity and the moderating

role of knowledge sharing. Again, findings of this study will help organizations and practitioners to

effectively manage workforce diversity to gain organizational creativity as well as a basis for future

research. This study addresses several research gaps by capture the complexity of dimension that lead

to deep level diversity in group such as functional background diversity, educational background

diversity on organizational creativity. Also, the knowledge sharing moderates the relationship between

workforce diversity and organizational creativity. This study makes contribution by highlighting the

effective collaborated diversity variable in predicting expected result.

Keywords: Functional background diversity, educational background diversity, knowledge sharing

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07 GLOBAL DIMENSIONS OF GREEN SUPPLY CHAIN MANAGEMENT: THE LITERATURE STUDY

Avinash Pawar University of Pune, India

Green supply chain management can be defined as integrating environmental thinking into supply-

chain management, including product design, material sourcing and selection, manufacturing

processes, delivery of the final product as well as end-of-life management of the product after its useful

life. During the recent times there has been a substantial increase in need for organizations to focus on

Green SCM especially because of increased consensus amongst various stakeholders of the society

towards the use of conservative & sustainable practices. Thus, Green SCM has found its way in the

entire spectrum of supply chain activities like green manufacturing, green purchasing, green materials

management, green distribution & logistics, and green reverse logistics. The purpose of this paper is to

discuss global dimensions in different countries regarding the Green Supply Chain Management and

their practices. It also provide an overview to the academician, researchers and practitioners to better

understand this concept from wider perspective of the Green SCM literature. This paper will provide an

outline of the Green Supply Chain Management literature in different viewpoints. This also helps to

understand the theories related to Green SCM, Green SCM in developed and developing countries

along with drivers of implementation. Knowing the wider perspective of the Green supply chain is an

important step in knowing the environmental sustainability, performance, benefits and building blocks

of Green Supply Chain.

Keywords: Green Supply Chain Management, Supply Chain Management, SCM Practices


08 EFFECT OF IT PERSONNEL CAPABILITIES ON THE SUSTAINABLE COMPETITIVE ADVANTAGES

Lahcene Makhloufi, Noorulsadiqin Azbiya Yaacob, Fadhilah Mat Yamin

Universiti Utara Malaysia

Valuable IT personnel’s are able to integrate business planning processes in line with suitable existing

IT resources more effectively; formulate and develop valuable effective applications that assist the

business needs of the firm quicker than rivals; flexible communication among business units more

efficiently; forecasting of future business needs, and innovate unique new product attributes before

rivals. Few empirical studies indicates that the capability of IT personnel is the main driver of the

sustained firm performance due to its unique attributes and inimitable to owned by other rivals which

easily suit Barney VRIN attributes and hence able to generate a sustainable competitive advantage

(SCA). Strategic scholars argued that firms are unable to sustain their performance unless sustain its

competitive advantages thus, the need to address the crucial role of IT personnel capability on the

generating and sustaining firms advantages is more needed especially those firms that are operating in

the turbulent environments. Therefore, the aim of this study is to address the significant gap that

emerged in the literature and linking firm’s sustained performance as an outcome of sustainable

competitive advantages from low-tech industry and within developing country context. In addition, the

study provide deep analysis concerning which skills and knowledge that should owned by skillfulness

IT staffs within Malaysian furniture industry. To conclude, based on the valuable prior empirical

studies, this study found that IT personnel capabilities tend to be the main driver of SCA especially

those furniture firms that combine between arts and technology know-how to provide unique designs.

This conceptual study has a critical effect on the body of knowledge which provide depth analysis from

strategic management and management information system perspectives. As well as, the study offers

useful implications and practical suggestions for policymakers, related agencies, and stakeholders.

Keywords: IT personnel capability, Sustainable competitive advantage, Furniture industry.

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09 MAKING FULL USE OF A CREATIVE ECONOMY: REVIEW OF THE DEVELOPMENT OF MALAYSIA AS A HUB FOR CREATIVE CONTENT TECHNOLOGIES

Hui Nee Au Yong

Universiti Tunku Abdul Rahman

Malaysia has been identified as one of the top cultural producers among developing countries.

Malaysia's digital economy is expected to exceed its target of contribution to the country's gross

domestic product of 18 per cent by 2020. The Government provides support such as Malaysia

Animation and Creative Content Centre grants and Film in Malaysia Incentive incentives. Successful

industry players are fully utilizing intellectual property rights and expanding from the success of the

animation series to film, and move on to games, licensing and merchandising. Creative Content and

Technologies has well spread development from Cyberjaya to other parts of Malaysia. In Penang, there

are well-known start-ups such as PIKTOCHART and DeliverEat, with support from the state

government with the Penang Accelerator for Creative, Analytics & Technology (Penang @CAT). In

Perak, Malaysia Animation Park Studios (MAPS) has just been opened in Ipoh, while there is

supportive ecosystem in East Malaysia such as Sabah Animation and Creative Content Centre (SAC3)

in Sabah Development Corridor, and Sarawak incubator for start-ups in the digital economy in the

Sama Jaya Free Industrial Zone. The industry needs the talent of whom with art skills, story writing

and directing, as well as TV channel that caters primarily for children.

Keywords: Creative Content and Technologies, Creative Economic, Digital Economy, Internet

Economy, Shared Services and Outsourcing


10 E-PROCUREMENT IN SUPPLY CHAIN AMONG HOTELS IN KEMAMAN, TERENGGANU

Sharifah Nawaitul Masdinar Syed A Rahman, Shukriwani Saad, Ahmad Farid

Ridhwan Zakaria, Zailiamri Deraman, Sharifah Sakinah Syed Abd Mutalib TATI University College

Electronic procurement or E-Procurement is a method for requisition for goods and services in

organization throughout the internet. An E-Procurement is a part of the supply chain and its enables

suppliers to sell their products and services. This study will identify about the E-Procurement among

hotel in Kemaman. The data were collected based on primary sources by using non-probability sample

which is convenience sample. There are eight hotels had been selected in Kemaman, Terengganu to

answer the surveys. The data demonstrate the respondents agreed to the implementation of E-

Procurement in their business transaction. In another view in this study, it has been noticed that in the

present business condition, clients are demanding for better value in their investment. The utilization of

E-Procurement demonstrates that the hotel industry is currently endeavoring to address the clients’

needs.

