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Bollywood Music Project Digital Marketing Case Study
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Transcript of Bollywood Music Project Digital Marketing Case Study
DIGITAL OUTREACH BY
Insightful Digital Outreach
LetGo#
LIVE IN THE MOMENT.
WE ASKED THEM TO #LETGO.
THIS IS HOW WE DID IT.
WE INVITED PEOPLE TOSHED THEIR INHIBITIONS AND
CAMPAIGN AT A GLANCE
20,000+ Festival attendees
20 MILLION+ Hashtag Reach
50,000 Facebook Fans
5.2 MILLION Facebook Reach
6,05,570 FacebookInteractions
1500+ Instagram Posts
10,000+ Tweets
5 Lakh Video Views
We engaged fans.
We had fans interacting through various contests across platforms.
We leveraged trending topics.
Your squad is important at a music fest. So we had ticket bundlingfor Friendship Day & Raksha Bandhan.
We innovated.
GIFSMADE IT ALL
THE MORE FUN
HYPERLAPSESAT THE EVENT
BOOMERANGSON INSTAGRAM
We held a talent hunt.
#BMPVoiceHunt soared through social media with Facebook LIVE.
It generated the right buzz for the festival and had a lot of people participating.
We covered all the action.�As it happened.
Minute-by-minute coverage on TwitterLive coverage on Facebook & Instagram with stunning stories through photos & videos
How artists #LetGo
They showed us their BTS prepsQuirky Boomerangs, Hyperlapses kept interactions alive And of course, they #LetGo on stage!
How sponsors/partners #LetGo
Larger-than-life installations inspired selfies
Excellent social media offline integration
How fans #LetGo
They sang. They danced.They grooved. They #LetGo.
Of the fansBy the fansFor the fans
Rich, fabulous content came in from all platforms
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DIGITAL OUTREACH BY
Insightful Digital Outreach