Bob Gower - Sex Cult to C-Suite
Transcript of Bob Gower - Sex Cult to C-Suite
INBOUND15
Sex Cult to C-Suite
What bad organizations can teach us about building great ones.
Bob Gower / @bobgower
#INBOUND15
How did I fall for this sh*t?
@BOBGOWER /
#INBOUND15
Conformity is common.
#INBOUND15
Conformity is human.
INBOUND15
1. Offer something attractive
2. Socialize group behavior and language
3. Isolate and reinforce group behavior and language
4. Until leaving becomes unthinkable
How cults use our urge to conform
@BOBGOWER /
#INBOUND15
We need groups.
#INBOUND15
We are hyper-social.
Huyn Cong (Nick) Ut, 1972
#INBOUND15
#INBOUND15
Groups are our superpower.
INBOUND15
BAD COMPANY
@BOBGOWER /
#INBOUND15
We value groups more than individuals.
#INBOUND15
Groups of ordinary people can do very bad things.
#INBOUND15
Groups can thrive while individuals fail.
INBOUND15
GOOD COMPANY
@BOBGOWER /
#INBOUND15
If we want to build a better world, we need to build better organizations.
INBOUND15
… build better people.
… take better collective action.
… are able to course correct.
Good organizations …
@BOBGOWER /
#INBOUND15
Prioritize community and culture.
INBOUND15
THANK YOU!@bobgower