Keywords: E-Procurement, Supply Chain, TAM Model

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11 THE ROLES OF TECHNOLOGY IN ENHANCING SERVICE EXCELLENCE IN HIGHER EDUCATION

Hasfizani Ariffin, Universiti Sains Malaysia

Sany Sanuri Mohd Mokhtar, Universiti Utara Malaysia Nur Farhana Abdullah, Universiti Malaya

The purpose of this study is to examine the rules of technology in enhancing service excellence in

higher education. Service excellence is crucially needed in every business environment and previous

studies have proven that, those implementing service excellences will increase their profit and remain

competitive in the long run. The study will be thoroughly reviewing previous literatures in getting an

idea on the existing condition and to look at how much fast-moving technology enhancing the

implementation of service excellence especially in higher education industry. The aims of the study are

to explore any possible advantages of technology in enhancing service excellence. In a highly

competitive environment, public universities were suffering from the high demand for unlimited

information. Demand for fast communication has turn social media into a big role. In becoming

customer’s choice, universities all over the world must invest into a new and updated approach or

application of mass media to remain competitive. Somehow, searching for related article regarding an

approach in improving services in higher education industry by any specific technology is hard to find.

Continuous study is needed in to shape our future education industry in becoming world Class

University.

Key words: technology, higher education, service excellence


12 NEW PRODUCT DEVELOPMENT CONCEPT: A BRIEF REVIEW OF CURRENT DEVELOPMENT

Bavaani Balakrishnan, Zakirah Othman


Many companies invested a huge of capital in defining a product line demand that can be translated

into the market demand and needs. Many new product development projects failed where many new

products introduced into the market does not run successfully as planned because it does not meet

customers‟ expectation despite all the effort. A number of valuable and scarce resources are wasted

because of the lack of continual communication between different entities in the product development

chain. At the same time, top management need to understand that time is the critical factor in new

product development as time to market is one of the determining factors to be competitive advantage.

With increasing competition, new product development has impacts in customer’s satisfaction and

subsequently exceeds business performance results. An extensive review of the literature on new

product development along with well enhanced of the improved process will be the primary engine for

wealth creation. This research gives significant contribution in improving knowledge better and

understanding of customer needs will help manufacturing industry to focus resources in new product

development which more likely to be accepted by customers.

Key words: New Product Development, Competitive Advantage, Customers

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13 ANTIDIABETIC EFFECTS OF THE AQUEOUS SEED EXTRACT OF WATER MELON (Citrullus Lanatus) ‘’KANKANA’’ IN RATS

Danyaya Abubakar, Hussaini Adamu Federal Polytechnic Kazaure, Nigeria

Diabetes mellitus is currently one of the most common causes of death, afflicting people of different

races across the continents of the world. Its rate of occurrence is threatening and commonly associated

with individual’s lifestyle and genetic factors. Based on the defect causing the disease, cost effective

anti-diabetic or hypoglycemic drug are rightly available for its remedy. However, such drugs are often

costly and unaffordable due to poverty and usually present undesirable side effects. It is therefore

imperative to undertake scientific investigations to find an alternative and safe effective herbal

medication which will be readily available, easily accessible and affordable for the management of the

disease. The LD50 test carried out shows no sign of toxicity and the animals were found healthy and

active in phase, one but two of the experimental animals died in phase two when administered with

3750 and5000mg/Kg body weight of the extract as presented in table 1 and 2 of page 7. The test of

Blood glucose level conducted after the animals were treated with 50, 100 and 200mg/kg of aqueous

seed extract of Citrullus lanatus, for the period of 3, 6, 9 and 12days indicated that, the seed of the plant

has anti diabetic properties.

Keywords: Anti Diabetes, Phytochemical analysis, toxicity, Citrullus lanatus.


14 APPLICATION OF HILL’S STRATEGY DEVELOPMENT FRAMEWORK ON FAST FOOD RESTAURANT BUSINESS IN BRUNEI DARUSSALAM

Kabiru Jinjiri Ringim, Kabiru Maitama Kura, Fahmi Ibrahim

UTB School of Business, Universiti Teknologi Brunei, Negara Brunei Darussalam

This paper is an analysis of the Hill’s Strategy Development Framework and application of the

framework to a Fast Food Restaurant business which is operating in Brunei Darussalam. The study of

this article concentrates on corporate objectives, marketing strategy, order qualifiers, order winners,

and the operations strategy within the company. A review of the relevant literature conducted on

corporate goals, competitive priorities, Order Qualifier and Order Winner. The methodology based on a

desk review of secondary data and non-participant observations research approach. The findings

demonstrated that Fast Food Restaurant Business in Brunei Darussalam required more considerable

attention to focus on improving the Customer Service Relationship (CSR) value. It is crucial to

concentrate on CSR that would enhance the business brand value, a better image rating and thereby

contributing to company’s sales and gaining a new customer. The study recommended that Fast Food

Restaurant Business create a new market such as selling the frozen product. Fast Food Restaurant

Business potentially can sell this in their store or export their patent right on the product

internationally. The contribution of this paper is to provide provides a review of the application of the

strategic framework to uncover the potential customer benefits package of the strategy.

Keyword: Hill’s Strategy Development Framework, Corporate objectives, Marketing strategy,

Operations strategy, Fast Food Restaurant Business, Brunei Darussalam, Conceptual Paper

12


15 VALUE CO-CREATION, CO-DESTRUCTION, AND FIRM PERFORMANCE: A PROPOSED MEDIATION OF THE INTERNET OF THINGS

Mohamad Faizal Ahmad Zaidi, H.M. Belal


Value co-creation is a study on consumer-firm interactions, where consumers can be actively involved

with firms in designing, developing, marketing, distributing, and (or) selling of products to personalize

their service experiences. In contrast, value co-destruction exists due to imbalance involvement

between consumers and firm in co-creating of value as a result of misuse of resources. Previous studies

have suggested while value co-creation will increase firm performance, value co-destruction will do

just the opposite of that. In the meantime, the internet of things (IoT) has becoming important topic to

study how value co-creation and co-destruction can be created. Therefore, it was expected the effects

of value co-creation and co-destruction on firm performance can be better understood with IoT.

However, study that has looked into the mediating effects of IoT in the relationships between value co-

creation and co-destruction on firm performance in a single topic is still hard to find. In line with the

research gap, this paper will be investigating the aforementioned issue by building a conceptual

framework with research propositions. This paper is proposing that IoT will positively improve the

effect of value co-creation on firm performance, while at the same time reducing the negative effect of

value co-destruction. This paper is expected to enhance our knowledge on the relationships between

value co-creation and co-destruction, improve our understanding on the effects of IoT on firm

performance, and promotes resource-based view (RBV) to complement Service-Dominant (S-D) logic

at explaining superior firm performance.

Keywords: IoT, resource-based view; service-dominant logic; value creation


16 THE EMPIRICAL STUDY ON THE FACTORS INFLUENCING CHINA'S REAL ESTATE PRICE BY REGIONAL DIFFERENCE.

Agnrss Titus

Taraba State University Jalingo, Nigeria

The housing price of China has been rising for decades; many Chinese are worried about housing

collapse. In 1989, the housing price of Shanghai in China has been as high as 2,000 Yuan/square meter;

majority of the people of China feel it is unacceptable to bear the cost in their life. The problem deeply

troubled every Citizen. In order to study the factors influencing the real estate price of China, in this

paper which the main objective is to explore the impact of geographical position and macroeconomic

factors on China's commercial housing price fluctuations in the different regions. Panel data method

was applied for the selected 31 regions from 2002-2015. The average selling price of commercial

housing is regarded as the dependent variable while the regional attributes (Gross Region Product,

Consumer Price Index , Land acquisition cost, Land acquisition area and Overall number of people)

and the macroeconomic attributes (Money supply and Medium and Long term loan interest Rate) are

regarded as the independent variables. The study divided the country in to eastern, middle and Western

regions and the result shows that GRP affect housing price in all 31 regions depicting a positive

relationship between average selling price of commercial housing and Gross regional product, land

acquisition fee, overall number of people, medium and long term loan interest rate, and money supply

in the 31 regions of China.

Keywords: housing price, China, regional attributes, macro attributes, panel data

13


17 THE FEATURES OF MOBILE APP DESIGN MODEL FROM DYSCALCULIA CHILDREN PERSONAL FACTOR

Fiqa Azureen Abd Halim, Mazeyanti Ariffin, Savita K Sugathan,

Universiti Teknologi Petronas

Learning disabilities (LD) is a term that describes specific kinds of learning problem. LD affects how

the people understand, remember and respond to information. The most common LD is included

Dyslexia, Dyscalculia and Dysgraphia. Dyslexia is difficulties in reading, Dyscalculia refer to

difficulties in math and Dysgraphia is difficulties in writing. Nowadays, mobile learning is widely used

in special educational practice. Hence, Dyscalculia children should utilize the mobile or tablet devices

as a supportive learning tool to support their learning. However, currently there are inadequate studies

on mobile app design model for mobile app designers and developers in designing and developing

mobile app for Dyscalculia children. Thus, the aim of this study is to develop mobile app design model

called Calculic Model that included 3 factors which personal, instructional and environment. The

purpose of this paper is to reported on the features under personal factor that relate with the cognitive

of Dyscalculia children. The interview sessions were conducted with Dyscalculia practitioners involve

teachers, pediatric and educational psychology. This has resulted in identifying the features of each

component under the personal factor.

Keywords: Dyscalculia, Learning Disability, Mobile App, Model.


18 WAREHOUSE ANALYSIS AND IMPROVEMENT FOR DECISION SUPPORT

Ahad Nor Aishah, Goh Chiang Quan Universiti Utara Malaysia

This study is to look further into the product and information flow in the warehouse, to find any

possible improvements that can be made. The analysis results in several problems being acknowledged,

such as time spending in searching products too long, some products did not labeling well, inefficiency

stored the products among racks and the most picked products being stored at random places in the

warehouse. A new layout plan, where all locations can be seen is created to make it easier for employee

to find product in warehouse. A new location system is implemented, creating fixed places for the class

A most picked category products which equal to 68.2% of the material used. These are moved as close

as possible to the production to decrease the product picking time.

Keywords: warehouse management, ABC-analysis, layout plan

14


19 THE INFLUENCE FACTORS OF E-LOGISTICS IN CHINA: THE CONCEPTUAL FRAMEWORK

Guo Lisha, Emy Ezura A Jalil, Nizamuddin Bin Zainuddin


Since from last decade, the e-logistic industry of China facing different issues due to high volume

demand from worldwide online consumption. To address this issue, this study introducing a framework

to mitigate various issues of e-logistic in China. Therefore, the prime objective of the current study is

to examine the factors influencing e-logistics in China. To achieve this objective, the current study

examines the effect of distribution rate, transit time, payment and information and communication

technology (ICT) on e-logistic. It is found that distribution rate and transit time has a significant

positive relationship with e-logistic. Moreover, it is found that ICT playing a mediating role between

payment and e-logistic. Hence, this study contributes to the body of knowledge by introducing a

research framework to enhance the performance of e-logistic, particularly in China. Furthermore, this

research study introduced information and communication technology (ICT) by updating the concept

of IT (information technology). Thus, the current study is beneficial for the e-logistic industry to

enhance the performance by employing the current model.

Keywords: e-logistics, distribution rate, transit time, e-payment and ICT


20 SOLVING AN OPTIMAL ROUTE FOR TOURIST AT LANGKAWI USING HEURISTICS TECHNIQUE

Zakiah Hashim, Wan Laailatul Hanim Mat Desa, Hurul Ain Aziz, Nur Mariana

Zaimah Mohd Zaki Universiti Utara Malaysia

In this paper, a mathematical modelling was developed to find an optimal route for tourist to travel in

Langkawi Island. Greedy heuristic techniques were applied in this study in order to solve the problem.

Matlab version 7.8 was used to get the solution for all greedy heuristic technique. The result obtained

shows that nearest greedy method gives better result compared to the nearest greedy insertion method.

The minimum value of this route selection will affect the cost of travelling. Thus, from this study, the

best route that connect from one interesting place to others place can be suggested to the tourist.

Therefore, tourist can save their time and money to pay for tourist guide.

Keywords: greedy heuristic technique, shortest route, Matlab, interesting place, travelling cost

15


21 THE ANTECEDENT FACTORS OF PATIENT’S CONFIDENCE

Tiara Turay, University Dharma Andalas Sany Sanuri Mohd Mokhtar, Salimon Maruf Gbadebo


It has been well accepted the Individuals’ level of confidence in regard to the providers’ performance

will influence the level of customer attitude, future behavior, and loyalty. In healthcare context,

patience confidence proved as the crucial factors that determine the healthcare long-term existence in

the marketplace. Due to the reasons, it is crucial for the healthcare provider to know and understand the

possibilities factors that build patients confidence. Through the extensive review of literature related to

confidence in general and healthcare context, there are several factors that can be identified as the

driver of patient’s confidence.

Key words: Confidence, Assurance, Staying reason, Affirmatory factor


22 STRESS, WORKLOAD, TIME MANAGEMENT AND STUDENT PERFORMANCE

Kamal Ab Hamid, Universiti Utara Malaysia Nor Irwani Abdul Rahman, Universiti Malaysia Perlis

Work life balance is very important for individuals to ensure a sense of balance of achievement and

pleasure in their life. In the context of working while studying, there are certain important aspects that

need to be taken seriously so that both can be done well. Realizing the facts, this study was conducted

to examine the most influencing factor that affects work life balance. Therefore there factors namely

stress, workload, and time management were tested using appropriate research procedure. Primary data

obtained from part time postgraduate student performance at public universities in Malaysia. The

multiples regression test was carried to seek the accurate results. It is hoped that the findings of the

study can enrich the understanding and become a vital reference to the performance of part-time

working students.

Keywords: Work life balance, stress, workload, time management, student performance, self-efficacy.

16


23 THE IMPACT OF MOTIVATION ON ONLINE SHOPPING CONTINUANCE INTENTION

Amizatulhawa Mat Sani, Sany Sanuri Mohd Mokhtar, Norzieiriani Ahmad Universiti Utara Malaysia

The purpose of this paper is to understand the concept of continuance intention in ecommerce

perspective. In addition, this paper also aims to review motivational factor that influences continuance

intention in online shopping. Currently, the advancement of internet technology has given a huge

impact on the way people dealing with business especially in the context online shopping. Nowadays,

online shoppers tend to change shopping sites regularly. Therefore, retaining existing online consumers

has been a challenging task for online retailers. Thus, scholar in the field of marketing has begun to

turn their consideration to look forward into customers’ retention in online shopping websites. Few

factors have been determined by previous researchers. Yet, the factors that influencing customer’s

intention in online shopping remains unclear. This paper will look and review motivational factors that

were highlighted from the previous studies on the issues debated and its effect toward continuance

intention in online shopping.

Keywords: continuance intention, motivational factor, online shopping


24 AGGRESSIVE DRIVING BEHAVIOR – A REVIEW OF THE LITERATURE Muhammad Asyraf Mohd Kassim, Universiti Malaysia Perlis

Suhaila Abdul Hanan, Ahmad Bashir Aziz, Universiti Utara Malaysia

Most of the road accident happened in Malaysia involved young driver and motorcyclists. Aggressive

behavior on the road has been highlighted as contributing factor of such event. This paper provides a

review of current research on young driver behavior, focusing on factors that influence aggressive

driving, given that this behavior has received the greatest attention in the young driver literature. The

review discusses the concept of aggressive driving, factors influence such behavior and types of

aggressive driving that being done by young drivers. In the final section of the paper, recommendations

for future research are provided.

Keywords: Road safety, Young driver, Road accident, aggressive driving


25 A REVIEW OF THE ELECTRONIC WASTE AND MOBILE PHONE WASTE IN MALAYSIA SCENARIO: FROM THE PERSPECTIVE OF TRENDS AND ISSUES

Mohd Azril Bin Ismail, Hendrik Bin Lamsali, Lee Choon Tong Universiti Utara Malaysia

For the past few decades, electrical and electronic equipment has transformed our daily activities

dramatically. Although electrical and electronic equipment makes our life convenience, however, it

will cause an environmental issue if it is not handling with appropriate disposal manner once those

equipment reach end-of-life. Therefore, electronic waste and mobile phone waste has become a serious

environmental issue in the 21st century. In this study, the review of the electronic waste and mobile

phone waste in Malaysia will be conducted through the past academic literature and secondary data

such as data from United Nation report, World Bank report, Department of Environment Malaysia

report and Malaysian Communications and Multimedia Commission report. Meanwhile, the

recommendation section will be provided based on the review finding.

Keywords: Electrical and Electronic Equipment, Electronic Waste, E-waste, Mobile Phone Waste,

Reverse Logistics

17


26 MINIMIZING THE MAINTENANCE COSTS OF SHUTTLE BUS SERVICES USING ITERATIVE HEURISTIC

Wan Laailatul Hanim Mat Desa, Azatuliffah Alwi, Gan Sheue Lynn, Soo Jing Wen


Spending on maintenance and repair services is a normal activity faced by shuttle bus management.

Without well planned on managing maintenance and repair cost may contribute to shorten life span of

vehicles due to breakdowns. However, proper management of maintenance and repair services would

keep the vehicle in good condition and longer service life. In this study, a formulation of mathematical

modelling is proposed based on iterative local search by using Heuristic Techniques. The objective

function is to minimize the maintenance cost while assigning only one cell to each repair agencies. The

collected data has been computed into assignment problem, and solved using an iterative local search

of the improved algorithms. This study will be helpful to improve the management system of UNIbus

in terms of costs savings. The formulation will be repeated for at least 3 iteration sets, as the stated

objective function. Empirical results show the optimal solution as expected. A few suggestions have

been made based on the experimental results for identifying the best solution to optimize objective

function.

Keywords: Shuttle Bus, Mathematical Modelling, Heuristic Techniques, maintenance Cost, Optimal

Solution


27 A REVIEW: FACTORS INFLUENCING THE USE OF COMPUTERISED ACCOUNTING SYSTEMS (CAS) BY MALAYSIAN SMES IN MALAYSIA.

Najihah Jusoh, Mazni Moahamed, Hanyza Ahmad, Norzamziah Afzainizam

TATI University College

In an increasingly rapid world with technology and a borderless world, all companies need to adapt to

the latest technology. Technology is made as one of the strategies to be competitive in the industry.

One of the things to keep in mind is to use a computerized accounting system to ensure that reports are

issued accurately, quickly and according to the established standards. Objective of this paper is to

review the usage factors on Computerized Accounting Systems (CAS) among SME in Malaysia. The

main purpose is to study the reason why SME refuse to use the CAS despite all of the benefit. The

factors that been reviewed includes cost, selection and size of the business. The theory of Acceptance

and Use of Technology (UTAUT) model factors through the concepts of perceived ease of use and

perceived usefulness were also been reviewed. The review found that perceive ease of use, perceived

usefulness, cost, selection and size of the business itself are among the factors that influence the SME

decision in engaging CAS.

Keywords: Computerized Accounting Systems, Small Medium Enterprise

18


28 PUBLICATION TRENDS IN TECHNOLOGY ROADMAPPING

Mohamad Faizal Ahmad Zaidi, H.M. Belal Universiti Utara Malaysia

This study aims to identify the trends in technology road mapping based on the bibliometric analysis of

more than two decades of references. The analysis focused on the types of publications (e.g., journal

and conference), contexts of publications (e.g., international and national), and key themes (e.g., NPD

and R&D) extracted into six groups of five-year interval time-periods each. The analysis on 699

references has revealed the interest on technology road mapping was only started to increase since

1996-2000 time-periods with 38 publications, and have reached the highest peak with 305 publications

in 2006-2010 time-periods. In details, both journal and conference were almost equal in numbers of

publications, in which Technological Forecasting and Social Change was found to be the top journal,

while IEEE is the top organizer with PICMET as the leading conference. Despite of most of the articles

were written with generic titles, 12 of them have been identified written on international context (e.g.,

Asia Pacific and Europe), 78 on national context (e.g., China and Japan), and 14 on organizational

context (e.g., Siemens and Motorola). In addition, the analysis has also found 17 key themes of studies

led by ICT, innovation, and energy. Although the analysis was based on a single source of database

with some limitations, future studies should pay more attention on the importance of technology road

mapping on the international context, emphasis on developing countries on the national context, focus

on SME on the organizational context, and explore the applications of technology road mapping on the

non-technological themes.

Keywords: Article titles, bibliometric analysis, references, technology management

19


29 ICT MODELLING SOLUTIONS FOR 3PLS’ DECISION MAKING PROCESS IN GLOBAL TRANSPORT AND LOGISTICS ENVIRONMENT

Awoyemi Omotayo, Mustakim Melan


Despite the growth of the third party logistics service providers (3PLs) unsuccessful logistics

outsourcing decision making is still a growing concern in the transport and logistics sector. However,

the introduction of ICT modelling solutions for enhancing the process of decision making by the 3PLs

in the business of logistics outsourcing has been seen as a step in a good direction. The advancement

and management of logistics and transportation system is germane in the economic and social growth

of a country. There are many obstacles, challenges and associated matters related to the logistics,

supply chain management and transportation system. This includes, among others, safety, cost and

quality necessitate real solutions and enhancement. In the process of evaluating the efficiency and the

quality of the solutions, the notions and inputs from the expert is significant most important when there

is limited means and restrictions. Hence the need for decision-making procedure that must be founded

on realistic method. Based on this background, this study adopt the ICT model solutions to propose a

series of variable factors that influence the logistics outsourcing decision making process in the context

of Malaysia. It also looks at the benefits of each factor that is considered good in the process of

decision making of 3PLs. The aim of the study is to offer assistance to 3PLs practitioners operating

under the factors involved in the logistics outsourcing decisions.

Keywords: ICT modelling solution, 3PLs, decision making; global transport and logistics

environment.


30 STRATEGIC INNOVATION AND ITS IMPACT ON MANUFACTURING SME PERFORMANCE IN YEMEN

Nagwan Alqershi, Zakaria Bin Abas, Sany Sanuri Mohd Mokhtar


It is widely believed in the literature and among practitioners that Small and Medium enterprises are

instrumental to the economic development of countries all over the world. However, the contribution of

SMEs can only be possible through performance. This study is a conceptual discussion of

manufacturing SME performance in Yemen and the effect of strategic innovation. The performance of

manufacturing SMEs in Yemen is considered very low and the country is ranked as one the lowest in

terms of innovation by the Global Innovation Index. The study discusses strategic innovation and

presents a framework for understanding the concept through 15 different ways. It concludes by

recommending some policies through which the government of Yemen can assist manufacturing

SMEs. Specifically, the study recommends that the government should provide training subsidy to

manufacturing SMEs in the country because innovation can only take place when human resources are

adequately trained.

Keywords: Strategic Innovation, Manufacturing SMEs, Performance

20


31 SUSTAINABLE DISTRIBUTION PRACTICES AMONG CHEMICAL FIRMS IN MALAYSIA

Salmah Omar, Mastora Mustafar, Universiti Utara Malaysia

Norfaridatul Akmaliah Othman, Universiti Teknikal Malaysia Melaka

The purpose of this paper is to investigate the implementation of sustainable distribution practices by

chemical firms in Malaysia to reduce the negative externalities on environment. Sustainable

distributions is concerned with producing and distributing goods in a sustainable way, taking account

of environmental and social factors. It also refers to a sustainable logistics which suggests

compatibility with the environment. Sustainable distribution can have major impact on reducing the

environmental burden of the industry especially in terms of greenhouse gases emissions and pollutions.

Keywords: sustainable distribution practices, environmental performance, chemical firms, PLS-SEM


32 INCULCATION OF ICT IN MALAYSIAN SYARIAH COURTS

Roos Niza Mohd Shariff Universiti Utara Malaysia

This paper explores the integration of Syariah Courts of various states in Malaysia for reasons of

standardization via the inculcation of information and communication technology (ICT). Methodology

used is librarian and archived legal search with review on binding precedent decisions and exploratory

discussions on major reported cases. It first introduces the legal system in Malaysia with focuses on the

Syariah Courts. This is follows by an explanation on the inculcation of e-Syariah initiative by the

judiciary. The next component is discussions on the inculcation of e-Syariah initiative and the

interfaced problems with legal jurisdictions of the courts. It concludes with overall overview of

inculcation of ICT in lieu with the legal frameworks.

Keywords: ICT, Syariah Courts, syariah laws, courts’ standardization, jurisdictions


33 THE LEVEL OF GREEN INNOVATION ADOPTION AMONG CONSTRUCTION FIRMS IN SCOTLAND

Rushanim Hashim Universiti Utara Malaysia

The construction industry plays a vital role in meeting the needs of society and enhancing the quality of

life. It contributes to a better standard of living for people and increases the economic output of

countries all over the world. However, its activities are considered as making a major contribution to

environmental problems. From emitting greenhouse gas to contributing waste, construction is not an

environmentally-friendly activity. These conflicting issues have pressured the industry to intensify its

effort and move towards sustainable construction. As the government in United Kingdom has set target

towards sustainability achievement by 2050, it is necessary for the construction industry to play its role

to protect the environment by engaging in environmental related practices. The aim of this study is to

examine the level of green innovation adoption by Scottish construction firms. Based on the results of

descriptive analysis, more than half of the participated Scottish construction firms have adopted various

types of green technical and green process during construction. Green administrative practices,

however, were less adopted by the construction firms with relatively small percentages. The

implication for theories of innovation adoption and knowledge enhancement associated with

environmentally-friendly practices is also discussed.

Keywords: Green innovation, environmental, construction industry

21


34 EXPLORING CROWDSOURCING PRACTICES AND BENEFITS: VALIDATION FROM SMALL AND MEDIUM ENTERPRISES (SMES) BUSINESS OWNERS

Mohd Fitri Mansor, Hasliza Abdul Halim, Noor Hazlina Ahmad,

Universiti Sains Malaysia

Crowdsourcing is a new phenomenon of outsourcing concept and serve the company with unique and

inventive opportunities to capitalize on crowds’ innovation potential, skills and knowledge. The main

purpose of this study is to explore crowdsourcing practices and its benefits. The study employed

qualitative method to explore the crowdsourcing practices and the findings obtain from the past

reviews then validated from the SMEs business owners. The study contributes to a better theoretic

understanding of the crowdsourcing benefits and the basis for future research. Meanwhile, from the

managerial perspectives, the results provide guidance for the SMEs who need to create new or adapt

crowdsourcing practices in order to enhance their business performance. To the policy maker, it serves

as source of information to strengthen the action plan and to improve current crowdsourcing practices

mainly in the context of SMEs in Malaysia.

Keywords: Crowdsourcing practice, Crowdsourcing benefits and Small and Medium Enterprise

(SMEs).


35 A PROPOSED FRAMEWORK OF SUSTAINABLE MANUFACTURING PRACTICE AND SUSTAINABILITY PERFORMANCE AMONG MALAYSIAN SMES IN THE

MANUFACTURING SECTOR

Azliza Ahmad, Norsiah Hami, Shafini Mohd Shafie, Fadhilah Mat Yamin Universiti Utara Malaysia

There has been variation in the impact of sustainable manufacturing practice on sustainability

performance. It also assumed that the sustainable manufacturing practice will enhance economic,

environmental, and social sustainability of SMEs. Over the years, there seem to be widening limitation

of sustainability in SMEs. There are hardly any studies that have formally documented the issue that

have contributes to the widening gap between sustainable manufacturing practice and sustainability

performance whether these will impact performance of SMEs. The objective of this paper is to propose

a framework of improving sustainability performance through the implementation of sustainable

manufacturing practices among SMEs in the manufacturing sector. The framework is developed based

on the stakeholder theory and Triple Bottom Line (TBL) and supported by both conceptual and

empirical past studies. Three propositions are developed in which relating to the relationships between

five types of sustainable manufacturing practice and three dimensions of sustainability performance.

This paper offers some contributions in both theoretical and managerial aspects.

Keywords: sustainability performance, sustainable manufacturing practice, Stakeholder Theory, SME

22


36 ENTREPRENEURSHIP CHALLENGES: A CASE STUDY AMONG SINGLE MOTHER ENTREPRENEURS IN NORTHERN REGION

Noor Hidayah Abu, Faudziah Zainal Abidin, Mohamad Faizal Ahmad Zaidi,


Entrepreneurship is a vital route to economic growth for developed and developing country.

Entrepreneurs are the main vehicle for entrepreneurship, contribute to employment, social, political

stability, pioneer of innovation and competitive power. Besides, they become the main supplier of

goods and services to a large industry. In Malaysia, women participation in entrepreneurship become

increase included single mother entrepreneur. However, in reality not much is known about the

challenges faced by them. Therefore, it is important to conduct research that focuses on single mother

entrepreneurs. The main objective of this study was to fill the gap by exploring Malaysian single

mother entrepreneurial in Northern region area personal challenges when conducting business. In this

study, a qualitative method based on interviews was implemented. A total of 13 single mother

entrepreneur respondents were selected. The results of the study revealed three main challenges that are

faced by these single mother entrepreneurs in the northern region, which are difficulties in getting

business assistance, operating in facilities which are incomplete and insufficient, and not enough

exposure to social media which is capable of widening their product market. If these challenges are not

rapidly overcome, it can have detrimental effects on these businesses. Therefore, the formulation of

relevant governmental policy is important in assisting and further developing these single mother

entrepreneurs and their businesses in the long run, in order to contribute toward the national economy.

Keyword: single mother entrepreneur, women entrepreneur, challenges, SMEs, CEDI UUM


37 SINGLE MOTHER ENTREPRENEURS BUSINESS PROFILE: A CASE STUDY IN NORTHERN REGION

Noor Hidayah Abu, Faudziah Zainal Abidin, Mohamad Faizal Ahmad Zaidi,


Entrepreneurs play a vital role in the economic growth of any nation. Besides, they become the main

supplier of goods and services to a large industry, as well as a source of job creation and innovation,

and increasing people’s income. Today, the number of Malaysian women becoming entrepreneurs is

growing and it has been claimed to be an important contributor to the nation. However, in reality not

much is known about the single mother entrepreneur characteristics, personal profile, behaviour,

business activity, and challenges faced by them. Therefore, it is important to conduct research that

focuses on single mother entrepreneurs. The main objective of this study was to fill the gap by

exploring Malaysian single mother entrepreneurial personal profiles. In this study, a qualitative method

based on interviews was implemented. A total of 13 single mother entrepreneur respondents was

selected. The findings of this study identified, the majority of single mother entrepreneurs involved in

this study had started venturing into business to ensure that the economic stability of the family is

guaranteed, especially after losing their husband, retiring, or fired from work. Therefore, these single

mother entrepreneurs would venture into business based on their own interests and creativity.

Keyword: single mother entrepreneur, women entrepreneur, Business Profile, SMEs, CEDI UUM

23


38 A REVIEW ON GREEN SUPPLY CHAIN MANAGEMENT, SOCIAL CAPITAL AND SUSTAINABLE PERFORMANCE

Rahimi Abidin, Suheil Che Sobry, Norlena Hasnan


Nowadays, companies start to recognize green supply chain management as a business imperative and

one of the factors to the sustainable performance of the organizations. However, in maintaining the

integrity of the supply chain, it is important to build social capital among organization as the chain can

be strengthening by strong relationships. This paper discuss on the influence of social capital on the

green supply chain management (GSCM) and sustainable performance. The study reviews past

literatures related to the link between GSCM and sustainable performance, and eventually, examines

the role of social capital on this linkage. The literature indicated that social capital plays significant role

towards organizational sustainable performance. As the green supply chain itself involves cooperation

and collaboration from internal and external parties, strong social capital would ensure understandings

among these parties. In addition, this paper provides recommendation for future research to be

conducted on this field.

Keywords: green supply chain, social capital, sustainable performance, organizational, management


39 IMPLEMENTING SUSTAINABLE MANUFACTURING PRACTICES IN A PRINTING COMPANY: A CASE STUDY

Norsiah Hami, Fadhilah Mat Yamin, Shafini Mohd Shafie

Universiti Utara Malaysia Mohd Razali Muhamad

Universiti Teknikal Malaysia Melaka

The purpose of this paper is to develop an in-depth understanding of how manufacturing practices are

affected when a company introduces environmental and social sustainability targets into its business

operations. In specific, the study will focus on the implementation of sustainable manufacturing

practices (SMP), the benefits of such implementation as well as the challenges or barriers to

implementing SMP. A single case study analysis was conducted to get a deeper insight into the subject

matters. Meeting the predetermined criteria, one small-sized manufacturing company which involves in

printing industry was chosen to be a case in this study. Interview and field observation was conducted

to collect primary data. The results showed that the introduction of sustainability goals led to the

changes in manufacturing practices in the company studied. The company studied adopted the various

SMP including eco-printing, eco-lamination and engaged in some CSR projects. The commitment to

the sustainable solution and engaging with sustainability effort in its daily operations increase the

company’s revenues as well as reduce resource consumption and waste generation, and improve social

sustainability especially related to employees and suppliers. The findings of this study also revealed

two main challenges or barriers in engaging with sustainable effort i.e. financial constraint and market

constraint. This study provides a good foundation to understand the SMP and their contribution to

sustainability performance particularly in the context of Malaysia in the printing industry.

Keywords: sustainability, sustainable manufacturing practice, case study, printing industry, eco-

printing

24


40 DESIGN FAILURE MODE AND EFFECTS ANALYSIS (DFMEA) AND CUSTOMER APPROACH MATRIX (CAM): A CASE STUDY IN AN AUTOMATIVE COMPANY

Hj Mohd Akhir Hj Ahmad, Rosman Iteng, Che Azlan Taib


The most recent of increasing product failure among the automotive industry has encouraged the

companies to implement quality tools such as design failure mode effects analysis (DFMEA) to prevent

its defects from occurring, and transferred to the customer. The aims of DFMEA are to satisfy

customer and stakeholders. Therefore, the using quality tools in automotive company such as DFMEA

of new product development and customer approach matrix (CAM) are rarely present. This study is to

address the case study regarding DFMEA and CAM of new product development of automotive

company in Malaysia. Thus, the outcome of this case study contributes to the enhancement of quality

tools such as DFMEA and CAM in the automotive sector. The methodological approach adopted in

this paper is a case study at an automotive company in Malaysia. Data were gathered from various

sources. The study is limited to a single case study, several parts of new model are chosen which

considers of new product development of vehicles. The study revealed that the using DFMEA as

quality tools and CAM have a significant impact on organizational performance in the Malaysian

automotive industry.

Keywords: Design failure mode and effects analysis, customer approach matrix, Malaysian

automotive industry


41 EMPIRICAL STUDY ON THE IMPACT OF LEAN PRODUCTION PRACTICES OF FIRMS PERFORMANCE IN MALAYSIAN MANUFACTURING INDUSTRIES

Rosman Iteng, Mohd Akhir Haji Ahmad, Kamarul Irwan Abdul Rahim, Halim Mad

Lazim, Universiti Utara Malaysia

The purpose of the paper is to examine the significance of incorporating lean production (LEAN) in the

Malaysian manufacturing industry. Lean production investigated in this paper consists of eight

practices namely supplier focus, employee focus, continual improvement, customer focus, quality at

source, just-in time, flow system and technology & innovation. This study utilizes two hundred and

five manufacturing companies, selected randomly from the Federation of Malaysian Manufacturers

Directory. The study measures senior production or lean managers‟ perception of the lean production

practices and the level of quality performances in their companies. Grounded by the Program Theory,

this paper specifically investigates whether the implementation of lean production practices will affect

the quality performance in the organization. Pearson’s correlations exhibit significant correlations

between the eight lean practices and quality performance measures (measured by product conformance,

product performance and product reliability). The findings of the study provide a striking

demonstration of the importance of lean practices in enhancing the quality performances of the

Malaysian manufacturing companies. The result indicates that manufacturing companies will enjoy the

benefit of improving quality performance from the utilization of lean practices.

Keywords: Lean production practices, quality performance, Program Theory, Malaysian

manufacturing companies

25


42 RELATIONSHIP BETWEEN DISTRIBUTIVE JUSTICE, PROCEDURAL JUSTICE, AND SATISFACTION AFTER SERVICE RECOVERY

Siti Zakiah Abu Bakar


This study will look at the relationships between perceived justice which consists of distributive justice

and procedural justice, and satisfaction after a service failure. Satisfied customers will translate to

ongoing business due to repeat purchase. The platform of the study is e-service. The factors that could

alter customers’ sentiments after failure were identified. These factors will be an important element for

service providers to include in designing the recovery process policy. The factors namely distributive

justice, procedural justice, and satisfaction were tested. The respondents are customers of e-services

and their reaction after an e-service failure and recovery were recorded. Data from a mid-western

university in the United States was collected and analyzed. Multiples regression test was carried check

the hypotheses. There was a significant interaction effect with distributive justice and procedural

justice in predicting satisfaction after service failure.

Keywords: Service failure, distributive justice, procedural justice, satisfaction, service failure.


43 ORGANIZATION CHARACTERISTICS: CAN THEY INFLUENCE THE CONSTRUCTION INNOVATION?

Norlena Hasnan, Universiti Utara Malaysia Kuala Lumpur,

Shahimi Mohtar, Ng Hock Seng, Norhasni Osman Universiti Utara Malaysia

Heavy constructions are increasingly becoming more complicated, demanding increased innovative

methods, and greater technological advancement. The complexity of the industry, generally has been

described as multi-faceted and highly fragmented with significant problems such as communication

breakdown, conflicts, and disputes. The lack of organization characteristics can apparently limit the

effort of the construction industries to adopt the technology and innovation. Hence, this paper aims to

investigate to the influence of organization characteristics namely construction type, presence of trade

unions, and professional and trade association affiliation towards the construction innovation. In order

to achieve the research objectives, mail surveys have been conducted among the construction

companies in Malaysia. A total of 703 questionnaire surveys were mailed to randomly selected

contraction companies that operating in Malaysia and registered as G7 contractor with CIDB. The

number of returned usable surveys totaled 383, yielding an effective response rate of 45.52%. All

independent variables proposed have been found to be positively correlated with construction

innovation. Apart from suggesting the direction of future construction industry study, this paper is

valuable in providing insights to contractors in implementing innovative construction technologies that

can be used to devise strategic marketing plans and ultimately for enjoyment of competitive

advantages.

Keywords: innovation, construction, organization characteristics, Malaysia

26


44 FORECASTING RESERVOIR WATER LEVEL BASED ON THE CHANGE IN RAINFALL PATTERN USING NEURAL NETWORK

Raja Nurul Mardhiah Raja Mohamad, W.H.W. Ishak


Reservoir water level is a level of storage space for water. During heavy rainfall, water storage space

hold excessive amount of water. During less rainfall, water storage maintains the water supply for

major uses. This rain-fall pattern of changes is really had to do with gate opening decision which

usually relies upon standard operation procedure (SOP). On top of that, the upstream precipitation is

always not coinciding with the consequences and the flood downstream usually causes expensive

damages and great devastation as well. This study is focusing on analyzing the upstream rainfall data in

order to obtain the rainfall pattern and with the next coming step focusing the forecasting model using

neural network to learn the rainfall pattern. Like other issue, this study use the same technique which

are data selection, data preparation, data pre-processing and lastly Neural Network modelling. To

evaluate this study, criteria of statistics applies, which are MAE (mean absolute error) and RMSE (root

mean square error). The lower value is better. After preparing the data, Artificial Neural Network

(ANN) modelling emphasizing to learn the rainfall pattern. The result is however, shows the evaluation

of the rainfall pattern. This study is however can determined the model proposed and can be connected

for water re-rent basic leadership. Dataset with diversity of background like dataset 3 with RMSE value

0.644 achieves the best result.

Keywords: reservoir water level, rainfall pattern, artificial neural network


45 FRAMEWORK FOR THE IMPLEMENTATION OF A SUPPLIER KANBAN SYSTEM IN A SMALL AND MEDIUM SCALE INDUSTRY

P. Pirabarkaran, M.G. Hassan, Z.M. Udin,


In the competitive environment of the automotive components industry where the survival of a

company is highly dependent on its ability to keep cost manageable and selling price low, an efficient

inventory management system will reduce the cash tied down in inventory and improve the financial

cost associated with it. This paper provides a step by step framework for small and medium scale

industries (SMI) within the automotive component industry to implement a Supplier Kanban System

(SKS) for managing and controlling the volume of stocks housed in their respective warehouse. The

main benefit to be gained from implementing the Supplier Kanban System (SKS) is the reduction of

inventory and manpower required to manage this inventory. When effectively implemented, the

company will be holding only three days inventory and the supplier will continuously replenish the

inventory to sustain a three day stock level. The three day stock level is necessary because of the

volatility of demand within the automotive industry in Malaysia and is designed to strike a balance

between keeping Just in Time (JIT) stock and overstocking. The framework is divided into three levels

and the first level evaluates a company’s suitability to implement the Supplier Kanban System, the

second level guides the company towards the preparation for the implementation and third level guides

the company on the implementation and sustainability. Each of these level has a series of steps which

has to be executes sequentially and one can move to the next level only when the current level has been

successfully implemented.

Keywords: Supplier Kanban System (SKS, inventory management system, automotive industry

27


46 TAHAP KEPUASAN PEKERJA ASING TERHADAP MEDIUM PENYAMPAIAN MAKLUMAT SEDIADA DALAM INDUSTRI PEMBINAAN

Nurul Azita Salleh

Universiti Utara Malaysia Maklumat keselamatan pekerjaan dalam industri pembinaan adalah amat penting untuk diketahui oleh

setiap pekerja terutamanya pekerja asing dalam menjamin keselamatan diri ketika bekerja di tapak

bina. Di Malaysia, maklumat keselamatan awal ini disalurkan melalui Kursus Induksi Keselamatan dan

Kesihatan (KIKK) sebelum memasuki dan memulakan kerja di tapak bina. Oleh itu, penggunaan

medium yang sesuai dengan penyampaian maklumat yang efektif terhadap pekerja asing adalah

penting agar dapat menarik minat serta memberi kepuasan kepada pekerja seterusnya memahami

maklumat yang diterima. Justeru, kertas ini akan membincangkan mengenai sejauh mana tahap

kepuasan pekerja asing terhadap penggunaan medium penyampaian maklumat sedia ada ini di dalam

kursus. Pelaksanaan kajian ini dilakukan secara kaedah kuantitatif dengan pemilihan sampel secara

pensampelan mudah. Hasil kajian mendapati medium penyampaian maklumat sedia ada yang

digunakan kurang mencapai tahap kepuasan di kalangan pekerja asing sepanjang menerima maklumat

di dalam KIKK apabila di dapati tahap kepuasan terhadap medium yang digunakan hanya pada tahap

sederhana sahaja.

Kata Kunci : Kepuasan, medium penyampaian maklumat, pekerja asing, kursus induksi, industri

pembinaan.


47 DYNAMIC CAPABILITIES AND BUSINESS PERFORMANCE RELATIONSHIP IN MALAYSIA POULTRY CONTRACT FARMING

Shahimi Mohtar, Ahmad Shabudin Ariffin, Syarliza Ilyana Sansul Bahri Universiti Utara Malaysia

Poultry industry is one of the important industries in the world. Poultry producer around the

world concerned about the industry growth. Poultry meat production in Asia is expected to

rise due to the increasing in consumption. Malaysia also showed the same scenario. The

industry became one of the important industry which is it able to contribute to Malaysian

GDP. Besides, it be a staple food in Malaysia since it is the cheapest and safe source of meat

and protein. Therefore, the production of poultry meat also has increased every year and the

demand is expected to increase until the year 2020. The industry has capability and able to

grow further. However, poultry producer will face with various challenging issues in the

changing and uncertainty environment which can increase risk to sustain and maintain the

farm. Disease, changing weather and poultry feed are possible challenging issues in the

industry. Thus, in order to improve sustainability of poultry meat production, this conceptual

paper will examines the relationship between dynamic capabilities and business performance

in context of Malaysian poultry industry with managerial skill as a moderating variable.

Dynamic Capability View is used in this study to describe the importance of the resources

towards performance in changing environment. Finally, the outcomes of the study should

improve government and non-government organization’s efforts in usage of all the available

resources optimally in order to improve the industry performance.

Keywords: Dynamic capabilities, managerial skill, business performance, poultry industry,

Malaysia poultry contract farming

28


48 A CONCEPTUAL MODEL: CONTINUANCE INTENTION OF MOBILE BANKING AMONG MALAYSIAN CUSTOMERS

Shahimi Mohtar, Nurdiana Abdul Rani, Ahmad Shabudin bin Ariffin


In the research field of mobile banking, attention is focused on customers’ adoption of mobile

banking. However, the expected benefits of a given IT cannot be realized and its

implementation cannot be considered successful if its usage is not sustained over the long-

term by the users who are expected to benefits from its usage. In this paper, through

contrasting the dimensions of customers’ trust and factors that affect the mobile banking

customer’s behaviour, this study proposes the dimensions of mobile banking customer’s trust

and the conceptions of these dimensions. Based on the key conception of mobile banking

customers’ trust, this study extends the expectation-confirmation model for information

technology and builds a conceptual model of mobile banking customers’ continuance

intention.

Keywords: Concept Model, Mobile banking, Satisfaction, Trust, Continuance Intention


49 PADDY RESIDUE FOR ELECTRICITY GENERATION IN MALAYSIA: EMISSIONS AND COST SAVING

Shafini Binti Mohd Shafie, Zakirah Binti Othman, Norsiah Binti Hami


Paddy residue creates the huge potential in the power generation sector. In Malaysia,

consumption of paddy residue for electricity generation can help to mitigate the GHG

emission and the best solution for waste management activities. The forecast data on

electricity generation is used to calculate the GHG emission and its saving when paddy

residue is used for electricity generation. The government cost saving also identified when

paddy residue substituted the coal fuel in electricity generation. Hopefully, the data obtained

can motivate the stakeholder bodies in implementation paddy residue as electricity generation

since their positive impact toward cost and emission saving.

Key words: Paddy residue; Electricity generation; Malaysia; Emission saving; Cost saving

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